GOVERNMENT OF INDIA MINISTRY OF TOURISM ... ... Department of Tourism, Government of India....

download GOVERNMENT OF INDIA MINISTRY OF TOURISM ... ... Department of Tourism, Government of India. Chhattisgarh

of 409

  • date post

    01-Jan-2021
  • Category

    Documents

  • view

    2
  • download

    0

Embed Size (px)

Transcript of GOVERNMENT OF INDIA MINISTRY OF TOURISM ... ... Department of Tourism, Government of India....

  • GOVERNMENT OF INDIA MINISTRY OF TOURISM & CULTURE

    DEPARTMENT OF TOURISM MARKET RESEARCH DIVISION

    FINAL REPORT ON

    20 YEAR PERSPECTIVE PLAN FOR DEVELOPMENT OF SUSTAINABLE TOURISM IN

    CHHATTISGARH

    MARCH 2003

    ΑΒΧ

    DALAL MOTT MACDONALD (FORMERLY DALAL CONSULTANTS & ENGINEERS LIMITED)

  • Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR), Department of Tourism Chhattisgarh

    TABLE

    Executive

    1 IN

    1.1 Tourism Scenario in India – An Overview 1-1 1.1.1 Contribution to the economy 1-1

    1.2 Study Objective 1-12

    1.3 Scope of the Study 1-12

    1.4 Approach & Methodology 1-14

    1.5 Report Format 1-16

    1.6 Limitations of the Study 1-17

    2 CURRENT STATUS OF TOURISM IN THE STATE 2-1

    2.1 State profile: 2-1

    2.2 Significance of tourism to the State 2-2 2.2.1 Local employment 2-2 2.2.2 Resources 2-2

    2.3 State tourism policy 2-2

    2.4 Other Policies of the State 2-3 2.4.1 Industries Policy 2-3 2.4.2 Environment Policy 2-3 2.4.3 Cultural policy 2-3 2.4.4 Forest Policy 2-3 2.4.5 Road Policy 2-4 2.4.6 Urban Development Policy 2-4

    2.5 State plan outlays on tourism 2-4

    2.6 Trends in tourist arrivals 2-4

    2.7 Existing Travel circuits and destinations / Attractions 2-5

    2.8 Current status of Integrated Tourist infrastructure / Facilities 2-6

    2.9 Current Status of Tourism Related Infrastructure (Basic infrastructure) 2-7 2.9.1 Airports 2-7 2.9.2 Railways 2-8 2.9.3 Roads 2-9 2.9.4 Water 2-10 2.9.5 Electricity 2-11 2.9.6 Sewerage 2-11 2.9.7 Communication facilities (Post office, STD/ISD, Internet) 2-11 2.9.8 Emergency medical facilities 2-11 2.9.9 Banking facilities 2-12

    2.10 Current Status of Environment 2-12 2.10.1 Basic environment parameters 2-12

    OF CONTENTS

    Summary S-1

    TRODUCTION 1-1

    1 Table of Contents

  • Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR), Department of Tourism Chhattisgarh

    2.10.2 Topography 2-12 2-12

    2.10.4 Climate 2-13 Environmental Quality 2

    3

    3.3 y of T

    3.4

    3.6 m

    4

    2.10.3 Soil

    2.10.5 -13 2.10.6 Current land use 2-13 2.10.7 Flora and Fauna, Attraction to migratory birds 2-14

    2.11 Current Status of Institutional framework for Tourism 2-15 2.11.1 State Tourism Department 2-15 2.11.2 Directorate of Tourism 2-15 2.11.3 Tourism Development Board(under formation) 2-15 2.11.4 Financing of Tourism projects 2-15 2.11.5 Human Resources Development 2-16

    FIELD SURVEY FINDINGS 3-1

    3.1 Sampling plan and Methodology 3-1

    3.2 Survey findings 3-2 3.2.1 Survey of Tourists 3-2 3.2.2 Domestic Tourists 3-3 3.2.3 Foreign Tourists 3-10 3.2.4 Analysis of Field Survey Findings – Foreign Tourists 3-14

    Surve our operators/Travel agents 3-15 3.3.1 Tour operators/ Travel agents Association 3-15 3.3.2 The Regional and Interstate Tour Operators/ Travel Agents 3-15 3.3.3 International Tour Operators 3-15 3.3.4 Important Fairs and festivals 3-19 3.3.5 Suggestions from Tour Operators 3-19 3.3.6 Analysis of the Survey of Tour Operators 3-19

    Interaction with Tourism departments, Associations, Institutions 3-20 3.4.1 Interaction with State Government Departments 3-20 3.4.2 Interactions with Associations / Institutions in Chhattisgarh - 3-24

    3.5 Tourist Arrivals Estimates 3-25 3.5.1 Tourist Arrivals -Chhattisgarh Vs India 3-25 3.5.2 Share of Tourism Industry in State GDP 3-26 3.5.3 Employment in Tourism Industry 3-26 3.5.4 Basis of resource allocation for tourism development 3-26 3.5.5 Impact of various developmental Activities 3-27 3.5.6 Share of Government and Private sector in Tourism 3-27 3.5.7 Private Sector Participation Policy for Tourism Industry & scope for Privatisation of Tourism related properties 3-28 3.5.8 SWOT Analysis 3-28

    Assess ent of Tourist and Basic Infrastructure at Destinations 3-29 3.6.1 North Zone 3-30 3.6.2 Central Zone 3-32 3.6.3 South Zone 3-33

    PROJECT IDENTIFICATION, SELECTION AND VIABILITY 4-1

    2 Table of Contents

  • Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR), Department of Tourism Chhattisgarh

