eTourism The new ICT instruments: A revolution for ...

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www.bournemouth.ac.uk 1 eTourism The new ICT instruments: A revolution for destination marketing? Professor Dimitrios Buhalis www.bournemouth.ac.uk/icthr www.buhalis.com

Transcript of eTourism The new ICT instruments: A revolution for ...

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eTourism

The new ICT

instruments:

A revolution for

destination marketing?

Professor Dimitrios Buhalis

www.bournemouth.ac.uk/icthr

www.buhalis.com

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© Professor Dimitrios Buhalis

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© Professor Dimitrios Buhalis

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Consumer centric technologies lead

to consumer driven markets and products

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Wireless technologies and interlines

www.wisoa.net/site/home/

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Metasearch engines

http://www.hotel-

blogs.com/

http://www.tourisme-montreal.org/

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Scho

ol o

f M

an

age

me

nt

eTourism

TRENDS

CONSUMER Customer Centric

•Personalisation – CRM

•Location/Context/Mood aware

•Proactive/anticipatory

•Reactive/adaptive to consumer needs

•System integrated

•Satisfaction driven

COMPANY Profitability Driven

Revenue

Expansion of markets and operations

Direct Distribution

Yield management/Revenue Management

Extensive distribution strategy

Cost

Internal Integration

Reduction of intermediation

Intelligent procurement

ASPs

DISTRIBUTION: Partnership Enabled

•Virtual Organisations

•Interoperability

• ASPs

•Developing a value system

FUTURE OF

eTOURISM

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Innovation and differentiation

through Tourism Experiences based

on

* Context and Location

Based Services

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MOBILE

APPLICATIONS

TO ENHANCE

THE SKI

EXPERIENCE

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Innovation and differentiation

through Tourism Experiences based

on

* Web 2.0 and

dynamic social

networking

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Tourism Search/Experience

will be based on

* Web 2.0

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Tourism Search/Experience

will be based on

* Web 2.0

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Tourism Search/Experience

will be based on

* Web 2.0

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Traveller is always connected

List of inventory is no longer enough

Promoting experiences

Developing location based services

Creating clusters of integrated activity

Dynamic packaging of experiences

Embracing Web 2.0 and Travel 2.0

Integrating all location based services

Lessons for the future

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A T

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Stay in touch with Dimitrios Professor Buhalis Dimitrios

Deputy Director, International Centre for Tourism and Hospitality Research (ICTHR) School of Services Management, Bournemouth University, Talbot Campus, Fern Barrow, Poole, Dorset, BH12 5BB, UK

Tel: +44 1202 961517 Fax: +44 1202 515707

Email: [email protected] http://www.bournemouth.ac.uk/services-management/

http://www.bournemouth.ac.uk/icthr/ and http://www.bournemouth.ac.uk/icthr/about_us.pdf

Dimitrios web site: www.buhalis.com Dimitrios Blog: http://buhalis.blogspot.com/

Live spaces: http://buhalid.spaces.live.com/ Facebook: http://www.facebook.com/buhalis

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