Patients JourneyΣυνδηµιουργία

Web 2.0ΕµπειρίεςLet’s Talk About

Pharma in the Social Landscape

...and it’s not a joke!

Ioannis OfakoglouFounder & Director of Pharma Market Journal

www.pmjournal.gr@ofakoglou

Tik Tak

Patients JourneyΣυνδηµιουργία

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Multichannel worldMarkets are conversations

Market as a forumPowerful word of mouth

mobility connectivity

(Cluetrain Manifesto)

Patients JourneyΣυνδηµιουργία

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doctors

Patients JourneyΣυνδηµιουργία

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patients

Patients JourneyΣυνδηµιουργία

Web 2.0ΕµπειρίεςAll practitioners

and patients reported that patients are using the Internet to find out healthcare information.

They were concerned mostly about the risk of misinformation and the impact this could have.

Patients described the Internet as very useful as a quick, easy way to gather information and opinions about any medical condition.

The Internet makes patients more active and responsible.

People trust each otherPower of organizing without organizations

Eurobarometer Qualitative Study, “Patients Involvement”, Aggregate Report May 2012, TNS ICAP for Greece

Patients JourneyΣυνδηµιουργία

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Patients Empowerment

World Healthcare Organization, “Vision 2020 Patients Empowerment”

Passive patients will become empowered participants

Patients JourneyΣυνδηµιουργία

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Revolutiondoesn’t happen when society adopts

new technology,it happens when society adopts new

behaviors

#Clay Shirky

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Who will save us from social

media???

?

Patients JourneyΣυνδηµιουργία

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Traditional wayCompany, Product, Marketing, Broadcast Message, Value and...

#PUSH

Patients JourneyΣυνδηµιουργία

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Social Media has changed the game

engage

with communities

Patients JourneyΣυνδηµιουργία

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Think BIG Start smallAct NOW!!!

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Co-create Experiences

#Διάλογος#Διαφάνεια

#Ρίσκο#Πρόσβαση

C.K.Prahalad. Venkat Ramaswamy - The Future Of Competition

Education

Information

Compliance

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From Mass to Niche

Personalized Health

Patient Centric Healthcare

#Big Data

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ROI?Return On Investment

Patients JourneyΣυνδηµιουργία

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Patients JourneyΣυνδηµιουργία

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Συµπεριφερθείτε στους ανθρώπους σαν να είναι το 2 ετών παιδί σας

Patients JourneyΣυνδηµιουργία

Web 2.0Εµπειρίες

Future Of Competition

Human DNA

Patients JourneyΣυνδηµιουργία

Web 2.0ΕµπειρίεςThanks!!!

Ioannis OfakoglouFounder & Director of Pharma Market Journal

www.pmjournal.gr@ofakoglou