Media & Startups (Found.ation, 05.ΙΙ.2014)

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When should a startup talk to the press? Who should pick up the phone first? What is really important to say to the public? And what should a startup definitely avoid to do? Some best practices...

Transcript of Media & Startups (Found.ation, 05.ΙΙ.2014)

  • 1. Startups & MediaAchilles Hekimoglou @hekimoglou

2. Rule #1 3. Rule #1 4. Rule #1 , , momentum 5. Rule #2 6. Rule #2 7. Rule #2 ; 8. ... 9. ( ) , 10. ;Rule #3 11. ;55Rule #3 12. , . 13. 14. ( ) ( site 15. 16. excel press release 17. .... budget PR agency 18. Rule #4 19. Rule #4No Comic Sans 20. rial 21. Press Release ( ) , (, , email) (MEMO) 22. More tips 23. More tips on line 24. More tips 25. More tips startup 26. Samsung Nanoradio 27. More tips , logo , , 28. More tips 17.00, . , , 29. More tips , , 11.00 13.00 , 30. Rule #5 31. Rule #5 talking; 32. media /, 33. / , follow-up . to the point , 34. / . . , . , . , , 35. , . 1,5 , 36. , , 37. Rule #6 38. Rule #6 39. Use the Force mail 40. Use the Force , , , 41. 42. Rule #7 43. Rule #7No Comic Sans 44. hekimoglou@gmail.com @hekimoglou