Impact of EO on Innovation and Entrepeneurship @ESA · 2020-07-16 · ESA UNCLASSIFIED - For...

ESA UNCLASSIFIED - For Official Use

Impact of EO on Innovation and Entrepeneurship @ESA

Amanda Regan

Head of Invest Office – Φ-Lab

InCubed Programme Manager

ESRIN, 1-3 July 2019

| Slide 2ESA UNCLASSIFIED - For Official Use

The evolution of ‘Space’

Space 1.0

Astronomy

Space 2.0 Space 3.0

Int. CooperationSpace Race

Since millennia Since 1958 Since Fall of the Wall

Space 4.0Space for Society

Now


A Perfect Storm in EO

COPERNICUS

• Long term systematic data

• Free and open data access

• Core services

• Ecosystem model

ECOSYSTEM APPROACH

• Data integration

• Data synergies

• Interoperability

PSYCHOLOGY

• Internet

• Connected thinking

• Distributed vs centralised

• Trust in crowds

ICT DEVELOPMENTS

• Internet & IT centric value chains

• Big data management

• Cloud computing

• Internet of Things (IoT)

• 5G

DATA ACCESS

• Open and free

• Open science

Constellationsmultipoint

measurement

New Commercial

PlayersDriving new landscape

DATA ANALYTICS

• Deep learning / AI

• Capture dynamic changes

• Dynamic Earth system

ACCESS TO SPACE

• Reduced barriers to entry

• More commercial players

TECHNOLOGY IMPROVEMENT

• Improved performance /m3

• Computing performance

• Improved & alternative downlink

• Integration / Miniaturization

Investment e.g.Venture capitalCrowd sourcingLottery funding

Spin in approaches

Minimum Viable Product

EXAMPLES OF

ENABLING TRENDS

FOR EO


A Perfect Storm in EO

EXAMPLES OF

ENABLING TRENDS

FOR EO

COPERNICUS

• Long term systematic data

• Free and open data access

• Core services

• Ecosystem model

ECOSYSTEM APPROACH

• Data integration

• Data synergies

• Interoperability

PSYCHOLOGY

• Internet

• Connected thinking

• Distributed vs centralised

• Trust in crowds

ICT DEVELOPMENTS

• Internet & IT centric value chains

• Big data management

• Cloud computing

• Internet of Things (IoT)

• 5G

DATA ACCESS

• Open and free

• Open science

Constellationsmultipoint

measurement

New Commercial

PlayersDriving new landscape

DATA ANALYTICS

• Deep learning / AI

• Capture dynamic changes

• Dynamic Earth system

ACCESS TO SPACE

• Reduced barriers to entry

• More commercial players

TECHNOLOGY IMPROVEMENT

• Improved performance /m3

• Computing performance

• Improved & alternative downlink

• Integration / Miniaturization

Investment e.g.Venture capitalCrowd sourcingLottery funding

Spin in approaches

Minimum Viable Product

EIB Report: The future of the European space sector: How to leverage Europe’s technological leadership and boost investments for space ventures https://www.eib.org/attachments/thematic/future_of_european_space_sector_en.pdf

“… Out of the three key market domains (satellite communications, satellite navigation & Earth observation), Earth observation is currently experiencing the biggest change in its business models as the ever-improving capabilities and the miniaturisation of sensors, satellites and computers allow the convergence of the commercial with the civilian and military domains.

…’Earth observation (EO) was the biggest user of manufacturing and launch services in 2017; EO missions = 49 % of all spacecraft launched…’

https://www.eib.org/attachments/thematic/future_of_european_space_sector_en.pdf

A view from Euroconsult: - Satellite based EO: Market Prospects to 2027

The EO commercial EO) data market -> $2.4 billion by 2027

The EO market value-added services (VAS) -> $5.7 billion by 2027

New VAS service areas e.g. high-frequency change detection -> constellations -> $9 billion


Investing in Industrial Innovation

AIM: To support Economic operators in Space 4.0Co-funded end to end approach (entire value chain - up and downstream)

Improving competitiveness of Economic Operators in participating member states:large enterprises, SMEs, start-ups, etc

Supporting economic operators in the global market components, missions operation- building EO missions, s including ground segment technology and the EO data access market.

Encouraging high-risk/high potential developmentsand mitigating the technical and financial risks.

Facilitating innovative & sustainable technologies & service provision by Economic Operators including non-space entities with limited experience in the space sector.

