Manual CU logo - Faculty of Arts, Chulalongkorn University · Logo 1 ’ (B/W) C0 M60 Y20 K25 Logo...
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§Ÿà¡◊Õ°“√„™âμ√“ —≠≈—°…≥å ∫√‘…—∑ 惰…“ ‡√’¬≈‡Õ ‡μ∑ ®”°—¥ (¡À“™π) PREUKSA REAL ESTATE PUBLIC COMPANY LIMITED
Transcript of Manual CU logo - Faculty of Arts, Chulalongkorn University · Logo 1 ’ (B/W) C0 M60 Y20 K25 Logo...
§Ÿà¡◊Õ°“√„™âμ√“ —≠≈—°…≥å
∫√‘…—∑ 惰…“ ‡√’¬≈‡Õ ‡μ∑ ®”°—¥ (¡À“™π) PREUKSA REAL ESTATE PUBLIC COMPANY LIMITED
CORPORATE LOGO
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μ√“ —≠≈—°…≥剥â∂Ÿ°ÕÕ°·∫∫≈ß„π Grid System μ“¡
≈—°…≥–¢ÕßÀ≈—°°“√„π°“√ÕÕ°·∫∫μ√“ —≠≈—°…≥å ‡æ◊ËÕ°“√𔉪
„™âß“π∑’Ë∂Ÿ°μâÕß ‚¥¬‰¥âÕÕ°·∫∫μ“¡ —¥ à«π∑’Ë· ¥ß¥—ß¿“æ
Thai Version
English Version
LOGO SYSTEM
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μ√“ —≠≈—°…≥剥â∂Ÿ°ÕÕ°·∫∫≈ß„π Grid System μ“¡
≈—°…≥–¢ÕßÀ≈—°°“√„π°“√ÕÕ°·∫∫μ√“ —≠≈—°…≥å ‡æ◊ËÕ°“√𔉪
„™âß“π∑’Ë∂Ÿ°μâÕß ‚¥¬‰¥âÕÕ°·∫∫μ“¡ —¥ à«π∑’Ë· ¥ß¥—ß¿“æ
X = 1 ™àÕß Grid
X
X
X
X X
X
X
X
X = 1 ™àÕß Grid
X
X
X X
X
X
X X
PROTECTION AREA
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°“√„™â —≠≈—°…≥å∑’Ë∂Ÿ°μâÕß„πß“π ‘Ëßæ‘¡æå ·≈–„π ◊ËÕμà“ßÊ
®–μâÕß„™âμ“¡ —¥ à«π∑’Ë· ¥ß¥—ß¿“æ ∑—Èßπ’ȇæ◊ËÕ„Àâμ√“ —≠≈—°…≥å¡’
§«“¡‚¥¥‡¥àπ„π°“√„™âß“π∑ÿ°§√—Èß ®÷ß°”Àπ¥„Àâ∫√‘‡«≥‚¥¬√Õ∫
¢Õßμ√“ —≠≈—°…≥å μâÕ߇«âπ«à“߉¡à„Àâ¡’ ‘Ëß„¥‡¢â“¡“√∫°«π
·≈–‰¡àÕπÿ≠“μ„Àâ¡’°“√ª√—∫‡ª≈’ˬπ¢π“¥√–¬–Àà“ß·≈– —¥ à«π¢Õß
Õߧåª√–°Õ∫μ√“ —≠≈—°…≥å
¢π“¥¢Õß —≠≈—°…≥å∑’ˇ≈Á°∑’Ë ÿ¥ ∑’Ë “¡“√∂𔉪„™â‰¥â§◊Õ
μâÕß¡’§«“¡ Ÿß‰¡àμË”°«à“ 10 ¡¡. «—¥μ“¡·∫∫∑’Ë°”Àπ¥
10 mm.
10 mm.
