Social Media Conference 2012: Communities: Facebook and beyond

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    17-Oct-2014
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Transcript of Social Media Conference 2012: Communities: Facebook and beyond

Communi'es: Facebook and beyond

socialab

...

socialab

80s;

Video clubs

IRRELEVANT!

x

20s ;

niche markets; ; ; ;

Facebook

40k 20k fans

Foodies community: Nom Nom

Consumer Behavior

. private labels. Back to basics.

1,2 .

brands

ENGAGEMENT

brands

: n demand Community Brands: On-going engagement

Pinterest

YouTube

Twiuer

Google Plus

Facebook Page

Website

Engagement

Ads

ePR

Inuencers

SEO VSEO

Eyecandy lovers

SEO

super market

0 100 200 300 400 500 600 700 800 900

1000 912 761

387 179 119 111 73 55 48 24

Banner website

In-text adver'sing

Logo footer

Facebook Page Posts

Facebook Ads

www.socialab.gr