1

3

2

4

Improving long term competitiveness of industry along with classic ESA user segment: EO science, Copernicus, Meteo. with EUMETSAT and national programmes, etc


InCubed: Kicked off Activities (up & downstream)

• Data hub for agrofood sector• Using AI and machine learning• Prime: Geoville• MS: Austria + Netherlands • Created a company: GEO4A• Customers in consortium• Customers : Agrofood sector

• Hyperscout-2 • Hyperspectral imager• VNIR + TIR• AI chip on board• Flying on FSScat• Prime: Cosine• MS: The Netherlands

• Prime: KSAT• MS: Norway• Customers: Vessel monitoring

(institutional & commercial)

• Integrated Object-based Signal Generators for Change Detection in EO-data’ (SiG4EO)

• Prime: NEO• Customers: geo-registration

market: buildings, infrastructure, asset monitoring, agriculture

• MicroSAR integrated ground segment for end-to- end operations & handling of data for the MicroSAR mission


InCubed: Contract Signed (up & downstream)

• Qualification of nano and micro thrusters for small sats

• ECSS verification & validation • Prime: Enpulsion• Customers: small sat platforms

• Cargo monitoring & portanalysis

• Potentially disruptive analytics &real-time info -> portside vesselvaluation & risk exposure usingEO, GNSS, AI & big data.

• Prime: Skytek• MS: IE• Customers: marine insurance /

reinsurance, etc

• Global levee monitoring service• Insights & trends combining EO,

in-situ and meteorological data• Prime: Miramap

• Water availability monitor for crops• Information service for crop

cultivation• Prime: Nelen & Schuurmans• Customers: agricultural market


Investing in Industrial Innovation

Commercial space is:

• Much faster e.g. smaller satellites, minimum viable product approach, fast iteration / evolution

• Profit driven

• Competitive

To support European commercial space InCubed must:

• Support EO operators adapt to the new hyper-competitive landscape internationally

• Access de-risking finance quickly (alternative to high-risk venture capital – often USA based)

• Promote commercial practices within EO e.g. pitching a clear punchy business case

Which means InCubed must:

• Be much faster -> InCubed+ (time to contract ~8 weeks of ESA time)

• Innovative and commercially focused -> value chain / identified potential customers +

• Attract big, medium, small companies, credible start-ups and entrepreneurs


Entrepreneurship

“An entrepreneur is someone who jumps off a cliff and builds a plane on the way down.”

Reid Hoffman – LinkedIn co-founder

Design, launch and run a business

Searching for improvement & changeTaking action and responding to itExploiting it as an opportunity

BY

Photo credit Unsplash / Lane Smith


Searching for changeResponding to itExploit it as an opportunity

Innovation

“Innovation is an elegant jump-shift, with a positive impact, that is obvious in retrospect, and has exponential adoption.”MedStar Institute of Innovation

Convert a new method, product, idea

INTO Wealth - financial, societal, etc

The profitable implementation

IdeasOF

Photo credit Unsplash / Sean Patrick Murphy


Innovative Entrepreneurship

“Entrepreneurs are the agents of innovation and creative destruction.”

Joseph Schumpeter – Austrian Finance Minister, Harvard University Professor

Characterized

Problem solvingRisk-takingChange makingPurpose-followingInnovative-thinking

BY

Photo credit Unsplash / Kristopher Roller


“When the winds of change blow,

Some people build walls

And others build wind mills”

- Chinese Proverb

Innovative Entrepreneurship

Photo credit Unsplash / Kristopher Roller


Innovative Entrepreneurship in EO

Using EO data streams to

Deliver the right thing

At the right time

In the right way

To the right people

-> Integrated value chainsPhoto credit Unsplash / Kristopher Roller


Innovative and Entrepreneurship

Examples of what ESA-EO is doing to

help commercial EO foster innovation

ΦLAB“Accelerate adoption of disruptive technologies to extend Europe’s leadership in EO”

Φ Interact Innovate

35 M€ co-funding programme for EO most innovative projects

More than 47 companies/universities involved

the EO commercial marketANALYSE Help companies by their innovative activitiesCO-FUNDING

RaiseAWARENESS Capture & leverage industrial and needsAMBITIONS

InformInspire

AI, data analytics, ecosystems, etc

Machine Learning in Space

Hyperspectral

Sensor

Hybrid

Computing

Federated

System

GPU 6U

re-configurable VNIR, TIRSwath 300kmGSD 75m/240m

Inference at

the edge

6U Tandem missionGNSS ReflectometerL-band radiometerMulti-spectral (Optical,IR)Radio/Optical link—> Soil Moisture—> Ice extent/thickness

