Export marketing “going digital”

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  • date post

    05-Dec-2014
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    Business

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Η παρουσίαση μου στο συνέδριο Web World Conference που έγινε στις 9 Μαρτίου 2013 στο Ζάππειο στα πλαίσια της έκθεσης Web World Expo. Θέμα της παρουσίασης το πως το εξαγωγικό marketing ωφελείται από την πρόοδο των ψηφιακών μέσων επικοινωνίας.

Transcript of Export marketing “going digital”

  • 1. Export marketing going digital ,
  • 2. 20+ (, graphic industry, publishing) . [ Consulting Services] social media marketing ( 2), content engineering business development, . ...
  • 3. , , . , . .
  • 4. , . , , . , . ...
  • 5. , 6% ! . ; ! ...
  • 6. ... ! !Online , online, social networking . [TIP: !]#1 ...
  • 7. , . Think Global, Act Local! H Hallmark ! brand , ! #2 Branding ...
  • 8. , , , ... , , , ! , , ! #3 ...
  • 9. direct mail sales leads. internet , text and banner advertising, e-shots, whitepaperdownloads . , follow-up ! #4 ...
  • 10. , . , . ! sales manual, CRM , , marketeers at will! #5 ...
  • 11. face-to-face. , showroom , stand, , . online. [ online ] ! #6 / ...
  • 12. Online customers are three times more likely to buy when addressed in their mother tongue. (Forrester). web site ( microsite, local seo), social media ( ) .. contact page , - - ! #7 digital marketing ...
  • 13. marketing Product, Price, Promotion, Place. marketing Purpose, Passion, Pain, Power. , ... 4 P marketing
  • 14. ! Stay connected @ TOATOMO Consulting Services [w] www.toatomo.info * [in] /in/yannistriantafyllou * [fb]/toatomoconsulting