project on coporate strategy by nokia v/s samsung

23
Exploring Corporate Strategy

Transcript of project on coporate strategy by nokia v/s samsung

Page 1: project on coporate strategy by nokia v/s samsung

Exploring Corporate Strategy

Page 2: project on coporate strategy by nokia v/s samsung

Analyzing a Company’s Competitive Position

is……

Evaluating in terms of qualitative and quantitative standpoints.

Page 3: project on coporate strategy by nokia v/s samsung
Page 4: project on coporate strategy by nokia v/s samsung

:Vision:Voice Goes Mobile….If it can go mobile–

it will

:Mission:Connecting People

Page 5: project on coporate strategy by nokia v/s samsung
Page 6: project on coporate strategy by nokia v/s samsung

:Vision:Leading the Digital Convergence Revolution

GROWING TO BE THE BEST

:Mission:Digital-ε Company.

Page 7: project on coporate strategy by nokia v/s samsung
Page 8: project on coporate strategy by nokia v/s samsung

Nokia’s Strategy in IndiaNokia’s Strategy in India

• Expand mobile voice

• Drive consumer multimedia

• Bring extended mobility to enterprises

• Clearly defined objectives and goals

• Right timing of decisions

• Determination and risk taking

• Foreseeing and using rising market opportunities

• Creating the future

Page 9: project on coporate strategy by nokia v/s samsung
Page 10: project on coporate strategy by nokia v/s samsung
Page 11: project on coporate strategy by nokia v/s samsung

Samsung Strategy in IndiaSamsung Strategy in India• Aggressively hawking flip-tops and clamshells with

polyphonic ring tones and color screens.

• Nationwide distributor and retail presence in the domestic consumer durables market.

• Samsung has been associated with the Lakme India Fashion Week (LIFW) for its Mobile Phones. The Company used the LIFW-2005 as a platform to launch its D-500, World’s Best Mobile Phone in the Indian market.

• Set up a handset manufacturing facility in India

Page 12: project on coporate strategy by nokia v/s samsung

What is SWOT AnalysisWhat is SWOT Analysis • It is a non-financial planning tool.

• It links the analysis in terms of advantages and disadvantages; and the internal and external business environment (in a matrix format).

• The Strengths and Weaknesses are defined by measures such as market share, loyal customers, level of customer satisfaction and product quality.

• Opportunities are new potential areas for business in the future, such as new markets, or new conditions in existing markets.

• Threats describe how the competition, new technology, or other factors in the business environment may affect the business's development. 

Page 13: project on coporate strategy by nokia v/s samsung

SWOT ANALYSISSWOT ANALYSIS

Page 14: project on coporate strategy by nokia v/s samsung

Three stages of a SWOT Three stages of a SWOT analysisanalysis

1. Identify.2. Draw conclusions.3. Translate into strategic action.

Page 15: project on coporate strategy by nokia v/s samsung

Advantages of SWOT AnalysisAdvantages of SWOT Analysis

• Consolidate strengths• Minimizes Weaknesses• Helps to Grab Opportunities• Minimizes Threats• Facilitates Planning• Facilitates Alternative Choices• Helps to Innovate• Ensure Survival & Success

Page 16: project on coporate strategy by nokia v/s samsung

SWOT Analysis On SamsungSWOT Analysis On Samsung

Strengths

• New product concept to rollout in five months• Catching the pulse of the consumer, offering

good designs & understanding Emotions• Heavy investment in technology, product

design, and human resources• Focus on innovative products for the high-end

market.

Page 17: project on coporate strategy by nokia v/s samsung

Weaknesses

• Not pro actively coming out with newer models

• Lack in product differentiation.• Different models at different price points • Focus on mass market instead of niche

markets• Not very user friendly designs.

Page 18: project on coporate strategy by nokia v/s samsung

Opportunities

• Distinguish its service from competitors.• Offer product variations• Demand for cell phones driven by the

service providers or carriers• Tie up with service providers• Lowering the price of a phone by just $20

in many countries could increase its affordability by 43%.(As per a study report)

Page 20: project on coporate strategy by nokia v/s samsung

SWOT Analysis On NokiaSWOT Analysis On NokiaStrengths

• Strength of the corporate brand.• Complexity improves its Competitive position • Design, the branding and the technology • Backwards compatibility - protection from a

Japanese onslaught • Lending personality to its products (fashion

statement)• Effective advertisement and market

communication• Not only a tool for business but being an item of

everyday convenience

Page 21: project on coporate strategy by nokia v/s samsung

Weakness

• Lapse has opened up space for smaller competitors

• Potential threat from Microsoft’s entry into mobile telephony

• Ericsson- king of wireless infrastructure • Design to market takes more time

Page 22: project on coporate strategy by nokia v/s samsung

Opportunities

• Highest growth in markets such as China and Latin America

• Feature-loaded phones to act as an offset • Providing value at a reasonable lifetime cost• Life style marketing and segmentation• Building a worldwide supplier network • Preempting competitors in critical markets • Managing competitive interaction

Page 23: project on coporate strategy by nokia v/s samsung

Threats

• Biggest threat - “complacency” • “Inflection point” - a disruptive technological

change• New competitors with different skills and

potent brands challenge• 3G will increasing competition between

suppliers• Cheaper midrange models from Motorola and

others