    4.1

    4.2

    4.3

    4.6

    4.7

    5 PERSP E

    5.1

    5.2

    5.5

    5.6

    Introduction 4-1

    Prioritisation of Destinations For Tourism Development 4-1

    Project Prioritisation 4-6 4.3.1 Project concepts / Themes 4-6 4.3.2 Nature Tourism 4-6 4.3.3 Adventure Tourism 4-8 4.3.4 Ethnic Tourism 4-8 4.3.5 Leisure Tourism 4-9 4.3.6 Health Tourism 4-9 4.3.7 Religious Tourism 4-10 4.3.8 Special Interest tourism 4-10 4.3.9 Highway Tourism 4-10

    4.4 Tourist Gateways 4-11

    4.5 Project Selection / prioritisation (destination wise) 4-11 4.5.1 Project Prioritisation Model 4-12

    Project Viability of selected / short listed projects 4-21 4.6.1 Selection for Financial Viability 4-22 4.6.2 Financial Viability Basis 4-22

    Project Viability 4-23

    ECTIV PLAN 5-1

    Introduction 5-1

    Chhattisgarh Tourism Policy- Review 5-1 5.2.1 Stated Vision 5-2 5.2.2 State Philosophy for Tourism Development 5-2

    5.3 Constraints on Tourism Development 5-2 5.3.1 Environmental Factors: 5-2 5.3.2 Social Environmental factors 5-4

    5.4 Market Analysis 5-4 5.4.1 Market Potential 5-4 5.4.2 Primary market segments: 5-5 5.4.3 Target Market Segments 5-7

    Market Trends 5-7 5.5.1 Trends in Hotel Industry 5-8 5.5.2 Trends in the Aviation Industry 5-8

    Competitor analysis 5-8 5.6.1 Tourist needs analysis 5-8 5.6.2 Competitive advantage 5-9

    5.7 Perspective Plan 5-11 5.7.1 Conceptual Frame work for Perspective Plan 5-11 5.7.2 Themes for sustainable Tourism 5-12 5.7.3 State policy for Sustainable Tourism Development 5-12

    5.8 Goals for Tourism Development 5-13

    3 Table of Contents

  • Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR), Department of Tourism Chhattisgarh

    5.8.1 Quantifiable Targets 5-13 5.8.2 Secondary Growth Target-(Non-Quantifiable Goals) 5-16

    5.9 Impact of various Interventions 5-17

    5.10

    6 TOURI V

    6.1

    6.2

    6.3 u

    6.4

    6.7

    6.7.2 Marketing strategy to attract investors 6-9

    6.8 Media Publicity planning 6-9

    6.11

    6.13 :

    6.14

    Summary: 5-18

    SM DE ELOPMENT STRATEGY 6-1

    Introduction 6-1

    Integrated Tourism development 6-2

    Comm nicating the Plan 6-2

    Process of communication 6-4 6.4.1 Communication with various government departments 6-4

    6.5 Communication with Investors/ Funding Agencies 6-5

    6.6 Suggested Institutional Set-up 6-6 6.6.1 Functions of CGTDB 6-7 6.6.2 Promotion/ Marketing Cell of CGTDB 6-7 6.6.3 Market Research, Planning and EIA Cell 6-7

    Marketing and Publicity 6-8 6.7.1 Defining marketing objectives 6-8

    6.8.1 Road shows and exhibitions 6-10 6.8.2 Newspaper articles and interviews 6-11 6.8.3 FAM tours for tour operators 6-11 6.8.4 6.8.4. Special efforts for promotion 6-11 6.8.5 Alliances with Travel Agents, national & international airlines, international tour operators etc 6-11 6.8.6 Tourist Information Kiosks and Tourist Receptions centres 6-11

    6.9 Financing 6-12 6.9.1 Sources of Funding for projects 6-12 6.9.2 Domestic funding agencies 6-13 6.9.3 International Funding Agencies 6-14 6.9.4 Suggested Incentives For attracting Private Participation 6-14 6.9.5 Suggested Strategy For Privatisation Of Tourism Properties 6-15 6.9.6 Human Resource Development 6-15 6.9.7 Implementation strategy 6-17

    6.10 Suggested Strategy For Local Community Participation 6-19

    Suggested Measures To Minimize Adverse Environmental Impact 6-20

    6.12 Suggested Strategy For Reaching Targets of Tourism Development 6-21

    Target 6-21 6.13.2 Target: 6-21

    Salient Features of Implementation 6-22

    4 Table of Contents

  • Study Report on Preparation of 20 Years Perspective Plan for Dalal Mott MacDonald Development of Sustainable Tourism in Joint Director General (MR), Department of Tourism Chhattisgarh

    E.1 EXECUTIVE SUMMARY

    E.1. INTRODUCTION

    DCEL ( Dalal Consultants And Engineers Ltd.), has been assigned a study to prepare a 20 Years Perspective Plan For Development Of Sustainable Tourism in the state of Chhattisgarh, by Department of Tourism, Government of India.

    Chhattisgarh has been carved out from earlier eastern Madhya Pradesh areas, as the 26th state of Indian union, on 1st November, 2000. It is strategically located in east-central part of India, surrounded by six states, viz. Madhyapradesh, Maharashtra, Uttar Pradesh, Jharkhand, Orissa, and Andhra Pradesh.

    Chhattisgarh being a relatively newly born state, with several unique features, rich history, heritage and natural resources (Minerals, Forest, Natural and Man-made Water bodies, natural caves, herbal plants), culturally rich life style of tribal etc; has a vast inherent potential for tourism deve