Product & Brand Monitoring

How to gain insights for your Product, Brand and Marketing activities through Web & Social Media Monitoring

About me

BSc Computer Science, MSc Internet and multimedia, Brunel HCI & User Experience (Smart TV)

() Digital Marketing

(co-founder) Mentionlytics Ltd, Startup Web & Social Media Monitoring

https://twitter.com/eemanno

manos@mentionlytics.com

www.linkedin.com/in/manos-perakakisLinked

Mentionlytics Ltd Bootstrapping Startup London-based Target Market:

Monitoring

Startups, .

, Mentions ,

Mentionlytics 2 ,

Release 2016

M 1000 brands 70 .

Hootsuite, plugin, Mentionlytics Hootsuite stream

Platinum award AVA Digital Awards Marketing, PR, Advertising, Digital Agency.

DATA ABOUT MY BRAND, PRODUCT AND INDUSTRY

Insights are useful!

Insights can help me make decisions based on actual Data (Data-Driven) not on Guesswork!

!

, Brand , !

Google Analytics

Likes Shares Posts Page Facebook RT Twitter, /posts .

posts/comments (@name), / .

, ,

Web & Social Media: Whats out there for me ?

Articles from Experts, Reporters & Bloggers

Comments, Posts, Tweets, Reviews from Users

Photos & Videos on websites and Social Media

Complains from my users

Praises from my users

Things about my Brand(company, products, people)

Web & Social Media: Whats out there for me ?

Articles from Experts, Reporters & Bloggers

Comments, Posts, Tweets, Reviews from Users

Photos & Videos on websites and Social Media

Complains from their users

Praises from their users

Things about my Competitors(company, products, people)

+ online marketing actions they perform

Web & Social Media: Whats out there for me ?

Things about my Industry (the market, trends & people I am targeting)

New & Popular Articles/Posts on the topic

Top Influencers (experts in your field, popular on Twitter)

Locate New Competitors

Marketing Leads Potential Customers seeking a solution Their Pain Points What matters most to them

Research new ideas/features to help you during planning for new products or features

KEYWORD MONITORINGHOW TO DO IT!

Keyword Monitoring

Public, :)

, keywords

4 Keyword Monitoring:

PR/Marketing Custom

Manually SaaS

Finding the Right Keyword

Brand (unique) (.. Trello, Pivodo)

Brand (.. Alpha Bank)

, :

"Alpha Bank" (strict) +Alpha +Bank + +Alpha +Alpha + +Alpha +

:

search : :)

+ - - -" "

How to: Web Mentions for FREE!

Use Google Search Operators (-, , site: etc) to accurately define your keyword

Use Google Search Tools to define the time period

Past 24 hours / week / month (repeated task)

Hint: Use proper TTLD

Use Data Scraper Chrome Plugin to export to CSV/Excel

Google Alerts

https://www.google.com/alerts

Google News

https://news.google.com

How to: Social Mentions forFREE! Search Functionality on Social

Media (similar to before) and use Data Miner to export results

Socialmention.com Search engine for Social media Free but limited

Talkwalker Alerts Google Alerts-style functionality for

Free Limited results and capabilities Still better than G.A. in most cases

SaaS for Brand Monitoring

Enterprise-level

Sysomos

Brandwatch

Meltwater

Netbase

Small -mid -enterprise (Scalable) Brand24

Mention.com

Monitor ( )

Trackur

Mentionlytics

SaaS Dashboard

(depends) Mentions

(depends) Demographics

(depends) Filtering - Queries (e.g. language,

country etc) Sentiment Analysis (language

depends) More Data Sources

(depends which) E-mail Alerts

(customizable) Top Influencers

(mentioners) Export of Data

(Excel, PDF etc)

White Label (some support) Different levels of support Historical Results (some features

available in high-priced subs) Many differences in number of results

SaaS Solutions Brand24Mentionlytics

Industry Monitoring / Content Discovery Buzzsumo Content Discovery

CASE STUDYHow we Use Mentionlytics for Marketing Mentionlytics

Join conversations to talk about your Brand and products

Reply to Tweets from customers and experts, Join in forum discussions, comment on blog posts to Spread the word about your Brand and Products. Timely, before your competitors do!

Also, prevent Social Media flaming and Crisis by finding and solving the problems on time.

Find Marketing and Sales Leads

Monitor any keyword related to your target Market, to find great Marketing and Sales opportunities to join in on time.

Research what users actually want

Keep your Competitors closer

Use your Competitors Brand as keyword to keep an eye to what their up to, just as soon as they do it.

Monitor what they post on their Social Channels

See their best performing actions and content

Find & Talk to Influencers, friends and foes Find out who are the most

important people talking about your brand, your competitors or your target market.

You can then reach out to them to let them know about your products and develop new relationships.

Also find the people who love your brand and talk about it. Dont lose the opportunity to thank them and strengthen your bonds even more.

THANK YOU!Lets Talk!