Insights are subjective
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in·sight visió insig pananaw kuvan einblick διορατικότητα 洞察力 понимание увид insikt by Apo Bordin [email protected] @Apopotamus
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Quick presentation about "insights" for my Ad Research class.
Transcript of Insights are subjective
in·sight
visió
insig
pananaw
kuvan
einblick
διορατικότητα
洞察力
пониманиеувид
insikt
by Apo [email protected]@Apopotamus
defin·itions
Sight with the eyes of the mind.
An insight states a TRUTH that alters how you see the world.
An INSTANCE of apprehending the true nature of a thingfaculty of seeing into inner character or underlying truth.
An understanding of the motivational forces BEHIND one's actions, thoughts, or behavior.
Power of acute OBSERVATION and deduction.
The capacity to gain an ACCURATE and deep INTUITIVE understanding of a person or thing.
It explains WHY we do what we do.
innsihht
my defin·ition
It’s the negative space.“Those things that we see every time but that we don’t notice.” [C.M.]
Young girl - Old woman:Looking at the same thing and seeing two different perspectives.
in·practiceBlack earphone; black earphone; black earphone; white earphone [!]You wouldn’t know what kind of mp3 player other people have;But you know hers is an iPod.
in·practiceRealizing that people are more willing to share secrets with unknownthan with people they know and care.
in·practiceDecember 2004 Most influential artwork of the 20th century.February 2008 Invention of Conceptual Art.
“Art [insight] is everywhere.”
Looking at an usual object from a different angle or perspectiveand seeing the insight right there.
≠·
is NOT
Research [it is a tool for the discovery] Discovery >> Insight
The Big Idea
in·sight vs. big idea
Sony Bravia Big Idea
in·sight vs. big idea
Honda Accord Big Idea
in·sight vs. big idea
Ikea Unboring Big Idea
in· vs. idea
Fonzies Chips Insight
“If you don’t lick your fingers, you’ll halve the pleasure”
Everybody licks their fingers after eating chipsBut how many times do you notice that?
fin·ding
It’s intuitive, a gut feeling.
Ponder more than think
Keep connecting things you don’t usually connect
Stay away from routines
Be open-minded
Be curious
“Stay hungry. Stay foolish.” -Steve Jobs
“Walk in stupid.” -Dan Wieden
fin·ding
Sight with the eyes of the mind.
innsihht
"Beauty in things exists in the mind which contemplates them.” -Hume
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