Herbalife Μάρκετινγκ Πλάνο

38
The Company

description

Πολύς κόσμος αναρωτιόταν που μπορεί να βρεί κάποιος το Μαρκετινγκ και επιχειρηματικό πλάνο της εταιρίας Herbalife. Επιτέλους εδω μπορούμε να δού με γιατί το πλάνο αυτό που εκδόθηκε απο την Herbalife είναι ότι καλύτερο μπορεί να δωσει μια εταιρία για τους συνεργάτες της, ειδικα αυτήν την περίοδο τής μεγάλης κρίσης.

Transcript of Herbalife Μάρκετινγκ Πλάνο

Page 1: Herbalife Μάρκετινγκ Πλάνο

The Company

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2

The Cash Flow Quadrants according to Robert Kiyosaki, author Rich Dad Poor Dad

S Quadrant

B Quadrant

I Quadrant

SELF-EMPLOYED: “You own your JOB!”

• BUSINESS SYSTEM OWNER • FRANCHISING • NETWORK MARKETING

INVESTMENTS

E Quadrant EMPLOYED: “Your JOB owns you!”

The Myth: “Go to school Get good grades Get a job The company will take care of you”

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R R R R R R R R R R

You Working for Your Money

= Work Activity = Income

Life

Pension (or maternity leave, illness, period of rest, etc.)

R R R R R R R R

R R

Your Money Working for You! After build-up phase you continue to receive income even when you don't work yourself

At Retirement?

How long do you live for?

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Income

Time

Income through Customers (Retail)

Multiple Streams of Income

Why an Organisation Income through Organisation (Recruit)

B Quadrant: Multiple income streams

S Quadrant: Single income stream

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CUTTING OUT THE MIDDLE MAN

Salesman Trade Importer Wholesaler

Producer Consumer Normal chain of distribution

Networking Distribution

Networking chain of distribution

Herbalife Top earners in the sector earn up to 73% payout

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Has been on the frontline of the Wellness industry for 28 years

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The Founder of Herbalife Foresaw the market tendencies in 1980

Mark Hughes

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80

2

81

10

90

130

93

700

96

1.2

97

1.5

99

1.7

03

1.8

04

2.1

05

2.5

3.1

06

3.6

07

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  Before: President of Walt Disney International

  Won the Market Watch Magazine Readers' Choice CEO of the Year 2005 award

Michael O. Johnson,

Chief Executive Officer, Herbalife int.

Chief Executive Officer, Herbalife Int.

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YOU AND YOUR COMPANY

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Herbalife share growth at NYCE

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WORLD-RENOWNED DOCTORS AND SCIENTISTS

Director of the Center for Human nutrition, UCLA, Los Angeles

Dr. David Heber Chairman of Scientific Advisory Board of Herbalife

Dr. Louis Ignarro, Member of Scientific Advisory Board of Herbalife

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PRODUCTS FOR EVERY BODY GOOD NUTRITION – HEALTHY BREAKFAST

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Start your day with a Healthy Breakfast!

Balanced Nutrition Shake

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Outer Nutrition

Aloe

Skin Activator

Radiant C

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WHO NEEDS A HEALTY BREAKFAST?

Young Mature

Sports People Busy Professionals

Women

Active Mother

Men

Active People

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Great Opportunity

•  Unique consumable Product range

•  Only available through Independent Herbalife Distributors

•  Highest paying plan in the Industry

•  73% goes back to Distributors

•  Approved in more than 60 Countries

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HOW TO START?

International business pack

  Registration Form

  Manuals & Brochure’s

  Core Products

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Marketing Plan

25%

42%

30%

35%

38% 40%

50%

25% 25%

Infinitely Wide

5%

3 Levels Deep

50%

50%

50%

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Herbalife Opportunity

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YOU Supervisor

50% Discount

25%

42%

50% 4th line

50% 4th line

50% 4th line

50% 4th line

50% 4th line

50% 4th line

50% 4th line

50% 5th Line

50% 5th Line

50% 5th Line

50% 5th Line

50% 5th Line

50% 3rd line

50% 3rd line

50% 3rd line

50% 3rd line

50% 3rd line

50% 3rd line

50% 2nd Line

50% 2nd Line

50% 2nd Line

50% 2nd Line

50% 1st Line

S.A.

