The Problem

Our Solution

Our Innovation

• Check in AND out

• All enabled devices

• Point collect - redeem system

• Social interaction

Procedure

Procedure

Point System

• By default: Users get 1 point for 5minutes in each visit if they use our application and the venue’s wifi

• Venues can:

• Run custom offer campaigns

• Redeem THEIR points

• Redeem OTHER venue points

Benefit for our customers

• New and more loyal customers

• Get campaigns’ feedback through analytics

• Free advertisement

• Target specific audience at certain times

Benefit for our users

• Find offers

• Track the best places around them

• Watch where their friends are enjoying themselves

Competition

Foursquare MeGusta

GPS Wi-Fi (+GPS)

In-venue specials Offers through points in many venues

(Ghost) Check-in More accurate check-in + take out Points

Badges In-App targeted advertisement

Business model

• Users:

• Free for users

• Free venue registration

• Customers

• Free business standard

• 2.99€/month Lite

• 49.99€/month Premium

• 3.99€ CPM for custom advertisement campaigns

Schedule

15/01/12

01/02/12

01/06/12

31/08/12

1/9/12

Find Fund Start full-time Beta version Testing Full release

Development

Marketing

• Social media

• Info website and blog: appmegusta.weebly.com

• Twitter: @MeGustaApp

• Fan page in Facebook: facebook.com/App.MeGusta

• Pre-launch site and post-launch

• getsatisfaction.com feedback

• Approach tech blogs

• Approach big venue companies

• Facebook Advertising

Market size

• Potential users: 375 Millions

• Potential customers: 1,5 Millions

met

alas

tor@

gmai

l.co

m

th

iko

no

m@

gmai

l.co

m

Sales forecast

Customers Income

Average case 2012 2013 2014

Venues 2,000 15,000 70,000

Lite 70 1000 5,500

Premium 10 200 1000

Advertisers 5 50 100

0

1000

2000

3000

4000

5000

6000

7000

2012 2013 2014

Advertisers

Premium

Lite

Average case 2012 2013 2014

Lite 500 € 32,000 € 140,000 €

Premium 700 € 45,000 € 250,000 €

Advertisement 100 € 40,000 € 100,000 €

Total 1,300 € 117,000 € 490,000 €

0 €

100,000 €

200,000 €

300,000 €

400,000 €

500,000 €

600,000 €

2012 2013 2014

Advertisement

Premium

Lite

Viability

2012 2013 2014

Total costs 71,070 € 134,570 € 196,957 €

Total income 1,300 € 117,000 € 490,000 €

0 €

100,000 €

200,000 €

300,000 €

400,000 €

500,000 €

600,000 €

2012 2013 2014

Total costs

Total income

Team

• George Hatzinotas – CEO

• Theodoros Ikonomou – CTO

• Dimitris Skopelitis – Business plan support

• Vasso Ganotopoulou – Business plan support

Board of advisors

• George Gatos – Βusiness developer

• Dimitris Dimitriadis – Marketing consultant

• Nick Papanotas – Developing consultant

• MOKE University of Thessaly

Demonstration

metalastor@gmail.com