nd Relax Motion Spa ?¹²»¯...2.3 —...

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  • Copyright 2014

    Re

    lea

    se a

    nd

    Re

    lax M

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    n

    Spa Marketing

  • Spa Marketing

    1

    (SPA PHILOSOPHY / SPA SERVICES AND PRODUCTS)

    1. SPA

    1.1

    (Spa ) Spa

    1.1.1 -

    1.1.2

    1.1.3

    1.1.4

    1.1.5

    1.1.6

    1.1.7

    1.1.8

    1.1.9

    1.1.10

    1.2 Spa

    1.2.1

    2.

    2.1 Spa

    2.1.1 Day Spa

    2.1.2 Destination Spa

    2.1.3 Resort Spa

    2.1.4 Medical Spa

    2.1.5 Amenity Spa

    2.1.6 The Wellness Center

    2.1.7 Airport Spa

    2.2

    2.2.1 Chakras

    2.3 Hammam

    3.

    3.1 Spa

    3.1.1 Reception

    3.1.2 Retail shop boutique

    3.1.3 Changing rooms

    3.1.4 Hydrotherapy - Thalassotherapy

    3.1.5 Vichy Shower

    3.1.6 Jet - Scotch Shower

    3.1.7 Hydrotherapy tubs

    3.1.8 Heat and Ice experience

    3.1.9 Sauna

    3.1.10 Hammam

    3.1.11 Rasul

    3.1.12 Ice Room

    3.1.13 Manicure Pedicure station

    3.1.14 Relax room

    3.2 Treatment rooms

    3.2.1 Body treatment rooms

    3.2.2 Facial treatment rooms

    3.3

    3.4 Spa

    1 Release & Relax Motion - Spa

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  • Spa Marketing

    2

    (Customer Services & Spa hospitality)

    1. Spa

    1.1 Spa

    1.2

    1.2.1

    1.2.2

    1.2.3

    1.2.4

    1.3

    1.3.1

    1.3.2

    1.3.3 Spa Therapist

    1.3.4 Spa therapist

    1.3.5

    1.3.6

    1.3.7 Spa therapist

    1.3.8

    1.3.9 Spa

    2.

    2.1

    2.2 -

    2.2.1

    2.2.2

    2.2.3

    2.2.4

    2.2.5

    2.2.6 Spa

    2.3 /

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  • Spa Marketing

    3

    (MARKETING & SALES)

    1. marketing marketing

    1.1 4 Marketing

    1.1.2

    1.1.3

    1.1.4 Marketing

    1.1.5 Marketing

    1.2 Marketing

    1.2.1 Marketing (marketing concept)

    1.2.2 marketing

    1.2.3

    1.2.4 (market segmentation)

    1.2.5

    1.2.6

    1.2.7 marketing (marketing mix 4p)

    1.2.8 (product)

    1.2.9 (price)

    1.2.10 (promotion)

    1.2.11 (place)

    1.3 Marketing

    2.

    2.1 Marketing

    2.1.1 (intangibility)

    2.1.2 (inseparability)

    3 Release & Relax Motion - Spa

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  • Spa Marketing

    3

    (MARKETING & SALES)

    2.1.3 (variability)

    2.1.4 (perish ability)

    2.1.5 Spa

    2.1.6 Spa

    2.1.7 H Spa

    2.1.8 Spa

    2.2 marketing

    3. &

    3.1 Spa

    3.2

    3.2.1

    3.2.2

    3.2.2

    3.2.2

    3.2.2

    3.2.2

    3.3.3

    3.3.3.4

    4.

    4.1

    4.2

    4.3

    4.4

    4 Release & Relax Motion - Spa

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  • ENOTHTA 1 (Spa Philosophy/ Spa services and products)

    1. Spa

    1.1 , (Spa ) Spa.

    Spa sanus per aqua .

    , .

    Spa.

    .

    , , , . ,

    , .

    , .

    , ,

    , , ,

    . ,

    , .

    1.1.1. : ,

    . , , , .

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    . ,

    . .

    , ,

    , . , , , ,

    , .

    , .

    .

    .

    . ,

    ,

    . ,

    . , ,

    .

    1.1.2 : , .

    , , ,

    .

    . , ,

    .

    ,

    .

    1.1.3 : , ,

    , , . , , ,

    .

    . ,

    . ,

    , . ,

    . , ,

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    1.1.4 :

    . , ,

    .

    5 Release & Relax Motion - Spa

    (Spa Philosophy/ Spa Services and Products)

  • ENOTHTA 1 (Spa Philosophy/ Spa services and products)

    2.1.3 Resort Spa: ,

    Spa. Resorts, ,

    .

    , , , , , . resort spa resort.

    resort spas .

    day spas destination, .

    resort spas

    , ,

    . Spa .

    2.1.4 Medical Spa: medical spas

    . medical spas Medi-spas

    laser . , spas

    , , .

    spas. medical spas

    .

    spa

    botox, , peelings, laser,

    .

    2.1.5 The Amenity Spa: amenity spas

    . Spa

    . , , hammam,

    , ,

    . spa

    .

    . amenity spas

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  • ENOTHTA 1 (Spa Philosophy/ Spa services and products)

    3.1.6 Jet scotch shower:

    .

    , 8 -10

    .

    3.1.7 Hydrotherapy tubs: , ,

    .

    . .

    , ,

    , ,

    , , .

    3.1.8 Heat and ice experience: sauna, steam baths, ras-

    soul, hammam, ice room.

    Spa.

    17 Release & Relax Motion - Spa

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    SPA

    : _______________________________________________________

    : ______________________________________________

    :___________________________________________________________

    : _____________________________________________________________

    : __________________________________________________________

    : _______________________________________________________________

    : __________________________________________________________

    EMAIL: _______________________________________________________________

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  • ENOTHTA 2 (Customer Services & Spa hospitality)

    2.

    ,

    ,

    . , Spa,

    , marketing

    , .

    Spa

    . ,