Civil Society Dialogue Program: THE ‘EUROPE TO TURKEY ON FOOT’ PROJECT

A 2.1 Joint Marketing Seminar

13-14 September

Meeting Venue: Eco-polis Centre, Thessaloniki (Ptolemeon 29α, Thessaloniki 546 30, Greece)

Purpose of the seminar: The project owner organization Turkey’s Culture Routes Society (CRS) and its partner organization European Association of Via Francigena will meet and discuss the continuation and expansion of the project with various possible stakeholders from Greece and Albania to include the Via Egnatia, which will form a bridge between Via Francigena and the Turkish Cultural Routes.

Day 1:

13th September 2016

Morning Session:

9.30 Welcome from the municipality of Thessaloniki - Vice-Mayor

9.40 ‘Europe to Turkey on Foot’ project to date and actions to complete the project - Hüseyin Eryurt, CRS 10.00 Creation of a Cultural Route – the Via Francigena from idea to realisation – and extending it eastwards - Massimo Tedeschi, European Association of Via Francigena (Canterbury to Rome) 10:30 The Via Egnatia Foundation project - Marietta Van Attekum / Holger de Bruin –the Via Egnatia Foundation 11.15 Coffee 11.30 The Via Egnatia in Albania - Auron Tare, Albanian Min. of Tourism, Trade and Entrepreneurship 12.00 International Organizations and Cultural Routes: Summary of the criteria for UNESCO - (Kate Clow, CRS), World Trails Network (Fivos Tsaravopoulos) and Council of Europe (Silvia Lecci, EAVF). Followed by discussion – what type of route do we want to make?

1.00 Lunch

Afternoon Session:

14.30 Becoming an European Cultural Route - Qualifications and acceptance procedure for Council of Europe routes. The advantages of Council of Europe branding – Silvia Lecci, EAVF followed by discussion 15.15 Coffee 15.30 Introducing Paths of Greece – Fivos Tsaravopoulos 15:45 Mapping and applications for route users. Fivos Tsaravopoulos and Kate Clow 16.15 Consumer products and souvenirs – examples. Management of products for Via Francigena users, Silvia Lecci (EAVF) 16.30 Summary and discussion of strategy and activity plan, Leo AlShafei

17:30 Close 20.30 Dinner. Day 2: 14th September 2016 Morning Session:

9.30 Welcome - Fivos Tsaravopoulos 9:40 Black Sea projects – OLKAS and LIMEN – partnerships for cultural success. Elena Kostic, European Centre for Byzantine and Post-Byzantine Monuments. 10:10 EU Sources of funding for future projects – Christina Kontaxi 10:40 Non-EU sources of funding and sponsors for future projects – Kate Clow, CRS and Fivos Tsaravopoulos 11.15 Coffee and discussion on future partnerships 11:30 The Italian Municipality model of Cultural Route management – Silvia Lecci, EAVF 12.00 Legal status of routes and conservation issues – Silvia Lecci and Kate Clow

12.30 Lunch

Afternoon Session:

14:00 Discussion – Managing a cultural route in the Balkans, Fivos Tsaravopoulos 14.30 Via Egnatia as cultural path: an inspiration for past, present and future research projects - Prof. Fotini Tsibiridou 15.00 Review of the route to date and ideas on future development – Discussion led by Hüseyin Eryurt 15:45 Coffee Break 16.00 Marketing action plan – Leo AlShafei 17.30 – Close 20.00 - Dinner