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4th international conference on typography and visual communicationnicosia, 15-16 & 17-19 june 2010lending graceto languagedepartment of design & multimedia | university of nicosia | cyprus4 , 15-16 & 17-19 2010 | | 4th international conference on typography and visual communicationdepartment of design & multimedia | university of nicosia | cyprus4th international conference on typography and visual communicationlending grace to language , 1, 1998 | . . . , James Mosley Porsons Greek types, , Gertraude Benhr Mainz Gutenberg Award, John Dreyfus 1996 Gutenberg Prize Acceptance remarks, Paul Sti : , , Jacques Andr Typography and the Internet: before the Web (part I), Helene Bialk o , , 1870 | , 2, 1998 | Michael Twyman e bold idea: the use of bold-looking types in the nine teenth cen tury, , - , Hermann Zapf Present day problems in alphabet design, , Stephan Fssel Gutenberg and the advent of printing in Western cul ture, Klimis Mastoridis he rst Greek typographic school | , 3, 1999 | , | , . , Jacques Andr Typography and the Internet: Web and typography (part II), 19 , [ -], Klimis Mastoridis Ephemeris and the rst steps of the Greek Press | B, 1, 1999 | Mary Dyson Typography through the eyes of a psychologist, , - 1881-1899, Leon Cruickshank, Brian Hughes An adaptive iconotextual approach to tex tural commu ni cation on the Internet, Gerard Unger 2000, Klimis Mastoridis e loneliness of greek typography; myth or reality?, B, 2, 1999 | - : YpI, O A : 8 . , , . , [ - ], , - 1998- 1999, [John Southward Composition of Greek], 1881-1899 ( ), [ ], | B, 3, 2000 | , , , Klimis Mastoridis A short note about the graphic arts archive of George Zioutos, [ ], Elisabeth Georgiadou Print culture, imagined community, and shifts in the lin guis tic arena in Western Europe | , 1, 2001 | James Mosley Typographic treasures at St Brides, : . 90, , 19 , [ ], - , Elisabeth Georgiadou Mechanical reproduction and the work of art, , , , 15-19 , d, | , 2, 2002 | Maria Nicholas A brief history of modern greek advertising, 1950-1999, : , Petra erne Oven Type design: the way to do it is craft, but the result is art. An interview with Jean-Franois Porchez, - , Internet, 1 , , 24-27 2001, - . , , 2002, . | , 1, 2003 | , , , (1942-44), , Fanzines, , Grard Mermoz, n typographic signication, , , Alan Marshall, e Lyon printing museum, , 1 , , , , -, , . PAP Typefoundry, type specimen, , H , ichail Semoglou, ATypI, e shape of language; Rome 2002 conference, Gerry Leonidas, ATypI, country delegates report 2002: Greece, , , , : 2003 | , 2, 2004-5 | Andrew Boag, Monotype , Michail Semoglou, An interview with Gerard Unger, , -, , , James Mosley, , , . KAV Typefoundry, typespecimen | E, 2005 | , : 2002- 2003, Anthony Cahalan, Fonts and fashion: typefaces as artefacts, , : , Jon Bath, Stanley Morison against the Bauhaus: why you cant set a book in sans serif, Hrant Papazian, Latinization: prevention and cure, Grard Mermoz, Instanbul diary, Marta Al-meida, From A to Z; First Valencia Typography Congress, Alessandro Segalini, Hemingway New Style; a font between literature and typography, Na-tasha Raissaki, Robert Granjon and his Greek types | , 2006 | . , Josh Oakley Reading the structuralist lm: New models of comprehension in typography, Alexandros Kouris Destination brand equity, 19 20 , , . , Irini Pitsaki Visual identity and changes management in the history of a Catalan pub-lisher, Costis Dalas Web communication and design practice: form, function and context | Z, 20078 | , Victor Margolin, - , Joyce S.R. Yee, cross-media typographic framework: teaching typographic skills in a convergent media, & , . - , & , , Kika Ioannou Kazamia, ethods and tools for sustainable design, , From verbal () to graphic (). A , - - , & , o 15 , , | H, 200910 | , H , Marianne Dedenroth Larsen, Typography and gender, Raquel Pelta, Spain, typography and the avantgarde, . M-, : , E , 1499, , , , -, , Spyros Zevelakis, Sol Sender on identity; Obama for president and social mediaa typographic forumsince 1998a typographic forumsince 1998Dear friends and colleagues,It is my pleasure to welcome you to our 4th International Conference on Typography & Visual Communication. ICTVC is part of a programme that has been on the cards since the end of the eighties, aiming to develop education and research