Cyta Hellas - Case study

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  1. 1. Case Study : . chrysa.agapitou@gmail.com : skoloniaris@hotmail.com konstantinidou_g@hotmail.com anna_ntalipai@hotmail.gr georgestefanakis@yahoo.gr vfotiou@hotmail.com
  2. 2. (...) Cyta (Cyprus Telecommunications Authority, Cy.T.A.) , , . 1961 , , . , , . , / , .
  3. 3. Cyta 2007 2008 750 330.000 5.500 . 70% 2014 Cyta , (4play), --Internet- 2016 100% Cyta Hellas .
  4. 4. , . . Cyta , .
  5. 5. : : , : : :
  6. 6. Cyta Hellas 680 2011 767 2012, 12,79% . 81 . 330.000 5.500 . 26 500 70% , 77 Cyta Hellas
  7. 7.
  8. 8. Cyta . , . (VDSL 50Mbps, ) 16%, , 10%.
  9. 9. 2014 139,1 . (122,6 . 2013) 90,5 . (89,9 . 2013) 49,1 . (36,6 . 2013), . 1,7 . , 4 . . 2014, 15 .
  10. 10.
  11. 11. 1/2 50 . (after-sales) , 2/3 . ISO 9001:2008, , 2 . Committed to Excellence 2 star EFQM .
  12. 12. 2/2 5.500 , , . 500 . , . - VDSL 2play, 50Mbps. 4play (--internet-) VDSL50mbit
  13. 13. SWOT Strengths Weaknesses (VDSL, 4play) (.) Brand Name
  14. 14. SWOT - broadband , , broadband VOIP Opportunities Threats ( ...) (Skype, Viber )
  15. 15. (,) () () E (18,1% 65 ) ( ) PEST
  16. 16. 1/3
  17. 17. 2/3 CYTA VOIP (Voice Over IP). Viber, Skype, WhatsApp ( ) Netflix, Hulu, Vudu . ,
  18. 18. 3/3 ( ,, , ). , , (, , ), , on-line (click-to-call, mobile cyta app), . .
  19. 19. 2Q2016 2Q2016/2Q2015 1.613.389 43,53 11,32% 632.489 17,06 9,35% 611.600 16,51 -6,11% 542.411 14,63 7,84% 306.691 8,27 -5,89% : 3.706.580
  20. 20. 1/2 , VDSL . 2016, 37.000 , 58% , 1.613.389 . 2015, 27.000 , 46% . Vodafone 632.000 , . 8,5% ( hellas on line 561.228 LLU ).
  21. 21. 2/2 Forthnet , (2007) . Vodafone hellas on line. Wind 540.000 LLU 8,8% (477.000 2015). Vodafone Wind ( Wind Vodafone ) ( internet).
  22. 22. Cyta Hellas VDSL 4play (Cyta4U)
  23. 23. Cyta Hellas (Cost leadership) & . H (differentiation) - A ,
  24. 24. 11/2016, , Cyta Hellas , . . . .
  25. 25. ( ) . Franchising , . . , . . . , .
  26. 26. Case Study ! : . chrysa.agapitou@gmail.com : skoloniaris@hotmail.com konstantinidou_g@hotmail.com anna_ntalipai@hotmail.gr georgestefanakis@yahoo.gr vfotiou@hotmail.com