PANTEION UNIVERSITYOF SOCIAL AND POLITICAL STUDIES

• Faculty of International Studies, Communication and Culture• Dept of Communication, Media & Culture• Subject: Ad & Pr Lab • Instructor: Birba Diana• Professor: Betty Tsakarestou• Project: Arcturos• Students: Aspiotis Konstantinos @Kwnstadinos3 (kwnstadinos Aspiwths)

Douros Alexis @Alexhs94 (Alexis Douros) Mordou Ilianna @ilianna_m (ilianna) Sfyri Niovi @niovesfy (Niove S. Sfyri) Tsano Tzensila @TTsano ( Tzesi_t )

Contents

• The Data• “Our Idea” pt1 (social media)

→Social media Posts→Video

• “Our Idea” pt2 (social media-event connection)• “Our Idea” pt3 (the event)

The DataOur Goal • Bear adoption

raising• Raise awareness for

the sanctuary • Increase the

number of visitors• Fund raising

enhancement

Target Groups• Social Media

Followers (Facebook,

Instagram, Twitter)• Real Life Audience (Event Attendants)

The Challenges• Greece on

environmental issues

• Economic Crisis• Low awareness

“Our Idea” pt1 (social media)

“Our Idea” pt1 (social media posts)

“Our Idea” pt1 (social media video)

“Our Idea” pt2 (social media-event connection)

“Our Idea” pt3 (the event)

Place: Sydagma & Aristotelous squareTime: 17 AprilTheme: Bear and forestContent: Games for children & Adults, Photo

Galleries, Counters selling Arktouros products, Information Benches

Crew: Volunteers Cost: Very Low

Thank you for your attention!