Retail@link case study in supply chain management (crp)

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Μελέτη Περίπτωσης σε ένα έργο Διαχείρισης Εφοδιαστικής Αλυσίδας μεταξύ μιας μεγάλης ελληνικής εταιρείας στον κλάδο των FMCG, με 4 μεγάλους λιανέμπορους, μέσω της πλατφόρμας SCM - CRP της Retail@Link.

Transcript of Retail@link case study in supply chain management (crp)

  • 1. Case study, , , & CRP FMCG

2. Continuous Replenishment Program ? ? 3. CRP/ VMI Continuous Replenishment Program (CRP) orVendor managed inventory (VMI) is anarrangement, in which either the vendorcontinuously monitors a customers inventoryor customer supplies current inventory data, sothat the vendor can make timely shipments tomaintain the customers inventory at agreedupon levels. 4. CRP/ VMI data alignmentFMCG WMSERP 5. CRP/ VMI collaboration flow order proposalFMCGWMSERP 6. CRP/ VMI collaboration flow order proposal 7. CRP/ VMI collaboration flow order confirmationFMCGWMSERP 8. CRP/ VMI common targets for retailers & suppliers 8 9. The supplier companyMultinational Leading CompanyInFMCG 10. Key data of the supplier 10 : 292 active SKUs 734 inactive SKUs : 38 : 5 : 10 CRP: 2 (4) 11. Key data of the supplier11 Organization of the supply chain team SC Director Emerging Markets ClusterSC Director GreeceHub Ops CoordinatorDemand Planning Supervisor Customer Service Supervisor(co-packing) Demand Planning =Demand PlannersCS Reps Customer Service = Hub Operations = 12. Key data of the supplier 12Organization of the Sales teamCustomer Management DirectorMass MarketMass Sales AdministrationNational Field Manager Area Manager Area ManagerNational Key Account Mgr SCD ManagerSCD ManagerTrade Marketing ManagerSales Reps TeamSCD Manager SCD ManagerSales Reps TeamSales Reps TeamTrade Mkt Team Merchandisers TeamSales Reps Team Sales Reps Team Merchandisers Team Merchandisers TeamMerchandisers TeamMerchandisers Team 13. The Retailers5 of 7 largest retailers in Greece Covering 43% of Suppliers TO in this segment 14. Retailer 1 14 TO 2010: 1,875 mil # of CWH:5 # of stores: 390 Start of CRP collaboration since: 01/10/2006 Cross docking since 01/01/2012 1-2 orders/week 15. Retailer 2 15 TO 2010: 1,574 mil # of CWH:2 # of stores: 210 Start of CRP collaboration since: 15-01-2009 1 order/week 16. Retailer 3 16 TO 2010: 743 mil # of CWH: 1 # of stores:191 Start of CRP collaboration since: 30-09-2011 1 order/week 17. Retailer 4 17 TO 2010: 677 mil # of CWH: 1 # of stores:96 Start of CRP collaboration since: 25-09-2011 1 order/week 18. Retailer 5 18 TO 2010: 441 mil # of CWH: 1 # of stores:135 Start of CRP collaboration since: 19-09-2011 1 order/week 19. The Collaboration key data CRP KPIs 20. Timeline of collaboration 20 21. Mass channel (super markets/cosmetics) CRP 21 22. KPI - Service Levels I Supplier 22 23. KPI - Service Levels II Retailer 1 DC to stores 23 24. KPI - Service Levels II Retailer 2 DC to stores 24 25. KPI - Service Levels II Retailer 3,4,5 DC to stores 25 26. KPI inventory days Retailer 1 starting CRP 26 27. KPI inventory days Retailer 1 27 28. KPI inventory days Retailer 2 28 29. KPI Cost Impact29 ) data alignment ) , ~20% 0 (zero) full returns 30. KPI Cost Impact 30 / sales order taking core sales business 31. Customer Service Supervisor 31 , / , KPIs . , ( / ) service level 32. Senior Customer Dev. Manager32 : max. 2 , . 33. Senior Customer Dev. Manager 33 CRP . , . , , . CRP . 34. Outlook and LearningsCRP and what is next 35. CRP why service provider35 CRP business strategy , -- . CRP . B2B , .