ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first...
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STANLEYBLACK&DECKER ΜΑΡΙΕΛΛΑ ΣΟΜΑ
Transcript of ΜΑΡΙΕΛΛΑ ΣΟΜΑ - AUEB1957 - Black & Decker® began to move outdoors with the first...
STANLEYBLACK&DECKER
ΜΑΡΙΕΛΛΑ ΣΟΜΑ
Μarielle Thomas (47)
Country (General) Director East Med - Greece, Cyprus & Israel at Stanley Black & Decker , Inc.
Country Mgr Greece, Cyprus and Balkans (Romania/Bulgaria) at Black & Decker
EUROPEAN SG&A COST REDUCTION FINANCE MGR (6σ)
Finance & Operations Mgr at Black & Decker
1998 - 2008 (10 years)
Project Manager ERP Solutions at Oracle Corporation
1995 - 1998 (3 years)
Project Mgr for ERP Implementation OLYMPIC AIRWAYS
Management Reporting Mgr at British Petroleum
1989 - 1995 (6 years)
Education
Cornell University - S.C. Johnson Graduate School of Management
Diploma, Change Leadership - Executive Mgt, 2011 - 2011
London School of Economics and Political Science
MSc, Economics / European Studies, 1987 - 1988
American College of Greece
BA, Economics, 1986 - 1988
Two great companies merge
1936: 1st Utility Knife
1910: BDK Founded
1916: 1st Portable Power Tool
1992: DeWalt Premium Platform
1946: 1st Home Utility Drill
1961: 1st Cordless Drill
1965: 1st Locking Tape 1st Coil Nailer - Bostitch
1999: FatMax Launch
1843: SWK Founded
1857: 1st Wood Level 1869: 1st Bailey Plane
$3.7B
$4.7B
Security $1.5B
CDIY $1.3B
Industrial $.9B
HHI $.8B
WWPTA $3.4B
$.5B
Fast. & Assem.
Yesterday
Security $2.4B
CDIY $4.8B
Industrial $1.4B
$8.5B
The Company
Today
Construction & DIY Industrial Security
The range
Λιγη Ιστορια...
Background
2010
Today, 100 years later, Black & Decker® is a global marketer and manufacturer of quality
products used in and around the home and for commercial applications.
With products marketed in over 100 countries and approximately half of its revenues
from outside the United States, Black & Decker®'s product lines hold leading market share
positions in their industries.
Two young entrepreneurs, S. Duncan Black and
Alonzo G. Decker, founded a small machine
shop in Baltimore, Maryland.
They called it The Black & Decker®
Manufacturing Company.
Their shop has grown beyond anything they
could have imagined.
1910
1916 - The world's first portable 1/2" electric drill
with pistol grip, trigger switch and universal
motor was developed and marketed.
1946 - A major market breakthrough was
achieved when Black & Decker®
introduced the world's first portable
electric drill for consumers.
1957 - Black & Decker® began to move outdoors
with the first electric lawn edgers and hedge trimmers
for consumers.
1961 - Black & Decker introduced the world's
first cordless electric drill, powered by nickel-cadmium cell
1968 - Black & Decker® developed
a unique power head for the
Apollo Lunar Surface Drill
to remove core samples
from the moon.
1971 - The original
single height Workmate®
was introduced.
1979 - The Dustbuster® hand-held
cordless vacuum cleaner was marketed,
creating an entirely new category
of household appliances.
1996 - Launch of the original Multi Sander.
1998 - The cordless Quattro Multi-Tool was
launched. It was awarded Millennium Product
Status by the Design Council in 1999.
2000 - The Scorpion® Handsaw/Jigsaw
continued the expansion of multi functional
products.
1999 - The Black & Decker Mouse ® Sander
was launched. Awarded the IDSA Design
Excellence Award in 2000.
2006 - Launch of our innovative
Pivot® Dustbuster® hand vac.
The product was awarded the Plus X
award for design and ergonomics.
2007 - Launch of the AutoSelect®
Technology on cordless drills.
2009 - Launch of the Black & Decker® Flexi Vac,
the only cordless hand vac with an integrated hose
that reaches like no other. Small size & Big Flexibility.
2010 - Launch of the AutoSelect® Multisander.
2011 - Launch of the Black & Decker®
orbit the only hand-vac
That fits the palm of your hands
2011- Launch of Steam Mop that kills
99.9% of bacteria using only tap water
2012- Launch of Speedy Roller, the
easiest way to paint!
DEWALT
Stanley produces annually over 152.400km of tapes
Enough to measure the Paris Metro 712 times!
Barcelona Trip - New York x 25 times!
