MEDITERRANEAN COLLEGE IN COLLABORATION WITH THE UNIVERSITY OF DERBY

BA BUSINESS STUDIES

CREATIVE BUSINESS SOLUTIONS

STUDENTS’ NAMES: Evgnossia Sophianova Konstantina Iakovidou Manolis Koutsakis Georgia Karapaschali

PROFESSOR’S NAME: Valasidou Areti

Firm & Product Presentation

ECO Solutions• Eco Solutions Ltd. was

established in Heraklion, Crete.• The company’s main objective

is to maximize the performance

• Offers a wide range of application

• Characterized by design and applications that are characterized by high quality

Carefree Charger (CFC)

An innovative case- charger which operates incorporated in a solar panel

Designed for environmental protection

Offers conveniences in everyday lifestyle

Designed to provide people with a modern and practical commodity

Employees

Students

55+

TAR

GET

G

RO

UPS

Save money

Interested in technological changes

Attention to the product appearance

Following trends

Environmental consciousness

Practicality

Health protection

A lot of hours away of home

Save money

A lot of hours away from home

Environmental consciousness

Need for constant communicationInterested in

technological changes

Save moneyPracticalityNeed for

constant charging

MIND MAPPINGNo need to worry about charging one’s mobile

Func

tiona

lity

Protection

Appe

aran

ce

Environment

Carefree charger

Necessity for constant charge

Energy efficiency

Cost Efficiency

Protective film for solar panel

Longer product life

Satisfy consumer needs

Ability to find cases easily for all mobile phones

Wireless Energy-Efficiency

Assistance for fellow man

FISHBONE DIAGRAM

Charge more units through USB

Variety of colours & sizes

Discharge protection

Solar panel

Ability to charge more than one device

Functionality

Pric

ePOSITIONING MAP

PRODUCT (CFC)

Features • Solar panel• Protection film for the solar

panel• Discharge protection • Constant passive charging• Variety of colours and sizes• Charge more units

An innovative solar panel case for mobile phones in the word of technology, which makes the mobile phones carefree and environmental friendly.

PRICE

Pricing policy According to the surveyconducted, the pricing policiesthat were adopted are:• Competitive pricing• Backward pricingPayment methods• Cash• Credit• Debit

Survey Results

20%

30%

50%

Rates

40-55€55-70€70-85€

PLACE•Cooperation with 3PL companies

•Distribution to all regions in Greece through the company’s online stores and some affiliate stores, such as Public, Vodafone,Wind.

Company’s presence

Online Promotion

Offline Promotion

•Leafleting

•Advertising on television and radio

•Presentation to potential customers

PROCESS

•Vertical integration

•Constant Evaluation

•Consumers prefer more friendly products

PEOPLE

•The company is human culture oriented

•Training of workforce

•Recruiting environmentally-conscious and qualified staff

PHYSICAL EVIDENCE

RecyclingPortable

Variety of colors and sizes

CONCLUSIONS

BENEFITS• Technologically

developed branch• Save energy• Eco-friendly• Makes life easier• Affordable

DRAWBACKS

• The product is available

only in domestic markets

•High Service costs

CHANCES• Market growth through partnerships•Product development through constant technological evaluation• Promotion through social activities

DANGERS

•Increased competition

•Changes in legislation

•Infavourable economic

situation

THANK YOU FOR YOUR ATTENTION!!!