Facebook Vs. Google Advertising: which to choose, when

Arsenis PaschopoulosManaging Partner – JustOnline.Gr

2

Ποιος μιλάει;

15/9/2015 Αρσένης Πασχόπουλος - www.JustOnLine.Gr

Social Media

E-shops

E-mail campaignsMobile

campaigns

Google campaig

nsSEO

Google Search Ads vs. Facebook ads

Google’s Search Power

• The right keywords• The right ad• The right Landing

Page• So to get the client

INTENTION TO BUY

Google Search’s weaknesses

Social Media ads

Social Media ads Power

TARGETING

Social Media ads Power: TARGETING• Location•Demographics• Life events• Family status• “Friends of”•Work situation

• Interests • Custom Audiences• Look alike

audiences

Costs?

REACHhttp://bit.ly/1AaZSN2

http://bit.ly/1AaZSN2

What is your objective?• Social Media for brand awareness, market

development, lower click / impression costs, precise targeting•Google search ads for sales

THANK YOU?

Not So Fast

The “Empire” (Google) Strikes Back• Customer Match• Similar Audiences• Video Remarketing• Click to buy Product Cards in Non-Owned Videos

Περισσότερα για το θέμα μπορείτε να διαβάσετε στο σχετικό άρθρο

μου

Facebook Vs GoogleEscapePlan.Gr

http://www.escapeplan.gr/google-search-vs-facebook-%CF%84%CE%B9-%CE%BD%CE%B1-%CE%B4%CE%B9%CE%B1%CE%BB%CE%AD%CE%BE%CF%89-%CE%B3%CE%B9%CE%B1-%CF%84%CE%B7%CE%BD-%CE%B4%CE%B9%CE%B1%CF%86%CE%AE%CE%BC%CE%B9%CF%83%CE%AE-%CE%BC-2/




http://digitaldiploma.knowcrunch.com/


Arsenis Paschopoulos • Online marketing since 1996• Managing Partner – Just Online• Managed 50+ customer accounts• Author

• Ηλεκτρονικό Εμπόριο• Social Media Marketing

• Blogger – escapaplan.gr• Speaker – instructor (7000+

students - participants)[email protected]

+30 2106146442 - 6974095298www.justonline.gr

www.justonline.gr

http://www.justonline.gr/

http://www.klidarithmos.gr/hlektroniko-emporio-3h-ekdosh?search=%CE%A0%CE%B1%CF%83%CF%87%CF%8C%CF%80%CE%BF%CF%85%CE%BB%CE%BF%CF%82

http://www.klidarithmos.gr/nea-mesa-eisai-mesa?search=%CE%A0%CE%B1%CF%83%CF%87%CF%8C%CF%80%CE%BF%CF%85%CE%BB%CE%BF%CF%82

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mailto:[email protected]

http://www.justonline.gr/


THANK YOU

Facebook Vs. Google Advertising: which to choose, when

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