Mobile business congress 13 wim decraene - 20130418 v f

Mobile Business Congress 2013

Edegem | 18 April

From eCommerce

to mCommerce

Wim Decraene

What’s happening in the world

eBay and its shift from e to m

The mobile customer segment in Belgium

Belgian Mobile Wallet

Market Share 2010 - 2012

0%

20%

40%

60%

80%

100%

2010 2011 2012

Global Smart Connected Devices

Copyright © 2013 Accenture. All rights reserved. 3

Desktop

Laptop

Tablet

Smartphone

Δ ’08 -’12

- 46%

- 43%

+ 282%

+ 34%

Source: IDC, Worldwide Smart Connected Devices Market Share by Product Category, February 2013

4

Global Internet Traffic

Mobile vs. Desktop, 2008 - 2012

Copyright © 2013 Accenture. All rights reserved.

75%

80%

85%

90%

95%

100%

2008 Q4 2009 Q4 2010 Q4 2011 Q4

Mobile

Desktop

1%

99% 88%

12%

Source: StatCounter; Compiled and analyzed by Accenture

Δ’08 -’12

+ 112%

- 3%

Apple vs Android: 2009 - 2014 Global App Downloads


Source: Xyologic, 2012

7

eBay’s evolution


Then… Now… Tomorrow

From Internet,

Auction

To mobile and

apps

To Platform-as-a-

Service

eBay Website eBay & PayPal Apps X.Commerce Platform

X.Commerce Platform

8

Platform model


…

Customer

Experience

CRM

Payments

…

From point-to-point

integration…

… to a reusable model

through exposure of APIs

…

…

Merchant

s

Merchant

s

Capabilities Capabilities

Customer

Experience

CRM

Payments

9

Growth driven by mobile


eBay Marketplaces GMV

USD Billions, per year: ’09 -’12

PayPal TPV

USD Billions, per year: ’09 - ‘12

CAGR ’09 -’12 CAGR ’09 -’12

Source: eBay SEC Filings and earnings calls, Accenture analysis; GMV: Gross Merchandise Value; TPV: Total Payment Volume

48 52 55 55

1 2 5 13

2009 2010 2011 2012

$48 $54 $60 $68

Mobile

Desktop

= 100%

5%

12%

1.4% 8% 19% Mobile Share of

GMV 4%

71 91 115 131

0 1 4 14

2009 2010 2011 2012

$72 $92 $119 $145 = 100% 26%

Mobile

Desktop 22%

312% 165%

Mobile Share of

TPV >1% >1% 3% 10%

10

eBay vs. NASDAQ Composite


2 years: 2011 - 2013

80

90

100

110

120

130

140

150

160

1/3/2011 1/3/2012 1/3/2013

156

130

NASDAQ

Composite

Ebay

Source: finance.google.com

Smartphone penetration in Belgium The mobile customer segment


Source: GSK, 2013

% of Mobile segment spending more than 50% of digital budget via mobile

Mobile segment is ready to spend via Mobile


0% 10% 20% 30% 40% 50%

Healthcare

Fashion

IT equipment

Home & Office

Groceries

Telecom

Media, Books & Press

Travel & Transport

Source: Accenture, Mobile Business Survey Belgium 2013

Avg

Internet usage: 2011 - 2012

Barriers to mobile purchase still exist


0% 20% 40% 60%

Desktop / laptop

Tablet

Smartphone

Search for information on-line

0% 20% 40% 60%

Desktop / laptop

Tablet

Smartphone

Purchase on-line

Higher Use No Change Lower Use

Facilitating inApp Commerce Belgian Mobile Wallet


3 1 2

4

5

7

6

… Integrated in merchant Apps… A mobile wallet for every Belgian…


… and based on an open ecosystem


Belgian mWallet

End Users

Merchants

App Developers

Advertisers

MNO

Bank

Mobile Business Congress 2013

Edegem | 18 April

@wimdecraene

[email protected]

www.accenture.com/mobility

Mobile business congress 13 wim decraene - 20130418 v f

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