Social Business is Real Business!

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    11-Apr-2017
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Transcript of Social Business is Real Business!

  • #SMD3

    Social Business is Real Business! . ,

    Founder & Director @ TO ATOMO (Athens, Greece | Sofia, Bulgaria) Partner @ Fresset, (Athens, Greece)

    ytriantafyllou@toatomo.info

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    ... brand...

    *

    * * , !

    *

    * ,

    ( marketing 2015 and beyond)

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    marketing ...

    , , ,

    .

    , brand digital DNA, , .

    Marketing Social, Local, Mobile!

    O Marketing Manager Community Manager!

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    Social Media

    marketing.

    Business Community

    , , .

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    brand !

    . ,

    , , , ...

    social , ,

    !

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    Social Business

    Social Business

    social social .

    Social Business , ,

    brand, engagement.

    Social Media : !

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    social ...

    , ,

    .

    . , () .

    ;

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    Human-2-Human

    , .

    .

    B2B B2C, H2H (human to human).

    social.

    social .

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    O Digital Marketer

    digital. , , , . .

    . ,

    .

    brand , owned earned media.

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    O Digital Marketer

    . . . .

    T social , . .

    , . .

    , , . . , !

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    A Social Business Mindset

    , customer service

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    ...

    Total monthly active Facebook users: 1,440,000,000 Total mobile Facebook users: 874,000,000

    Total minutes spent on Facebook each month: 640,000,000 Percent of Facebook users who log in per day: 48 %

    Average time spent on Facebook per visit: 18 minutes

    Total number of Facebook pages: 74,200,000 Every 20min :

    1m shared links, 2m friend requests, 3m sent messages

    Half Life of A Facebook Post: 90 Minutes

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    ...

    RETAIL SOCIAL 78% social media

    SOCIAL 49% social media

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    ...

    SOCIAL 85%

    smartphone

    SOCIAL 90%

    online

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    CRM

    social media social business...

    Recruiting

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    Marketing marketing

    Brand Social media is a way to get real human beings involved

    branded online

    Data Driven Marketing Mindset

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    Social Business : : Business (on/offline).

    : , (/). Social Business Mindset:

    . Global vs Local:

    Sales Driven Marketing 1. 2. 3.

    4. ( & Marketing) 5. ( !)

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    Social Business: Brand

    digital brands .

    , !

    brand brand .

    brand , .

    T P marketing Purpose, Passion, Pain, Power!

  • ytriantafyllou@toatomo.info

    www.fresset.gr www.toatomo.info