Consumer behavior

download Consumer behavior

of 27

  • date post

    12-Jun-2015
  • Category

    Marketing

  • view

    256
  • download

    1

Embed Size (px)

description

Consumer Behavior Presentation

Transcript of Consumer behavior

  • 1. Consumer Behavior ,PhD ,PhD @ BusinessHubAthens 25 2014

2. (, , ) . ; ; ; ; ; ; (.. ) 3. . . . . . . 4. . ( , , , ). -. : (1) , (2) , (3) . 5. 6. 7. 8. - : - . : - . : . . 9. ( ) . 1. ( 14 ). 2. (15-17 ). 3. (18-34 ): - (, ) - ( . , , , ). - (, , , ). 10. () 4. (35-54 ): - : (, /). - : ( , , , ). 5. : 55+ , , , , , , ). 11. (Need): , ( ). (Want): ( ). . (, , , , ) (, , , .). 12. Maslow 1. : (, , , , ). 2. : ( , , , , security .). 3. : (, , , , - .). 13. 4. : (, , , , , ). 5. -: -. ( , ). 14. 1. -> , , -> , , -> -> -> 15. . . 10-25 , 1 16. + / ... S/M. -> -> . 17. 1. , 2. , 3. , , 4. , , , & 18. 7 / Coleman ( 1% ) ( 2% ) ( 12% ) ( 32% ) ( 38% ) ( 9% ) ( 7% ) 19. Marketing Mix Marketing mix marketing, (Kotler M.M. Eight edition). 20. (4Ps) (4Ps) (Product) (Product) (Place) (Price) (Promotion) McCarthy (1960) 21. 4Ps 7Ps 4Ps 7Ps (Physical evidence): (.. ) (Process): / (.. UPS, ) (People): (.. ) Booms and Bitner (1980) 22. Marketing / Consumer 4Cs: Customer needs Cost to the customer Convenience Communication 23. Winners O / / () (), . 24. : APPLE,SAMSUNG,LG,PRIVATE LABELS : APPLE,SAMSUNG, PRIVATE LABELS : APPLE,SAMSUNG,2 PRIVATE LABEL : APPLE,SAMSUNG,1 PRIVATE LABEL : ? 25. THANK U !! GERASIMOS TZAMARELOS, PhD.Contact Info :gtzamarelos@businessknowhow.gr