Panteion University 2011-2012:Gamification,RETAIL

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SOCIAL MEDIA KAI EΠΙΧΕΙΡΗΜΑΤΙΚΟΤΗΤΑ EΡΓΑΣΤΗΡΙΟ ΔΙΑΦΗΜΙΣΗΣ ΚΑΙ ΔΗΜΟΣΙΩΝ ΣΧΕΣΕΩΝ ΤΜΗΜΑ: ΕΠΙΚΟΙΝΩΝΙΑΣ ΜΕΣΩΝ ΚΑΙ ΠΟΛΙΤΙΣΜΟΥ ΠΑΝΤΕΙΟ ΠΑΝΕΠΙΣΤΗΜΙΟ

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This is a presentation regarding gamification in retail business for the advertising lab from Panteion University in Athens, class 2011-2012

Transcript of Panteion University 2011-2012:Gamification,RETAIL

  • 1. SOCIAL MEDIA KAI EE :

2. GAMIFICATION 3. Virtual goods duration ratings achievementmotivationengagementfrequency community collaborationappointment dynamic epic win virality Recency 4. WE INVEST 3 BILLION HOURS WEEKLY PLAYING ONLINEGAMESJane McGonigalTED 2010 5. social games 6. games gadgets retail websites games games H 7. engagement games , , , 8. GAMEMECHANICSGame mechanics designedto meet and activate needs and rewards 9. 1.Behavioral , 10. 2. Feedback game 11. 3. Progressiono game, 12. User/gamer typesKillers ( 1%)Achievers ( 10%)Socializers ( 80%) Explorers (9%) 13. MASLOW HIERARCHY OFNEEDS PPLIED IN GAMES 14. EXAMPLES1)ALDO INSTAGRAM MOOD BOARDS Aldo o Facebook game Instagram - mood board post wall Facebook Instagram 15. 2) NET-A-PORTER KARLmobile game app online Net-a-Porter collection "Karl" by Karl Lagerfeld, Lagerfeld 16. Find Karl and win: find 5 Karl heads and win up to 1.000 to spend on NET-A-PORTER Skan: scan Karl heads to reveal exclusive content and take part in exclusive events in London, Paris, Munich, Sydney and New YorkSneak Peek: have a sneak peek at the Karl collection and be first toshop when it goes live ( it launched on January 25) Karlified : karlify yourself 17. SHOPKICKthe 1 mobile app that offers you rewards just bywalking IN a store (millions stores participate in the US) collect walk-in rewards get exclusive dealscollect scan rewards redeem your kicks for rewards 18. My goal for the next decade is to try tomake it as easy to save the world in reallife as it is to save the world in onlinegame Jane McGonigal TED 2010 19. NAME TWITTER HANDLERA @mirella_alexou @AlexiaAlevropou @aterinaDimitrk @giannis_pap2 20. - -.