Building a Solid Social Media Strategy
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Transcript of Building a Solid Social Media Strategy
Building a Solid Social Media Strategy
ͻ Caroline Devereaux, AIABaltimore
ͻ Katie Hitt, Assoc. AIA, AIA Dallas
ͻ Sybil Walker Barnes, AIA National
Clear goals and objectives can help your chapter avoid
• Wasted time• Wasted effort
• Social media fatigue• Missed opportunities
What tone do these channels convey?
Who is your intended target audience?
Do these channels reach your targeted audience?
More important,
Where do these channels fall short?
Are there people you should be targeting but aren’t?
Asking questions • Reminds you who you are and who you want to be
• Shows how social media can complement your overall mission
Start listening to
•Mentions of your chapter name•Popular architectural sites •Blog comments•Other AIA chapters •Affiliate groups
Free Listening Tools
Google AlertsPipesSocial MentionTwilertHootsuite
Paid Listening Tools
Radian6ScoutLabs (Lithium)Sprout SocialuberVUHootsuite
You’ll discover
•Better understanding of your chapter’s online presence•Online communities to join•Targeted members to engage•Values you should promote•Attitudes you should change
Do you want to
•Build better relationships?•Raise awareness?•Increase website traffic?•Increase membership?
What can be measured?
Blog postsReader commentsTwitter mentionsTwitter followersRetweetsFacebook friendsFacebook likes
LinksInbound trafficClickthroughsVideo viewsApp downloadsSearch resultsRSS subscriptions
Social media will never be a real part of your organization until it’s included in job descriptions and expectations.
Questions for the presenters?
Caroline Devereaux [email protected] | 410.625.2585
Katie Hitt, Assoc. AIA [email protected] | 214.880.1506
Sybil Walker Barnes [email protected] | 202.626.7331