©2013 MicroAd SEA. All Rights Reserved.

For Smartphone

β version

©2013 MicroAd SEA. All Rights Reserved.

About MicroAd BLADE

MicroAd BLADE is now available for Mobile and Smartphone!!!(βversion)

● DSP : Demand Side Platform / a platform to manage display ads in maximizing ROI of advertisers. ● Buy display ads in single interface from multiple ad-networks through RTB(Real Time Bidding).

Planning Campaign on BLADE

Programmatic bidding and impressions by

BLADE engine

reach almost of all internet users through

adnetworks

Targeting

Optimization

Bidding Price

Reporting

RTB infrastructure

Global Frequency

©2013 MicroAd SEA. All Rights Reserved.

Our media

We have 80,000 + mobile sites and Smartphone applications in the world.250 + million impressions served every month in Vietnam.

©2013 MicroAd SEA. All Rights Reserved.

What you can do on Smartphone platform

Click to Facebo

ok

Click to App

Market

Click to Map

Click to Call

Click to Web

Click to

Video

©2013 MicroAd SEA. All Rights Reserved.

Rich Media Advertising

Rich Media Ad is available on MicroAd BLADE platform.Interactive elements for an enhanced experience!

User clicks on the banner

Ad unit starts out pre expanded. Collapses automatically after 5

seconds

User clicks on the banner

Advertiser site appears

©2013 MicroAd SEA. All Rights Reserved.

Targeting Information

Demographics

- Millennials- Post-College Life- Young Professionals- Boomers

- Affluent Lifestyle- Blue Collar Homes- Suburbanites- Hispanic Families

- African American

- Asian, Hispanic- General Market

Auto Owners

- New- Used- Entry Level- Minivan

- Luxury- SUV- Midsize- Sporty

- Truck- Alternate Fuel- Motorcycle

AUTO IN-MARKET

- New- New Entry Level- New Minivan- New Luxury

- New SUV- New Midsize- New Sporty- New Truck

- New Alternate Fuel- Used- Used Luxury

RETAIL

- Automotive Shoppers- Home Improvement Shoppers- Electronics, Media & Appliance

Shoppers

- Fashion Shoppers- Sports Shoppers- Errand Shoppers

Business

Food

Sports

LIFESTYLE

- Blue Collar Workers- White Collar Workers- Financial Workers

- Tech Workers- Medical Specialists

- Foodies- Casual Diners- Formal Diners

- QSR Diners- General Diners

- Athletic Individuals- Nature and Outdoors- Sports Fans

- Tourists- Business Traveler- College Students

- Shoppers

You can choose the target information!

©2013 MicroAd SEA. All Rights Reserved.

Creative size

300×250, <40KB, gif/png/jpg

320×50, <5KB, gif/png/jpg

728×90, <40KB, gif/png/jpg, for iPad/Table only

300×50, <5KB, gif/png/jpg

* Animated Banners <10KB

©2013 MicroAd SEA. All Rights Reserved.

Reporting

Reporting by

Impressions

Clicks

CTR

CPM

CPC

Creative

©2013 MicroAd SEA. All Rights Reserved.

Coming soon…

RT AT MT NTFQ

ControlConversion

trackingMobile

OperatorDevice

Android

WEB only

WEB only

OK OKWEB only

WEB only OK OK

iPhone No No OK OK No WEB only NoiPhone/iPad/

iPod

RT…Re-TargetingAT…Audience TargetingMT…Media Category TargetingNT…Non Targeting(Reach)FQ…Frequency

* Because we need cookie for targeting, we can not target based on iPhone platform.* Because we need cookie for conversion tracking, we can track CPI only in case of browser.

We will bring full function(RT, AT) from March 2014!!

Please contact Ms. Anh Thu anhthu.nguyen@microad.vn for more info