Social Media Conference 2012: Communities: Facebook and beyond
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Transcript of Social Media Conference 2012: Communities: Facebook and beyond
Communi'es: Facebook and beyond
socialab
...
socialab
80s;
Video clubs
IRRELEVANT!
x
20s ;
niche markets; ; ; ;
40k 20k fans
Foodies community: Nom Nom
Consumer Behavior
. private labels. Back to basics.
1,2 .
brands
ENGAGEMENT
brands
: n demand Community Brands: On-going engagement
YouTube
Twiuer
Google Plus
Facebook Page
Website
Engagement
Ads
ePR
Inuencers
SEO VSEO
Eyecandy lovers
SEO
super market
0 100 200 300 400 500 600 700 800 900
1000 912 761
387 179 119 111 73 55 48 24
Banner website
In-text adver'sing
Logo footer
Facebook Page Posts
Facebook Ads
www.socialab.gr
