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PANTEION UNIVERSITYOF SOCIAL AND POLITICAL STUDIES

Faculty of International Studies, Communication and CultureDept of Communication, Media & CultureSubject: Ad & Pr Lab Instructor: Birba DianaProfessor: Betty TsakarestouProject: ArcturosStudents: Aspiotis Konstantinos @Kwnstadinos3 (kwnstadinos Aspiwths) Douros Alexis @Alexhs94 (Alexis Douros) Mordou Ilianna @ilianna_m (ilianna) Sfyri Niovi @niovesfy (Niove S. Sfyri) Tsano Tzensila @TTsano ( Tzesi_t )

Contents

The DataOur Idea pt1 (social media)Social media PostsVideoOur Idea pt2 (social media-event connection)Our Idea pt3 (the event)

The DataOur Goal Bear adoption raisingRaise awareness for the sanctuary Increase the number of visitorsFund raising enhancement

Target GroupsSocial Media Followers (Facebook, Instagram, Twitter)Real Life Audience (Event Attendants)

The ChallengesGreece on environmental issuesEconomic CrisisLow awareness

Our Idea pt1 (social media)

Our Idea pt1 (social media posts)

Our Idea pt1 (social media video)

Our Idea pt2 (social media-event connection)

Our Idea pt3 (the event)

Place: Sydagma & Aristotelous squareTime: 17 AprilTheme: Bear and forestContent: Games for children & Adults, Photo Galleries, Counters selling Arktouros products, Information BenchesCrew: Volunteers Cost: Very Low

Thank you for your attention!