MovidiusMyriad-2 (1W)

Visual Processing Unit (VPU)

pre-trained Machine Learning

algorithms for Inference

Cloud Detection+ More …

FSSCat / Phi-Sat-1 - First of a possible series


Raising AwarenessStudy: European Space Policy Institute

A survey was distributed to > organisations across Europe with the aim to get more info & feedback for InCubed

500

65%

High proportion of co-funding available

61%

Rapid response and time-to-contract

30%

Limited administrative burden

25%

Networking support for customer acquisition

Key drivers of interest for a co-funding programme

0 – Not interested at all Very interested - 5

Average score: 4.5

INTEREST


Industrial Ambitions & Needs

Total activity value

More than 10 M€

Between 5-10 M€

Between 1-5 M€

Less than 1 M€

Received European innovative activity ideas from industry

to better future InCubed

Talking with national delegations

SHAPE135 M€

92

Project innovation

Global innovation

European innovation

National innovation

No innovation

Project duration

> 2 years

1 to 2 years

6 months to 1 year

> 6 months

Unavailable

Study: European Space Policy Institute


Track & analyse the EO Commercial Marketw/ London Economics

growth of the NewSpace EO industry and the emergence of new entrants across the value chain at national level.

with member states to understand national commercial EO landscape

EO business cases on a national level

22 member states

Size & growth ofnational economies

Potential activities from companies

Individual business cases

TRAC

K

INTERAC

T

DEVELO

P


Innovative Entrepreneurship in SpaceNewSpace/Space 4.0 fundamentals

Becoming

Since ~ 2012, we started to see a shift -> NewSpace/Space 4.0 era.

Space is More accessibleCheaperSmarter SmallerFasterMore connectedMore integratedMore …


More Satellites, More Data


0

10

20

30

40

50

60

70

80

90

100

More Eyes in the Sky

Entrepreneurial Space Age

StartSentinelEra 2014

EO Satellite Launches Worldwide> 50 kg, excl. meteo

Source: Euroconsult Database, 2017

Now

220between

2007 - 2018

562between2018 - 2022


What are we going to do with all this data?


DATA

INFORMATION

KNOWLEDGE

WISDOM

Knowledge which inspires action


DATA

INFORMATION

KNOWLEDGE

WISDOM


INFORMATION

KNOWLEDGE

WISDOMDATA: A tomato is red and its round

INFO: You know what a tomato is

KNOWLEDGE: You know that a tomato is a fruit

WISDOM: You should never put a tomato into a fruit salad

This is knowledge you can actually use -> Take Action!


Do you get wisdom from EO satellites?


Agricultural monitoring near Villafranca in northern Spain

Copernicus Sentinel-2 (part of an ecosystem)


Agricultural monitoring near Villafranca in northern Spain

Copernicus Sentinel-2 Example (Data-Info-Know-Wisdom)

DATA: Image of the field.

INFO: Knowing when the image was taken -> Growing cycle.

KNOWLEDGE: Applying scientific algorithms to understand variables e.g. water stress, soil moisture or nutrient levels in the soil

WISDOM: Knowing when and how much nutrient and fertilizers to maximize crop yields – this is knowledge you can use


• Copernicus is an long term, systematic architecture -> Ecosystem to measure the Earth systeme.g. Complement spectrally rich Sentinels with fast

revisit constellations, higher spatial resolution, higher spectral resolution and additional capability

• More capacity is useless if it is not delivered at the right time in the right way to the right people

• Robust EO value chains -> last mile • Amateurisation of EO e.g.

• EO awareness -> Knowledge -> Action• Solving problems with EO solutions • User friendly (formats/interfaces)• Citizen science observatories• Common language

• New landscape enabling new paradigms

Build an EO Ecosystem to measure an ecosystem


InCubed newsletter coming soon:To subscribe send an email to:

[email protected]


Future EO/ Future entrepreneurship ?

Or InCubed + Space19+ ?

I thought about a “future slide” but what future do you want to talk about ?

Future EO in general or future ESA/Incubed ?

Do you want to merge it with the conclusion maybe ?

The best way to predict the future

is to create it

- Alan Kay

Photo credit Unsplash / Sean Patrick Murphy

Impact of EO on Innovation and Entrepeneurship @ESA · 2020-07-16 · ESA UNCLASSIFIED - For...

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