Fun Facts
The
Range
10-151- 2,58€
10-280– 4,82€
10-425– 10,88 €
10-150–1,76€
10-018– 7,79 €
10-218– 15,46€
10-409– 4,36€
10-418– 5,68€
10-095– 5,24 €
10-820 - 25mm – 18,67 €
10-486– 12,07 €
10-475– 6,09 €
10-481– 9,80 €
Range Architecture Cutters
18mm 25mm
9mm
GO
OD
B
ETTE
R
BES
T
Retail price excl. TAX
Tradesman Power Tool Packaging
CHANGE
MANAGEMENT
Η ΓΙΑΥΔΙΡΙΗ ΣΩΝ
ΑΛΛΑΓΩΝ
• 9 διεςθςνηερ
• 5 γεωγπαθικερ πεπιοσερ
• 3 rebranding
• 4 νεα brands
• 4 νεα ζςζηημαηα
• 78% αλλαγη πποζωπικος
• 65% αλλαγη πελαηολογιος
• 80% αλλαγη ππομηθεςηων
• 1 μεηακομιζη
• 1 αλλαγη ηοπικηρ αποθηκηρ
• 4 αλλαγερ αποθηκων ζηο Δξωηεπικο
• 1 εξαγοπα (BDK αγοπαζε)
• 1 εξαγοπα (η BDK αγοπαζηηκε)
15 σπονια...
ΔΞΩΣΔΡΙΚΑ ΔΩΣΔΡΙΚΑ ΠΑΓΚΟΜΙΑ
ΕΞΩΣΕΡΙΚΑ
ΠΔΛΑΣΔ
ΑΓΟΡΑ
ΑΝΣΑΓΩΝΙΜΟ
ΚΑΣΑΝΑΛΩΣΔ
ΕΩΣΕΡΙΚΑ
ΟΡΓΑΝΩΗ
BU
SHARED SERVICES
ΕΞΑΓΟΡΕ
ΠΡΟΣΔΡΑΙΟΣΗΣΔ
ΣΔΥΝΟΛΟΓΙΑ
ΠΑΓΚΟΜΙΑ
ΠΔΛΑΣΔ
REGIONAL
ΑΝΣΑΓΩΝΙΜΟ
BU
Change before you have to.
Jack Welch
15 σπονια...
15 σπονια...
KATA
ΤΠΔΡ
Η ΑΛΛΑΓΗ
ΒΗΜΑ 1...
ΣΙ ΑΛΛΑΓΗ ΘΑ ΚΑΝΟΤΜΔ
ΣΙ ΡΟΛΟ ΘΑ ΠΑΙΞΩ ΔΓΩ
ΠΟΙΟΙ ΘΑ ΔΠΙΡΡΔΑΣΟΤΝ
ΚΑΙ ΠΩ
ΠΟΙΟΙ ΔΙΝΑΙ ΤΠΔΡ ΚΑΙ ΠΟΙΟΙ
ΚΑΣΑ
ΠΟΙΟ ΔΙΝΑΙ Ο ΩΣΟ ΥΡΟΝΟ
You have to lead people gently toward
what they already know is right.
Phil Crosby
ΒΗΜΑ 2...
ΔΠΙΚΟΙΝΩΝΙΑ ΑΛΛΑΓΗ
ΓΗΜΙΟΤΡΓΙΑ ΑΛΛΗΛΔΓΤΗ
ΥΡΟΝΟΓΙΑΓΡΑΜΜΑ
ΠΟΙΟΙ ΔΙΝΑΙ ΣΩΡΑ ΤΠΔΡ ΚΑΙ ΠΟΙΟΙ ΚΑΣΑ ΚΑΙ ΓΙΑΣΙ
ΔΝΑΡΞΗ ΑΛΛΑΓΩΝ
Standing in the middle of the road is very dangerous;
you get knocked down by the traffic from both sides.
Margaret Thatcher
ΒΗΜΑ 3...
ΤΛΟΠΟΙΗΗ ΓΙΑΥΔΙΡΙΗ ΑΜΦΙΒΗΣΗΔΩΝ
ΑΝΑΘΔΩΡΗΗ ΥΡΟΝΩΝ
ΑΝΑΛΟΓΑ ΜΔ ΣΙ ΤΝΘΗΚΔ
ΠΟΙΟΙ ΔΙΝΑΙ ΣΩΡΑ ΤΠΔΡ ΚΑΙ ΠΟΙΟΙ ΚΑΣΑ ΚΑΙ ΓΙΑΣΙ
ΣΑΓΙΑΚΗ ΑΝΑΓΙΟΡΓΑΝΩΗ
Sometimes when you innovate, you make mistakes. It is best
to admit them quickly, and get on with improving your other
innovations.
Steve Jobs
ΒΗΜΑ 4...
ΔΠΙΚΟΙΝΩΝΙΑ ΑΠΟΣΔΛΔΜΑΣΩΝ
ΣΗ ΑΛΛΑΓΗ
ΥΡΟΝΟ ΑΦΟΜΟΙΩΗ
ΑΛΛΑΓΩΝ
ΝΔΟ ΜΟΝΣΔΛΟ ΝΔΑ ΟΡΓΑΝΩΗ
ΑΛΛΗΛΔΓΤΗ ΚΑΙ ΔΤΣΤΥΙΑ ΜΔΥΡΙ ΣΗΝ ΔΠΟΜΔΝΗ
ΑΛΛΑΓΗ
To improve is to change;
to be perfect is to
change often.
Winston Churchill