2X = √–¬–Àà“ß∑’Ë°”Àπ¥
2X2X
2X2X
2X
2X
2X
2X
2X = √–¬–Àà“ß∑’Ë°”Àπ¥
2X2X
2X2X
2X
2X
2X
2X
X = 1 ™àÕß Grid
CORPORATE COLOR
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°“√°”Àπ¥§à“ ’ ‰¥â°”Àπ¥‡æ◊ËÕ„Àâμ√“ —≠≈—°…≥å “¡“√∂
𔉪„™â‰¥âÕ¬à“ß∂Ÿ°μâÕß∑—Èß„πß“π ‘Ëßæ‘¡æå ·≈– ”À√—∫„πß“πÕ◊ËπÊ
„π°“√π”μ√“ —≠≈—°…≥剪„™âπ—Èπ ®–μâÕß„™â§à“ ’μ“¡∑’Ë°”À𥉫â
‡∑à“π—Èπ ‰¡àÕπÿ≠“μ„Àâª√—∫‡ª≈’Ë¬π ’ ‚¥¬§à“ ’¢Õßμ√“ —≠≈—°…≥å
‰¥â„™â ’∑’Ë°”Àπ¥ ¥—ßπ’È
’‡≈◊Õ¥À¡Ÿ
C 50 M 90 Y 60 K 30
’™¡æŸ C 10 M 70 Y 20 K 15
’‡∑“ C 0 M 0 Y 0 K 50
C50 M90 Y60 K30
C10 M70 Y20 K15
C0 M0 Y0 K50
1
2
3
1
2
3
1
2
3
COLOR GUIDE
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C50 M90 Y60 K30
C10 M70 Y20 K15
C0 M0 Y0 K50
Logo 4 ’ (F/C)
C0 M60 Y20 K25
C0 M0 Y0 K50
Logo 1 ’ (B/W)
C0 M60 Y20 K25
Logo 1 ’ (1 color)
50 %
100 %
100 %
100 %
100 %
100 %
100 %
100 %
100 %100 %
100 %
100 %100 %
50 %
100 %100 %
CORRECT USE
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°“√„™âß“π∑’Ë∂Ÿ°μâÕß„πß“π∑’Ë „™âæ◊Èπ¢“«
°“√„™âß“π∑’Ë∂Ÿ°μâÕß„πß“π∑’Ë „™âæ◊Èπ¥”
°”Àπ¥„Àâμ√“ —≠≈—°…≥åÕ¬Ÿà∫πæ◊Èπ¢“«‡«âπ√–¬–‚¥¬√Õ∫
μ“¡∑’Ë°”Àπ¥ = 2X ∂â“μâÕßÕ¬Ÿà∫πæ◊Èπ ’¥”
μ—«μ√“ —≠≈—°…≥å ®–„™â ’¢“«·∑π
°“√„™âß“π∑’Ë∂Ÿ°μâÕ߇¡◊ËÕμâÕß„™â‚≈‚°â«“ß∫π√Ÿª¿“æ
„ à°√Õ∫¢“«‡«âπ√–¬–‚¥¬√Õ∫μ“¡∑’Ë°”Àπ¥ = 2X
°“√„™âß“π∑’Ë∂Ÿ°μâÕ߇¡◊ËÕμâÕß„™â‚≈‚°â«“ß∫πæ◊Èπ ’
„ à°√Õ∫¢“«‡«âπ√–¬–‚¥¬√Õ∫μ“¡∑’Ë°”Àπ¥ = 2X
Full Color Use ‡æ◊ËÕ§«“¡‚¥¥‡¥àπ„π°“√„™âß“π·≈–°“√¡Õ߇ÀÁπ∑ÿ°§√—Èß ®÷߉¥â
°”Àπ¥°“√«“ß≈—°…≥–μ”·ÀπàߢÕßμ√“ —≠≈—°…≥å ¥—ßπ’È
CORRECT USE
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°“√„™âß“π∑’Ë∂Ÿ°μâÕß„π°“√„™âß“π∑’ˇªìπ ¢“«-¥”
°“√„™âß“π∑’Ë∂Ÿ°μâÕß„π°“√„™âß“π 1 ’
Single Color Use
Àâ“¡ª√—∫
·π«‡Õ’¬ß
Àâ“¡‡ª≈’ˬπ ’
Àâ“¡≈¥ °√’π
Àâ“¡‡ª≈’ˬπ
·∫∫μ—«Àπ—ß ◊Õ
°“√„™âμ√“ —≠≈—°…≥å∑’Ë∂Ÿ°μâÕß„πß“π ‘Ëßæ‘¡æå ·≈–ß“πÕ◊Ëπ Ê
‡æ◊ËÕ„Àâμ√“ —≠≈—°…≥å ¡’√Ÿª·∫∫∑’Ë ‰¡àº‘¥‡æ’Ȭπ
·≈–∂Ÿ°μâÕß„π°“√
„™âß“π„π·μà≈–§√—Èß ®÷߉¡àÕπÿ≠“μ„Àâª√—∫‡ª≈’Ë¬π ’ μ—«Àπ—ß ◊Õ ¢π“¥
·≈– —¥ à«π¢ÕßÕߧåª√–°Õ∫μ√“ —≠≈—°…≥å ·≈–Àâ“¡∑”°“√‡ª≈’ˬπ
·ª≈ßÀ√◊Õ¥—¥·ª≈ß√Ÿª·∫∫„π à«πμà“ßÊ ¢Õßμ√“ —≠≈—°…≥å
(Logo ¿“…“Õ—ß°ƒ…„™â≈—°…≥–‡¥’¬«°—π°—∫¿“…“‰∑¬)
UNACCEPTABLE USE
