COMMUNICATION STRATEGY ELAIS

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    05-Jul-2015
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Transcript of COMMUNICATION STRATEGY ELAIS

  • 1. - : .

2. PEST - 3. : -7,2% :-23.6%, : -7,7% 30% :+1,1% 4. A , , 5. - , 6. - (2) : nternet . 7. - (3) : 7 10 internet(70%) 1/2 facebook 13-34 % 90% twitter 2011 33,6% 19% online : Web ID-Bari-Focus 2012 8. , 9. - 10. 11. (, , .) , . 12. , , stakeholders 13. , : , , ,, . ( 2010) 14. (2) To Internet brands : 4 10 brand online . 96% Internet Internet , 87% online :www.kathimerini.gr, Interact, IAB Europe 15. Bo : (Haythornthwaite 2005) , ( 2012) , . 16. : , ,