BLANKET COVERAGE OF ΤHE

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4596 C H E M I C A L A N D E N G I N E E R I N G N E W S

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CHEMICAL WORLD! • * " >

-TTie Chemica l W o r l d is b r o a d . . . there are 12,452 plants - (rated at $125,000 or more) among'the 24 chemical and process industries .. . and total annual production is esti-

- ' ^ ' m a t e d at $60,000,000,000—40%> of the national product.

" Tlie Chemical Wor ld is deep . . . there are buying and specifying influences at work all the way from the chemists and engineers who design, develop and run these plants to the top executives in every branch.

For the broades t , deepest coverage of this vast Chemical-World market, CHEMICAL AND ENGINEERING NEWS stands alone. For only CHEMICAL AND ENGINEERING NEWS has both breadth and penetration of circulation and editorial content, to give you blanket coverage of the chemical world:

An established weekly circulation of 7 2 , 0 0 0 -

An industrial circulation of 58.4% greater thsnany other publication in the field.

A balanced circulation, covering the chemists and engineers in management, produc­tion, design, research and development.

The broad circulation, that adequately covers- every title classification in the 7-group buying and specifying team of officials, works executives, supervisors, engi­neers, research directors, chemists and consultants.

And b lanke t coverage brings results . . . Comparing the first six months of 1951 to the same period in 1950, C&ENews gained more advertising pages than any other magazine serving the field.

At the loivest cost per thousand, your advertising hec&mes a fast-action sales tool in

CHEMICAL AND ENGINEERING S f l V hM %kJ tf^itSs \zjj t^J

Nezvsmagazine of the Chemical World Since 1923

A n AMERICAN CHEMICAL SOCIETY Publ icat ion

Advertising Management: REINHOLD PUBLISHING CORPORATION 330 West 42nd Street, New York 18, Ν. Υ.

CHICAGO · CLEVELAND · S A Ν FRANCISCO •LOS ANGELES · SEATTLE · DALLAS

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