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Àâ“¡¬◊¥
Àâ“¡À¥
Àâ“¡«“ß
Õ¬Ÿà∫πæ◊Èπ ’
Àâ“¡«“ß
Õ¬Ÿà∫π¿“æ
°“√„™âμ√“ —≠≈—°…≥å∑’Ë∂Ÿ°μâÕß„πß“π ‘Ëßæ‘¡æå ·≈–ß“πÕ◊Ëπ Ê
‡æ◊ËÕ„Àâμ√“ —≠≈—°…≥å ¡’√Ÿª·∫∫∑’Ë ‰¡àº‘¥‡æ’Ȭπ
·≈–∂Ÿ°μâÕß„π°“√
„™âß“π„π·μà≈–§√—Èß ®÷߉¡àÕπÿ≠“μ„Àâª√—∫‡ª≈’Ë¬π ’ μ—«Àπ—ß ◊Õ ¢π“¥
·≈– —¥ à«π¢ÕßÕߧåª√–°Õ∫μ√“ —≠≈—°…≥å ·≈–Àâ“¡∑”°“√‡ª≈’ˬπ
·ª≈ßÀ√◊Õ¥—¥·ª≈ß√Ÿª·∫∫„π à«πμà“ßÊ ¢Õßμ√“ —≠≈—°…≥å
UNACCEPTABLE USE
10
TYPOGRAPHY
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Thai Version
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
° ¢ § ¶ ß ® © ™ ´ ¨ ≠ Æ Ø ∞ ± ≤ ≥ ¥ μ ∂ ∑ ∏ π ∫ ª º Ω æ ø ¿ ¡ ¬ √ ≈ « » … À Ã Õ Œ Ò Ú Û Ù ı ˆ ˜ ¯ ˘ o
PSL-Display Bold
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0
° ¢ § ¶ ß ® © ™ ´ ¨ ≠ Æ Ø ∞
± ≤ ≥ ¥ μ ∂ ∑ ∏ π ∫ ª º Ω æ
ø ¿ ¡ ¬ √ ≈ « » … À Ã Õ Œ
Ò Ú Û Ù ı ˆ ˜ ¯ ˘ o
PSL-Display Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
° ¢ § ¶ ß ® © ™ ´ ¨ ≠ Æ Ø ∞ ± ≤ ≥ ¥ μ ∂ ∑ ∏ π ∫ ª º Ω æ ø ¿ ¡ ¬ √ ≈ « » … À Ã Õ Œ Ò Ú Û Ù ı ˆ ˜ ¯ ˘ o
PSL-Display Bold Italic
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0
° ¢ § ¶ ß ® © ™ ´ ¨ ≠ Æ Ø ∞ ± ≤ ≥ ¥ μ ∂ ∑ ∏ π ∫ ª º Ω æ ø ¿ ¡ ¬ √ ≈ « » … À Ã Õ Œ Ò Ú Û Ù ı ˆ ˜ ¯ ˘ o
PSL-Display Italic
English Version
TYPOGRAPHY SIZE
12
20 Point
18 Point
16 Point
14 Point
12 Point
11 Point
10 Point
9 Point
24 Point
28 Point
30 Point
32 Point
36 Point
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬
Chulalongkorn University
Chulalongkorn University
Chulalongkorn University
Chulalongkorn University
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬ Chulalongkorn University
Chulalongkorn University
Chulalongkorn University
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬ Chulalongkorn University
Chulalongkorn University
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬ Chulalongkorn University
Chulalongkorn University
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬ Chulalongkorn University
®ÿÓ≈ß°√≥å¡À“«‘∑¬“≈—¬ Chulalongkorn University
(PSL-Display Regular)
