kennangaaaaaaaaaaaaa

Click here to load reader

Embed Size (px)

Transcript of kennangaaaaaaaaaaaaa

Διαφάνεια 1

PANTEION UNIVERSITYOF SOCIAL AND POLITICAL STUDIES

Faculty of International Studies, Communication and Culture

Dept of Communication, Media & Culture

Subject: Ad & Pr Lab

Instructor: Birba Diana

Professor: Betty Tsakarestou

Project: Arcturos

Students: Aspiotis Konstantinos @Kwnstadinos3 (kwnstadinos Aspiwths)

Douros Alexis @Alexhs94 (Alexis Douros)

Mordou Ilianna @ilianna_m (ilianna)

Sfyri Niovi @niovesfy (Niove S. Sfyri)

Tsano Tzensila @TTsano ( Tzesi_t )

Contents

The Data

“Our Idea” pt1 (social media)

Social media Posts

Video

“Our Idea” pt2 (social media-event connection)

“Our Idea” pt3 (the event)

The Data

Our Goal

Bear adoption raising

Raise awareness for the sanctuary

Increase the number of visitors

Fund raising enhancement

Target Groups

Social Media Followers (Facebook, Instagram, Twitter)

Real Life Audience

(Event Attendants)

The Challenges

Greece on environmental issues

Economic Crisis

Low awareness

“Our Idea” pt1 (social media)

“Our Idea” pt1 (social media posts)

“Our Idea” pt1 (social media video)

“Our Idea” pt2 (social media-event connection)

“Our Idea” pt3 (the event)

Place: Sydagma & Aristotelous square

Time: 17 April

Theme: Bear and forest

Content: Games for children & Adults, Photo Galleries, Counters selling Arktouros products, Information Benches

Crew: Volunteers

Cost: Very Low

Thank you for your attention!