Content is the King - 21o Συνέδριο InfoCom World 2019 · „omnichannel content strategy...

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Content is the King [email protected] www.sarikakis.info 18th Infocom World 2016 @grrlsrock www.mediagov.univie.ac.at

Transcript of Content is the King - 21o Συνέδριο InfoCom World 2019 · „omnichannel content strategy...

Page 1: Content is the King - 21o Συνέδριο InfoCom World 2019 · „omnichannel content strategy ... winning campaign promoting open journalism at The Guardian came to be. Featuring

Content is the King

[email protected] www.sarikakis.info 18th Infocom World 2016@grrlsrock www.mediagov.univie.ac.at

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(Any) Content is King (?)

Τακτικη Kαθηγητρια Διακυβερνησης των ΜΜΕJean Monnet Chair of European Media Governance and

IntegrationDirector, Media Governance and Industries Research Lab

[email protected] www.sarikakis.info 18th Infocom World 2016@grrlsrock www.mediagov.univie.ac.at

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Content is the King

[email protected] www.sarikakis.info 18th Infocom World 2016@grrlsrock www.mediagov.univie.ac.at

https://youtu.be/vDGrfhJH1P4

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„Trojan marketing“„Ads worth spreading“

„omnichannel content strategy“

www.sarikakis.info 18th Infocom World 2016www.mediagov.univie.ac.at

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[email protected] www.sarikakis.info 18th Infocom World 2016@grrlsrock www.mediagov.univie.ac.at

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[email protected] www.sarikakis.info 18th Infocom World 2016@grrlsrock www.mediagov.univie.ac.at

Page 7: Content is the King - 21o Συνέδριο InfoCom World 2019 · „omnichannel content strategy ... winning campaign promoting open journalism at The Guardian came to be. Featuring

„Trojan marketing“„Ads worth spreading“

„omnichannel content strategy“

www.sarikakis.info 18th Infocom World 2016www.mediagov.univie.ac.at

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Η οικολογια της βιωσιμοτητας

ΑμεσοτηταΚοινωνικο ενδιαφερον

Κοινωνικη ΣημασιαΚυρος

Πολυμετοχικη σταση

www.sarikakis.info 18th Infocom World 2016www.mediagov.univie.ac.at

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Η οικολογια της ποιοτητας

Επαγγελματικη σταθεροτηταΕπιχειρηματικη προστασια

Διατομεακη στρατηγικηΣυντακτικη αυτονομια

www.sarikakis.info 18th Infocom World 2016www.mediagov.univie.ac.at