Mobile payment v3

of 52/52
STKI Tell me and I’ll forget Show me and I may remember Involve me and I’ll understand Galit Fein & Shahar Maor VP & Senior Analysts Payments Market Trends 2012
  • date post

    14-Jan-2015
  • Category

    Technology

  • view

    1.048
  • download

    2

Embed Size (px)

description

 

Transcript of Mobile payment v3

  • 1. PaymentsMarket Trends2012Tell me and Ill forgetShow me and I may rememberSTKIInvolve me and Ill understand Galit Fein & Shahar Maor VP & Senior Analysts

2. Mobile OutsourcingSocialTradeFunToolsPics GestureTouchCalendarMailLocation Voice Video Content Access SearchGalit Feins work Copyright 2012 @STKI 2Do not remove source or attribution from any graphic or portion of graphic 3. Mobile ForcastThats like almostEvery Cowon the planetgetting a smartphone Galit Feins work Copyright 2012 @STKI 3 Do not remove source or attribution from any graphic or portion of graphic 4. Israel (expected end 2012):Wintel: Q42011 compared to Q42010Desktop PCs: -25% Notebooks: -35%Galit Feins work Copyright 2012 @STKI 4Do not remove source or attribution from any graphic or portion of graphic 5. Experience Economy > Age of the Customer From 1900 to 1960, Age of Manufacturing , if you owned a factory,you owned the market. From 1960 to 2000, Age of Distribution, if you owned thedistribution channels, you owned the market. From 2000 to 2011, Age of Information, if you owned theinformation, you owned the market. From 2011, Age of the Customer, if you engage the customer, youown the market Galit Feins work Copyright 2012 @STKI 5 Do not remove source or attribution from any graphic or portion of graphic 6. the NEW experience economy Starbucks Frappuccino or not? Why not? Galit Feins work Copyright 2012 @STKI 6 Do not remove source or attribution from any graphic or portion of graphic 7. Its a Buyer MarketGalit Feins work Copyright 2012 @STKI 7Do not remove source or attribution from any graphic or portion of graphic 8. From mobile devices to mobile users IT will support it ALL Galit Feins work Copyright 2012 @STKI 8 Do not remove source or attribution from any graphic or portion of graphic 9. This is what a device knows about you1. Activity based context: What are you doing?2. Social context: With whom are you?3. Spatial-Temporal context: Where are you? What time is it?4. Physiological context: Heart rate, movement, temperature5. Environmental context: In what environment are you?6. Mental context: How are you feeling?7. Virtual context: What is happening with you in the virtual space?8. My context: Who are you? Galit Feins work Copyright 2012 @STKI9 Do not remove source or attribution from any graphic or portion of graphic 10. The value of mobile is in the apps "specialized local services running in conjunction with cloud-based services (private/public)that mostly doA2P messagingmessages between a user and anautomated application inlocation aware devices processing to figure out thecontext and state of the user- Galit Feins work Copyright 2012 @STKI 10 Do not remove source or attribution from any graphic or portion of graphic 11. NBA Next Best Action Galit Feins work Copyright 2012 @STKI 11 Do not remove source or attribution from any graphic or portion of graphic 12. Design Thinking: to create experiences Galit Feins work Copyright 2012 @STKI 12 Do not remove source or attribution from any graphic or portion of graphic 13. Decision-making in the Digital World Seeking Intelligence,Not Content - Real time 60% of purchase decisions being made before the consumer stepped into thestore!!! Galit Feins work Copyright 2012 @STKI 13 Do not remove source or attribution from any graphic or portion of graphic 14. What is a QR Code Reader? Galit Feins work Copyright 2012 @STKI 14 Do not remove source or attribution from any graphic or portion of graphic 15. The Rise of Mobile Retail half using theirphone to performretail researchwhile inside a store On-screenIn-storeVirtual SupermarketSimply clicking andimmediatelydeliveredGalit Feins work Copyright 2012 @STKI 15Do not remove source or attribution from any graphic or portion of graphic 16. SuperPharm example SmartShopping Self ServiceRelevant discounts No lineGuide and direct in context of what youneedGalit Feins work Copyright 2012 @STKI16Do not remove source or attribution from any graphic or portion of graphic 17. How to influence in-store, online and mobile shopping ? SHOPKICK automatically recognizes when someone walks into a store. kickbucks to the user for:walking into a retail storetrying on clothesscanning a barcodeother actions kickbucks redeemed across all partner stores forgift card rewardsFacebook creditsspecial discounts SHOPKICK expects to pass 1 billion product views this yearGalit Feins work Copyright 2012 @STKI 17Do not remove source or attribution from any graphic or portion of graphic 18. Social Shopping Galit Feins work Copyright 2012 @STKI 18 Do not remove source or attribution from any graphic or portion of graphic 19. follow us on Facebook has replaced the website, what will be next? People will have a simple payment credential attached to their account With one click they will be able to complete a transaction Facebook credits and payments could be the airline miles of the next decade consumers will be rewarded with Facebook Credits for brand loyaltyGalit Feins work Copyright 2012 @STKI 19Do not remove source or attribution from any graphic or portion of graphic 20. The Evolution of Trade CreditLydian coinsMobile BarterPaymentGalit Feins work Copyright 2012 @STKI 20Do not remove source or attribution from any graphic or portion of graphic 21. 