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download ““• €`flœ†â€¢ œâ€“â€‍`fl– Apple: iPhone ANALYSIS...۠½â€  ±â€½ â€â€‚ 

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  • :

    : . .

    Apple: iPhone

    330 333

    329 349

    338

    , 2012

  • ~ 2 ~

    ....................................................................................................................... 4

    APPLE ........................................................ 5

    ..................................................................................................................... 5

    APPLE ..................................................................... 10

    APPLE .......................................................................... 12

    .............................................................................. 12

    (BRAND NAME) ............................... 12

    APPLE .................................................... 12

    LIFESTYLE ........................................................... 13

    .................................................................................. 13

    5 PORTER: ........................................................................................................................ 14

    ......................................................... 16

    : ............................ 18

    .................................................................... 19

    ................................................................................................................ 19

    ............................................. 19

    ................................................... 19

    ............................................................................................................... 21

    MARKETING ................................................................................. 21

    ..................................................................................... 21

    SWOT ANALYSIS ......................................................................................................... 22

    ................................................................................................................ 22

    ............................................................................................................. 23

    ................................................................................................................ 23

    ................................................................................................................... 24

    IPHONE ....................................................................................................... 25

    ...................................................................................................... 26

    .......................................................................................................... 26

    ....................................................................................... 26

    ............................................................................................... 26

    ................................................................................................................... 27

    .............................................................................................................. 27

  • ~ 3 ~

    .................................................................................... 28

    E-MAIL ...................................................................................................................... 28

    E ............................................................................................................. 29

    ....................................................................................... 31

    iCLOUD ..................................................................................................................... 31

    ................................................................................................................ 33

    IPHONE 4S ................................................................................................................. 33

    APPLE IPHONE ............................................................... 35

    NDROID ................................................................... 37

    5 PORTER IPHONE ............ 40

    iPHONE SWOT ANALYSIS .......................................................................................... 43

    TO i-PHONE - i-PHONE 5 ................................................................... 46

    APPLE INC ...................................................................... 47

    ................................................................................................................. 47

    APPLE INC................... 48

    ........ 51

    ................................................................................... 52

    iPHONE ................................. 53

    APPLE: ............................................ 55

    ................................................................................................................. 55

    IPHONE .................................................................................. 57

    IPHONE MOBILE ................................................................... 58

    ................................................................................................................ 59

    ............................................................................ 59

    ................................................................................................................... 60

  • ~ 4 ~

    Apple

    Inc. iPhone,

    .

    ,

    :

    o o o iPhone o o 2006-2011 o

    , ,

    .

    iPhone ,

    , .

    ,

    Apple,

    .

    , .

  • ~ 5 ~

    APPLE

    Apple ,

    , marketing

    design .

    .

    : Apple

    Apple Steve Jobs Steven Wozniac ( Woz

    ) 1 1976,

    . Jobs Wozniac

    .

    , Apple I, Wozniac,

    . Apple

    3 1977, Mike Markkula,

    , Jobs Wozniac 250.000$

  • ~ 6 ~

    . Markkula o Michael Scott

    . [24]

    Apple II,

    Apple I,

    . Apple II

    VisiCalc Dan Bricklin,

    (spreadsheet),

    (floppy disk) ,

    .

    1979, Apple

    : 1) Apple III- , 2)

    LISA- Apple III 3) Macintosh.

    Apple III,

    IBM Microsoft. O Apple III,

    , . [32]

    1979, Steve Jobs Apple,

    Xerox, Xerox Alto. Xerox

    , Apple Inc.

    100.000 Xerox, 10 .

    Jobs (GUI) Xerox Alto

    , Apple Lisa.

    1983 Apple Lisa,

    , 10.000$,

    . ,

    1984, Lisa , Apple

    Macintosh (

    ), Apple

    ,

    1990. H

    Apple Apple Lisa Macintosh. Macintosh

    Jef Raskin Steve Jobs. Apple Lisa

    , Macintosh .

    Steve Jobs Jim Baroux, Apple Inc. Macintosh

    , . ,

    .[24, 32]

    http://el.wikipedia.org/wiki/Macintosh

  • ~ 7 ~

    1985 Jobs Sculley ( Apple Inc.),

    Jobs . Sculley Jobs

    NeXT Computer Inc.

    1989 Apple Inc. Macintosh Portable, 100.000

    . Powerbook, ,

    . Apple Inc.

    , CD Players, ,

    [24]

    1985 1992 Apple

    . Macintosh

    , . 1992 Apple

    PowerPC Motorola IBM.

    ()

    () Windows Microsoft, ,

    ( ,

    , ) /

    ( , ) Apple

    1996. [24]

    , NeXT, Be Inc.,

    , Apple

    eXT 1997. Steve Jobs

    ( ).

    1998 Apple .

    Steve Jobs, (

    eXT) Apple

    . 1998 iMac,

    .

    2001 Apple

    Macintosh, MacOS X

    NeXT . ,

    2001 - Macintosh

    Apple Newton, iPod, (

    video). '

    , ,

    , 70% .

    http://el.wikipedia.org/w/index.php?title=NeXT_Software_Inc.&action=edit&redlink=1http://el.wikipedia.org/w/index.php?title=PowerPC&action=edit&redlink=1http://el.wikipedia.org/wiki/Windowshttp://el.wikipedia.org/wiki/Microsofthttp://el.wikipedia.org/wiki/%CE%A3%CF%84%CE%B7%CE%B2_%CE%A4%CE%B6%CE%BF%CE%BC%CF%80%CF%82http://el.wikipedia.org/wiki/Mac_OS_Xhttp://el.wikipedia.org/wiki/IPod

  • ~ 8 ~

    2001,

    Apple.

    2006 163 4 . [24, 32]

    2003 iTune Store internet.

    , iPod

    Macs. To iTunes Store : 1) iTunes music Stores Mac,

    2) iTunes

    Windows. iPods

    , Apple.

    : iPod Apple

    2005 Apple Intel ---

    --- PowerPC

    IBM. 7

    Apple Intel (Macbook Pro)

    , 2006, Apple

    Intel, .

    2