in typography, as well as advance typographic practice.ICTVC is now established worldwide as a major event in the feld of typographic design and production, communication, and publishing. As a headline event characterised by the high level of organisation, the quality of presentations, workshops, and exhibitions, the Conference is a focal point for professionals in design and visual communication that attracts interest on an international scale.This time ICTVC is organized in collaboration with the Mass Media and Communication Institute (IMME), Cyprus, and AlterVision, Greece, and is supported by the Department of Typography & Graphic Communication at the University of Reading (UK), the Association Typographique Internationale (ATypI), the Institute of Paper, Printing & Publishing (IP3), UK, the Greek Graphic Designers Association (EGE), the Muse de limprimerie Lyon, France, and the Thessaloniki Design Museum. The conference is endorsed by the International Council of Graphic Design Associations (ICOGRADA).Once again, ICTVC will host top-level speakers, both professionals and academics, from the international scene. Their presence guarantees the high level and success of the event, and their contribution is expected to spark debate and refection on the developments in research, education, and practice in typography and visual communication. Parallel events will include workshops, round-table discussions, debates, exhibitions, competitions, promotion of new technologies and demonstrations by companies active in these felds.Throughout its duration the conference will enrich the cultural life of Nicosia, as well as Cyprus, by placing them at the centre of interest for the international typography and visual communication community.Dr Klimis Mastoridis, FIP3, MISTDGeneral Secretary, 4th ICTVC2 34th international conference on typography and visual communicationnicosia, 15-16 & 17-19 june 2010lending graceto languagedepartment of design & multimedia | university of nicosia | cyprus4 , 15-16 & 17-19 2010 | | , 1, 1998 | . . . , James Mosley Porsons Greek types, , Gertraude Benhr Mainz Gutenberg Award, John Dreyfus 1996 Gutenberg Prize Acceptance remarks, Paul Sti : , , Jacques Andr Typography and the Internet: before the Web (part I), Helene Bialk o , , 1870 | , 2, 1998 | Michael Twyman e bold idea: the use of bold-looking types in the nine teenth cen tury, , - , Hermann Zapf Present day problems in alphabet design, , Stephan Fssel Gutenberg and the advent of printing in Western cul ture, Klimis Mastoridis he rst Greek typographic school | , 3, 1999 | , | , . , Jacques Andr Typography and the Internet: Web and typography (part II), 19 , [ -], Klimis Mastoridis Ephemeris and the rst steps of the Greek Press | B, 1, 1999 | Mary Dyson Typography through the eyes of a psychologist, , - 1881-1899, Leon Cruickshank, Brian Hughes An adaptive iconotextual approach to tex tural commu ni cation on the Internet, Gerard Unger 2000, Klimis Mastoridis e loneliness of greek typography; myth or reality?, B, 2, 1999 | - : YpI, O A : 8 . , , . , [ - ], , - 1998- 1999, [John Southward Composition of Greek], 1881-1899 ( ), [ ], | B, 3, 2000 | , , , Klimis Mastoridis A short note about the graphic arts archive of George Zioutos, [ ], Elisabeth Georgiadou Print culture, imagined community, and shifts in the lin guis tic arena in Western Europe | , 1, 2001 | James Mosley Typographic treasures at St Brides, : . 90, , 19 , [ ], - , Elisabeth Georgiadou Mechanical reproduction and the work of art, , , , 15-19 , d, | , 2, 2002 | Maria Nicholas A brief history of modern greek advertising, 1950-1999, : , Petra erne Oven Type design: the way to do it is craft, but the result is art. An interview with Jean-Franois Porchez, - , Internet, 1 , , 24-27 2001, - . , , 2002, . | , 1, 2003 | , , , (1942-44), , Fanzines, , Grard Mermoz, n typographic signication, , , Alan Marshall, e Lyon printing museum, , 1 , , , , -, , . PAP Typefoundry, type specimen, , H , ichail Semoglou, ATypI, e shape of language; Rome 2002 conference, Gerry Leonidas, ATypI, country delegates report 2002: Greece, , , , : 2003 | , 2, 2004-5 | Andrew Boag, Monotype , Michail Semoglou, An interview with Gerard Unger, , -, , , James Mosley, , , . KAV Typefoundry, typespecimen | E, 2005 | , : 2002- 2003, Anthony Cahalan, Fonts and fashion: typefaces as ar