4 Types of Mobile PaymentSmartphone is a cashMobile at the point of saleStore mobile credit cardregister Its paying for things at a This is merchants using a If a company doesnt want store with a smart phonemobile device to processto wait for someone else to using NFC or "tap and go credit cards payments.build a wallet or a platform, Square 1M merchants it can always build its own. (1/8th of all US card Is it expensive? You bet. Is Put it on my bill retailers) Do not confuse it worth it? Ask starbucks. this with mobile wallets. 25% of all in-storeConsumers buying ringtones orThey are not the same payments are made via agames or digital content bything.mobile phoneputting the charges on theircellphone account Galit Feins work Copyright 2012 @STKI any graphic or portion of graphic 21Do not remove source or attribution from 22. mWallets & Payments in ActionGooglePayPalISISWallet Nexus S 4G AndroidMobile peer-to-peer HTC, LG, Motorola, devices for Citipayments in its RIM, Samsung and Master or VisaiPhone and Android Sony Ericsson cards holders apps bump style SingleTap Transactions for experience, One-stop shop for physical products at retailers retail locations, Open platform redeem coupons, store merchant loyalty cards via the Payments from any mobile phones Google Offers -save coupons directly on portable device. Google Wallet Flexibility and CRM to customers after they have checked outSource: http://nikosdrak.wordpress.com/2012/03/01/mwallets-nfc/# Galit Feins work Copyright 2012 @STKI 22 Do not remove source or attribution from any graphic or portion of graphic 23. Payment Chase are Growing Demand by ConsumersVS Dozens of retailers working together toturn cellphones into payment devicesGalit Feins work Copyright 2012 @STKI 23Do not remove source or attribution from any graphic or portion of graphic 24. What are Big Banks Afraid of?Galit Feins work Copyright 2012 @STKI 24Do not remove source or attribution from any graphic or portion of graphic 25. We are Ready! But what about NFC?Great mass is ready for mobile payments NOWDozens of millions of NFC devices will arrive this yearHowever, a poor experience, the lack of consumer education, lack of real standards and complex NFC infrastructure will inhibit use in 2012 Galit Feins work Copyright 2012 @STKI 25 Do not remove source or attribution from any graphic or portion of graphic 26. M-Payment faces a chicken-and-egg problem Retailers reluctant to suffer the cost for terminals withoutclear shopper demand Consumers entrenched in their ways LowerPower to track retailer fees customerpurchasing Loyaltydecisions rewardswithout the Customers Retailersneed to askthem to Mobile subscribe to a couponsservice orprovideadditional info.DID YOUKNOW? EGalit Feins work Copyright 2012 @STKI26Do not remove source or attribution from any graphic or portion of graphic 27. NFC is Great, BUTits not being any faster or easier than your credit card M-Payment is nice, but its not enough VALUE to sway all consumers Galit Feins work Copyright 2012 @STKI 27 Do not remove source or attribution from any graphic or portion of graphic 28. Whats In a Mobile Wallet? Secure Element (SE), which holds: One or more payment, mass transit,Mobile Phone and/or offer applicationsRF Modem Each application emulates a particular card in the walletSIM Chip Baseband Near Field Communications (NFC) ProcessorSecure Element chip Payment Applications NFC Two-way communication with theController Transit Application point of sale Offer Application Compatible with existing contactless ProximityAntenna payment standards Three options for hosting the SE: On the SIM chip (shown here) Elsewhere in the handsetPoint of Sale On a MicroSD card Galit Feins work Copyright 2012 @STKI Source: GSMA28 Do not remove source or attribution from any graphic or portion of graphic 29. Okay, So Whats the Catch?Lots of unresolved questions: Who controls the secure element? How much does it cost to rent space in the wallet? Who gets to provide the offered application(s)? What if the merchant doesnt support contactless cards?Galit Feins work Copyright 2012 @STKI 29Do not remove source or attribution from any graphic or portion of graphic 30. Payments the new generation Mobile Payment v1: Money Credit CardsM-Payments NFC Mobile Payment v2: Its all about Value!!!Manage your expenses on a variety of cardsManage your club/ gift cardsLink between coupon and credit cardSocial commercePay bills/ save receiptsBoarding passes/ Movie e-ticketsLBS offerings Galit Feins work Copyright 2012 @STKI 30 Do not remove source or attribution from any graphic or portion of graphic 31. Leumi Card PayPass Mobile Payment v1 Galit Feins work Copyright 2012 @STKI 31 Do not remove source or attribution from any graphic or portion of graphic 32. Example of new payment technologies: Galit Feins work Copyright 2012 @STKI 32 Do not remove source or attribution from any graphic or portion of graphic 33. Wallaby Card