Public Startup Crash-Courses by Startupper.gr Thessaloniki - Book'n'Bloom - Χαράλαμπος...

Τρέχοντας μια διεθνή Startup από τη Θεσσαλονίκη

Χαράλαμπος Παπαδόπουλος COO, Book'n'Bloom

booknbloom.com Book‘n’Bloom Greece

1. Chapter one: The beginning

2. Chapter two: Business case evaluation

3. Chapter three: Fundraising

4. Chapter four: Build your organization

5. Chapter five: Definition of procedures & data management systems

6. Chapter six: Product development

7. Chapter seven: Sales funnel & marketing plan development

8. Chapter eight: Customer retention and care (SaaS)

Τί θα δούμε:


The beginning

Chapter 1


• You have the idea but you have to make one step back

• You should identify the need/problem and then the solution


The beginning: The Idea

• The Business canvas generation tool Business Canvas Revenue stream Customers Empathy map

• Competition


The beginning: The business case

• Do you have a potential value proposition?

• Is there a market?

• Can you find the human resources?

The beginning: Check point #1


Business case evaluation

Chapter 2


The evaluation of the Business case: Founders team acquisition

• Find the right people - Build your C-team (find co founders) Business administrator Product Manager Marketing manager Technical manager


The evaluation of the Business case:Founders team Acquisition

• Share structure Structure and agreements

• Legal and accounting services Legal services Accounting and tax services


The evaluation of the Business case:Early Product Development

• Design your product according to the

business analysis and the market gap

• Create the storyboard (mockups)

• Make only technical research


The evaluation of the Business case:Check point #2

• Make sure you have a scalable value proposition

• Competitor’s analysis - where you stand among them


Fundraising

Chapter 3


Fundraising:Networking

• Event participation in Thessaloniki Greece

• Event participation in other countries websummit south summit

• Linkedin groups• Detect investment groups and their

investment sectors


Fundraising: Preparation

• Develop your business plan Show the problem Show the solution Show revenue streams Show the competition Show that you can scale it

booknbloom.com Book’n’Bloom Greece

Fundraising:Incubator Vs others

• It’s better to join an incubator or accelerator or approach an Angel investor

• Follow the smart money What you need the most is knowledge


Build your organization

Chapter 4


Build your organization: Acquire the right team members

• Evaluate c-team and upgrade it - You need Head of Business development Head of Product development Head of Marketing and communication Head of sales Head of Technical development

• Acquire the rest to build the team C-team has to build the sub teams


Build your organization Build your Culture

• Define the ground rules

• Define the way of operating


Definition of procedures & data management

systems

Chapter 5


Definition of procedures & data management systems :

• Accounting & billing system

• Customer relation and support management components

• Communication tools

• Website requirements


Product development

Chapter 6


Product development:Product and business roadmap

• Build according your business plan

• Define and build the MVP first


Product development:Product evaluation

• Market evaluation Does your product solve the problem? Adjustments based on feedback


Product development:The Administration cost

• Keep in mind the Administration cost User care cost Billing and accounting cost

• Can you afford to scale?


Sales funnel & marketing plan development

Chapter 7


Sales funnel & marketing development: Funnel analysis

• Identify segments and analyze them again

• Choose segments that your value proposition fits better

• Close the sale cycle in order to see the big picture


Sales funnel & marketing development: Product fit

• Identify your strongest features and nail them

• Build your marketing according to selected segments and stronger features Develop your communication plan


Sales funnel & marketing development: Develop sales funnel

• Try to reach segments by different channels

• Identify the most efficient channels and invest on them Customer acquisition cost At the beginning customer acquisition

will be expensive


Retention and Customer care (SaaS)

Chapter 8


Retention and Customer care (SaaS)The importance of retention

• Customer lifetime value

• Retention through customer care


Ευχαριστώ για τη προσοχή σας

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How to start a startup

Y Combinator

http://startupclass.samaltman.com

Public Startup Crash-Courses by Startupper.gr Thessaloniki - Book'n'Bloom - Χαράλαμπος...

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