IWTO Congress, Sydney, 6th April · PDF file z zegna techmerino in the woolmark campaign with...

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Transcript of IWTO Congress, Sydney, 6th April · PDF file z zegna techmerino in the woolmark campaign with...

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    IWTO Congress, Sydney, 6th April 2016

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    1920s – THE BEST FIBRES

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    1930s – THE BEST FIBRES

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    1950s – THE BEST FIBRES

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    EXCELLENCE

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    EXCELLENCE

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    EXCELLENCE

    Mr L. W. Crawford and wife, winners of the 1964 edition

    ERMENEGILDO ZEGNA PERPETUAL TROPHY For the Best Fleece < 17.5μ

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    EXCELLENCE

    The Ermenegildo Zegna Vellus Aureum Trophy, designed by the Swiss artist Not Vital

    ERMENEGILDO ZEGNA VELLUS AUREUM TROPHY For the Best Fleece < 13.9μ

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    Aldo Zegna signs with I.W.S. the first Woolmark license in the World

    1964 – SUPPORTING WOOL

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    SUPPORTING WOOL

    1969

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    1985 – HIGH PERFORMANCE

    Innovation

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    INNOVATION

    2002

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    Elements: superfine Merino wool + micro-fibers = water resistance

    INNOVATION

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    Giovanni Soldini’s Maserati Transpac crew in Z Zegna Techmerino

    2013 – WOOL IN MOVEMENT

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    Z Zegna Techmerino in the Woolmark campaign with Del Piero

    2014 – SUPPORTING WOOL

    TECHMERINO

    Z ZEGNA

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    CONCLUSIONS

    CAMPAIGN FOR WOOL

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    CONCLUSIONS

    WOOL IS NOT TREATED AS A COMMODITY…

    IS TREATED AS A PRECIOUS FIBRE

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    CONCLUSIONS

    WOOL HAS OF COURSE SOME UNIQUE QUALITIES (“WARM IN WINTER, COOL IN SUMMER…”), BUT IS ALSO

    SEXY…

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    CONCLUSIONS

    YOUNG…

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    CONCLUSIONS

    WOOL HAS TO CONTINUE SPEAKING TO CUSTOMERS

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    CONCLUSIONS

    TO SPEAK TO AND THROUGH THE NEW GENARATIONS

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    CONCLUSIONS

    > Absolute interdependence between wool growers and animals > Good animal husbandry practices have constantly improved > IWTO is the right stage to clearly and loudly say the above to the entire value chain

    WOOL SHOULD BE PROMOTED, NOT DEMONISED

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    CONCLUSIONS

    4) National Wool Declaration

    “NWD does not cut freedom, pushes for the maximum transparency”

    NATIONAL WOOL DECLARATION

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    IWTO Congress, Sydney, 6th April 2016