Product and Brand Monitoring @ the 14th Prod.Active Meetup
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14-Feb-2017Category
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Transcript of Product and Brand Monitoring @ the 14th Prod.Active Meetup
Product & Brand Monitoring
How to gain insights for your Product, Brand and Marketing activities through Web & Social Media Monitoring
About me
BSc Computer Science, MSc Internet and multimedia, Brunel HCI & User Experience (Smart TV)
() Digital Marketing
(co-founder) Mentionlytics Ltd, Startup Web & Social Media Monitoring
https://twitter.com/eemanno
manos@mentionlytics.com
www.linkedin.com/in/manos-perakakisLinked
Mentionlytics Ltd Bootstrapping Startup London-based Target Market:
Monitoring
Startups, .
, Mentions ,
Mentionlytics 2 ,
Release 2016
M 1000 brands 70 .
Hootsuite, plugin, Mentionlytics Hootsuite stream
Platinum award AVA Digital Awards Marketing, PR, Advertising, Digital Agency.
DATA ABOUT MY BRAND, PRODUCT AND INDUSTRY
Insights are useful!
Insights can help me make decisions based on actual Data (Data-Driven) not on Guesswork!
!
, Brand , !
Google Analytics
Likes Shares Posts Page Facebook RT Twitter, /posts .
posts/comments (@name), / .
, ,
Web & Social Media: Whats out there for me ?
Articles from Experts, Reporters & Bloggers
Comments, Posts, Tweets, Reviews from Users
Photos & Videos on websites and Social Media
Complains from my users
Praises from my users
Things about my Brand(company, products, people)
Web & Social Media: Whats out there for me ?
Articles from Experts, Reporters & Bloggers
Comments, Posts, Tweets, Reviews from Users
Photos & Videos on websites and Social Media
Complains from their users
Praises from their users
Things about my Competitors(company, products, people)
+ online marketing actions they perform
Web & Social Media: Whats out there for me ?
Things about my Industry (the market, trends & people I am targeting)
New & Popular Articles/Posts on the topic
Top Influencers (experts in your field, popular on Twitter)
Locate New Competitors
Marketing Leads Potential Customers seeking a solution Their Pain Points What matters most to them
Research new ideas/features to help you during planning for new products or features
KEYWORD MONITORINGHOW TO DO IT!
Keyword Monitoring
Public, :)
, keywords
4 Keyword Monitoring:
PR/Marketing Custom
Manually SaaS
Finding the Right Keyword
Brand (unique) (.. Trello, Pivodo)
Brand (.. Alpha Bank)
, :
"Alpha Bank" (strict) +Alpha +Bank + +Alpha +Alpha + +Alpha +
:
search : :)
+ - - -" "
How to: Web Mentions for FREE!
Use Google Search Operators (-, , site: etc) to accurately define your keyword
Use Google Search Tools to define the time period
Past 24 hours / week / month (repeated task)
Hint: Use proper TTLD
Use Data Scraper Chrome Plugin to export to CSV/Excel
Google Alerts
https://www.google.com/alerts
Google News
https://news.google.com
How to: Social Mentions forFREE! Search Functionality on Social
Media (similar to before) and use Data Miner to export results
Socialmention.com Search engine for Social media Free but limited
Talkwalker Alerts Google Alerts-style functionality for
Free Limited results and capabilities Still better than G.A. in most cases
SaaS for Brand Monitoring
Enterprise-level
Sysomos
Brandwatch
Meltwater
Netbase
Small -mid -enterprise (Scalable) Brand24
Mention.com
Monitor ( )
Trackur
Mentionlytics
SaaS Dashboard
(depends) Mentions
(depends) Demographics
(depends) Filtering - Queries (e.g. language,
country etc) Sentiment Analysis (language
depends) More Data Sources
(depends which) E-mail Alerts
(customizable) Top Influencers
(mentioners) Export of Data
(Excel, PDF etc)
White Label (some support) Different levels of support Historical Results (some features
available in high-priced subs) Many differences in number of results
SaaS Solutions Brand24Mentionlytics
Industry Monitoring / Content Discovery Buzzsumo Content Discovery
CASE STUDYHow we Use Mentionlytics for Marketing Mentionlytics
Join conversations to talk about your Brand and products
Reply to Tweets from customers and experts, Join in forum discussions, comment on blog posts to Spread the word about your Brand and Products. Timely, before your competitors do!
Also, prevent Social Media flaming and Crisis by finding and solving the problems on time.
Find Marketing and Sales Leads
Monitor any keyword related to your target Market, to find great Marketing and Sales opportunities to join in on time.
Research what users actually want
Keep your Competitors closer
Use your Competitors Brand as keyword to keep an eye to what their up to, just as soon as they do it.
Monitor what they post on their Social Channels
See their best performing actions and content
Find & Talk to Influencers, friends and foes Find out who are the most
important people talking about your brand, your competitors or your target market.
You can then reach out to them to let them know about your products and develop new relationships.
Also find the people who love your brand and talk about it. Dont lose the opportunity to thank them and strengthen your bonds even more.
THANK YOU!Lets Talk!