50% 1st Line

India

50% 1st Line Africa

•  Retail Profit •  Wholesale Profit •  Royalty Overrides •  Monthly Production

Bonuses

Page 25: Herbalife Μάρκετινγκ Πλάνο

Sliding scale

0 - 399 VP = 25% 400 - 424 VP = 30% 425 - 549 VP = 35% 550 - 799 VP = 38% 800 - 999 VP = 40%

• From 1.000 VP = 42% • From 4.000 VP = 50%

VOLUME POINTS

Page 26: Herbalife Μάρκετινγκ Πλάνο

Marketing Plan Serving 10 Healthy Breakfast Clients

Distributor R1386

25% Success

Builder

R2450

42% Supervisor

R2924

50%

Senior Consultant

R2200

38%

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Senior Consultant

Senior Consultant

38%

R220 R220 R220 R220

TOTAL PROFIT = R2200

Healthy Breakfast – R680

R220 R220 R220 R220 R220 R220 R220

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Success Builder

Success Builder

42%

R245 R245 R245 R245

Profit = 10 X R245 = R2450

25%

25%

25%

Profit = 12 X R105 = R1266 TOTAL PROFIT = R2450 + R1266= R3716

Healthy Breakfast – R680

R245 R245 R245 R245 R245 R245 R220

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Distributor 4.000 VP

4.000 vp 1 month R28 626

Profit R20385

Customer Distributor

Distributor 2 x 2.500 VP

2.500 VP in 2 consecutive months

R17927 Profit

R12766

Customer Distributor

How to Become Supervisor

Distributor 4.000 VP

Distributor 1.000 VP (R6700)

Qualifying with your team

Distributor 5000 VP

5.000 VP accumulated over

12 months

Customer Distributor

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Month 2 YOU

Ws R4000 3300vp

Duplication – The key for Success

Month 1 YOU

Whole sale R2000 1650 vp

Month 3 YOU

Ws R6000 4950vp

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YOU Ws R2000

39

9

27

3

Duplication – The key for Success

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Royalties – Forever Income R39000 + R31200 = R70200

Supervisor

Supervisor Supervisor Supervisor 1st Level

7500vp

R3000

2nd Level

22500vp

R9000

3rd Level

67500vp

R27000

5%

5%

5%

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3

1

1

1

14

4

8

2

39

9

27

3

84

16

64

4

155

25

125

5

Duplication – The key for Success

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Advantages : • Highest retail profit( 50% ) • Highest wholesale profit with Distributors ( from 8% up to 25 % ) • 50% fixed discount, whether we buy 1 or 1000 products a month • Distributors can buy direct from Herbalife and Herbalife sends us

the wholesale commissions • International vision of the Business at Extravaganza • Earn Royalties = Check up to 3 levels deep • Organisational vision - grow a royalty check • Special Recognition • Special Trainings – Supervisor Workshop

Supervisor

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Supervisor & World Team

5%

5%

5%

0%

GET Team

5% + 2% = 7%

5% + 2% = 7%

5% + 2% = 7%

2% Infinitely

Deep

Mill Team

5% + 4% = 9%

5% + 4% = 9%

5% + 4% = 9%

4% Infinitely

Deep

Pres Team

5% + 6% = 11%

5% + 6% = 11%

5% + 6% = 11%

6% Infinitely

Deep

42%

30%

35%

38% 40%

50%

25%

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If you can dream it.....,

Distributor

Supervisor

World Team

GET Team

Millionaire Team

President Team

Your career steps

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you can do it...

Page 38: Herbalife Μάρκετινγκ Πλάνο

Herbalife

Αν Είστε στην Ελλάδα αποτανθείτε: Herbalife International Greece