The WALLABY CARD is: 1. advanced cloud-based digital wallet 2. stores the information about each of existing credit cards 3. automatically picks the best card to charge in each transaction Decisions based on user preferences and A2P communications Galit Feins work Copyright 2012 @STKI 33 Do not remove source or attribution from any graphic or portion of graphic 34. Expect more. Pay Less.Galit Feins work Copyright 2012 @STKI Target App for iPhone 34Do not remove source or attribution from any graphic or portion of graphic 35. Apple: already a Payment ProviderApple has 400 M iTunes accountsPayPal 100 M active accounts Galit Feins work Copyright 2012 @STKI 35 Do not remove source or attribution from any graphic or portion of graphic 36. By Using Passbook you can:call up bar codes on the screen to check in for a flightget into a movie or redeem a couponsee when coupons expirepinpoint where their concert seats arecheck the balance of a coffee loyalty card The app uses LBS Galit Feins work Copyright 2012 @STKI 36 Do not remove source or attribution from any graphic or portion of graphic 37. BUT its not the kind of game changer that everyone is looking for from AppleTodays consumers want more capabilities: make charges to a variety of cards monitor their account balances pay bills make returns and save receipts manage coupons based on a persons interests Apple charges companies 30 % each time theysell anything on iTunes Galit Feins work Copyright 2012 @STKI 37 Do not remove source or attribution from any graphic or portion of graphic 38. Apple could try to compete with Visa and MasterCardPay with SquarePay by storing your accountinformation in the app, inc.picture Galit Feins work Copyright 2012 @STKI 38 Do not remove source or attribution from any graphic or portion of graphic 39. Google - Were building a better walletGive your smartphone some creditTap your phone to pay with the virtual credit cardsstored on your Google Wallet.Google Wallet supports two kinds of cards: Citi MasterCard credit cards, and the Google Prepaid CardGalit Feins work Copyright 2012 @STKI 39Do not remove source or attribution from any graphic or portion of graphic 40. Google WalletGoogle has faced several setbacks with its Wallet appEspecially when it comes to partnering with the carriers, banks, retailersNFC has been slow to get off the ground, and carriers (Verizon, T-Mobile, AT&T) have blocked Googles Wallet from appearing on Android phones!!!Galit Feins work Copyright 2012 @STKI 40Do not remove source or attribution from any graphic or portion of graphic 41. Google Wallet PIN VulnerabilityGalit Feins work Copyright 2012 @STKI 41Do not remove source or attribution from any graphic or portion of graphic 42. Square Hardware Vulnerability Galit Feins work Copyright 2012 @STKI 42 Do not remove source or attribution from any graphic or portion of graphic 43. The Real Issue With Credit Card Paymentshttp://techcrunch.com/2011/03/09/dont-believe-the-fud-square-is- 43Galit Feins work Copyright 2012 @STKI only-as-insecure-as-you-let-it-be/Do not remove source or attribution from any graphic or portion of graphic 44. PCI DSS P2PE Vital For Mobile PaymentsPCI DSS was set up by the major credit card companies to try and improve the InformationSecurity of financial transactions related to credit and debit cards. It essentially pushes theresponsibility of looking after card data onto merchants who may store, process and transmitthis type of data.Protect Cardholder Data Implement StrongAccess Control Measures Regularly Monitor and Test NetworksMaintain an InformationSecurity PolicyMaintain a Vulnerability Management Program http://phoenix-consultancy.com/pci_dss.html Galit Feins work Copyright 2012 @STKI 44 Do not remove source or attribution from any graphic or portion of graphic 45. Final InsightsToo crowded is not good Galit Feins work Copyright 2012 @STKI 45 Do not remove source or attribution from any graphic or portion of graphic 46. Dont lose the mainland! Galit Feins work Copyright 2012 @STKI 46 Do not remove source or attribution from any graphic or portion of graphic 47. An Updated Presentation can be downloaded Here: Galit Feins work Copyright 2012 @STKI Do not remove source or attribution from any graphic or portion of graphic 48. Backup Slides Galit Feins work Copyright 2012 @STKI 48 Do not remove source or attribution from any graphic or portion of graphic 49. Israeli Smartphone Marketshare in 2011Operating System Market ShareAndroid39.39% iOS 36.62% BlackBerry OS9.48%Symbian 9.00% Other5.52%Source: IDC 1.5 M smartphones sold in 2011 in Israel(Out of a total of 2.4 M cellphones)Galit Feins work Copyright 2012 @STKI49Do not remove source or attribution from any graphic or portion of graphic 50. What the Market thinks Galit Feins work Copyright 2012 @STKI 50 Do not remove source or attribution from any graphic or portion of graphic 51. Apple VS MicrosoftThe Consumer is the KingThe Employee is the KingGalit Feins work Copyright 2012 @STKI51Do not remove source or attribution from any graphic or portion of graphic 52. Productivity Software (office)? Office 15ARM/Intel iOS6, Android, W8,MacOSBUT Vision VS Execution???Galit Feins work Copyright 2012 @STKI52Do not remove source or attribution from any graphic or portion of graphic