CHALLENGES IN PACKAGING OFFICIAL NEWS REPORT ΟCTOBER 2015

A.Hatzopoulos S.A awarded by Pepsico France

Brand counterfeiting. Packaging can help

A. Hatzoopoulos S.A. at FachPack, Germany

Packaging in reducing food waste

A.HATZOPOULOS S.A AWARDED BY PEPSICO FRANCE 01

Performance with Purpose

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On 2nd June 2015 in Paris, our company was awarded by PEPSICO France, in the competition 'Performance with Purpose' in recognition of excellence in Corporate Social Responsibility (CSR) activities.

The 'Performance with Purpose' contest takes place every two years to evaluate CSR practices, applied by PEPSICO partners, which contribute to addressing social and environmental issues. Among three award categories and nine finalists this year, our company was presented with the prestigious “Jury’s Trophy”.TThe committee evaluated our CSR activities, placing particular emphasis on environment-protection action plans and technologies, but also taking into account employee well-being and satisfaction. As far as the latter is concerned, and in spite of admittedly adverse economic and business conditions, special reference was made to the provision of private medical care (including family members of staff), seasonal benefits at Christmas and Easter, financial support at the beginning of every school year and bonuses for students with distinguished performance. Our company won the “Jury’s Trophy” by a unanimous decision.WWe had the opportunity to highlight during the competition its basic principles governing our philosophy and culture: meritocracy, know-how, compassion, quality and ethos. Our adherence to the aforementioned principles is indisputa-ble and pervades our corporate philosophy and culture, our everyday activities, as well as our relationship with our partners.The recognition of our efforts by PEPSICO makes us proud and confirms our strategy. It is our commitment to continue towards this direction!

Brand counterfeiting. Packaging can help 02

Brand counterfeitingPackaging can help

Printed holographic films

Brand counterfeiting is a continually exacerbating issue within the food and pharma industries and is defined as the production of lower-quality replicas of branded goods with the intention of exploit-ing/reaping the inherent added value of the imitated goods. This phenomenon creates profit loss throughout the overall supply chain and also results in end-consumer defrauding since the product does not perform as advertised.

Research into anti- counterfeiting technologies has intensified worldwide in recent years with the explicit purpose of increased product safety and consumer protection. A simple yet significant methodology to protect the product is via utilisation of packaging materials printed with specialised inks or treated with innovative coatings during printing (e.g., fluorescent inks, printing with microtext, watermarks, etc). In this way, the end consumer could instantaneously be assured of product authenticity - just by looking at the special feature used each time.

Holographic films are visually/aesthetically remarkable comprising sharp vivid colours, high brightness and kinetic patterns. Holographic films can be generic but also fully customised, with specialised security features embedded within the design/artwork. Holographic base materials have properties (tensile strength and barriers) that are identical to those of commodity films.

Materials bearing 3D designs can also be used for printing. Brand owners usually prefer to leave an unprinted window on the origi-nal design in order for the 3D feature to be visible. These materi-als are mostly used in decorative applications , but since they fulfill all necessary requirements, they can be used also in contact with foodstuffs.Additionally, holographic packaging considerably enhances product marketability:

*End consumer perceives higher value addition

*High aesthetic impact at the point of sale

*Premium look relative to conventional packaging materials.

HHatzopoulos SA, in collaboration with suppliers and clients, are constantly and proactively in search of new technologies to in order to be in a position to offer concrete solutions against copy-right infringement and abuse that, in turn, result in lost revenue, brand damage/tarnished reputation , ineffective channels to market, lower profitability and, most significantly, frustrated and disillusioned customers.

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A. Hatzopoulos S.A. at FachPack03

A. Hatzopoulos S.A. at FachPack

For the first time A. Hatzopoulos S.A. participated in FachPack - the home of 1500 exhibitors offering every aspect of packaging for industrial and consumer-good applications.

37,000 visitors from every sector attend FachPack every year to derive inspiration and get acquainted with the latest developments in cutting-edge concepts/technologies, innovative materials and logistics systems.

During the show, which took place from 29th September until 1st October, our company showcased its full range of packaging solutions, such as high-barrier materials, laser-perforated laminates, lidding films, films with unique coding and materials for retort and aseptic applications among others.

WWe would like to thank those of you who took the time to pay us a visit at our stand.

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Packaging in reducing food waste 04

Packaging in reducing food waste

According to recent studies, more than 1/3 of global production of food products is wasted throughout the overall supply chain (including the end consumer), resulting to almost 1,3 billion tons of food wastage annually. This food waste is an important source of environmental pollution.

Possible sources of food spoilage could be:Microbes: yeasts, moulds, rancidity, etc.Natural/chemical food spoilage pathways: oxidation, browning, etc.Misuse of food products within the supply chain.IIncreased consumerism which leads to over-consumption.

Packaging can be part of the solution to reduce food waste across the globe. Further development of innovative resins, plastics and coatings could lead to increased barriers of end packaging materials (oxygen, moisture, UV, light) and result in increased shelf life and freshness preservation of foodstuffs. High barriers also contribute to maintaining the modified atmosphere or vacuum applied in the package.

AAn ever-increasingly popular technology is “reclosability”. Reclosable packages allow the consumer to use only the requisite quantity of the purchased product and re-package the rest, by performing a “cold sealing”of the plastic packaging material. In this way, the product remains fresh and edible for longer.

Active packaging is also an innovation that is auxiliary to the food-waste reduction cause. An active compound that indicates the point at which the food is inappropriate for consumption and has to be disposed is included in the packaging material. With this technology, the consumer does not dispose of food before it is absolutely necessary, polluting the environment.

LLast but not least, correct portioning of food should not be underestimated. In this way, consumers can purchase the amount they really need, without the risk of not using and having to dispose of the product.

In conclusion, it is obvious that utilisation of appropriate packaging technologies could positively contribute to food-waste reduction. According to recent research, the carbon footprint of a disposed plastic package after pre-serving the contained foodstuff for a couple of weeks, is lower than the amount produced by wasted food, even when the package is not recyclable.

THE FO

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www.hatzopoulos.gr

www.hatzopoulos.gr

HEAD OFFICE:162,26thOctober str.,546 28Thessaloniki, MACEDONIA, HELLASTel: +30 2310 551.801Fax: +30 2310 540.673E – mail: sales@hatzopoulos.gr

KAKALOXORI FACTORY 1:19, Arkadiou str., Kaloxori, 570 09Thessaloniki, MACEDONIA, HELLASTel: +30 2310 754.525Fax: +30 2310 755.231

KALOXORI FACTORY 2:21, Stadiou str., Kaloxori, 570 09Thessaloniki, MThessaloniki, MACEDONIA, HELLASTel: +30 2310 551.801Fax: +30 2310 752.636

BELGIUM – THE NETHERLANDS:Hatzopoulos BeneluxMr. Manolis AlexandrouMr. Michael TzintzoglouSilodam 236 1013Silodam 236 1013ASAmsterdam – The NetherlandsTel: +31 (0) 208943908Mob: +31 (0) 610088584E – mail: alexandrou_m@hatzopoulos.grMichael@hatzopoulos.gr

FRANCE:Hatzopoulos FranceHatzopoulos FranceMr Arys Tsobanopoulos5 Rue Leonard de Vinci, 59890 Ques-noy-sur-DeuleTel: +33 (0) 3 28 53 56 20Fax: +33 (0) 9 74 44 82 33Mob: +33 (0) 6 46 39 67 54E – mail: arys.hermys@hatzopoulos.fr

GERMANY:Hatzopoulos GermanyTheodoros TheodoridisDorfstrasse 7,73312, Geislingen an der SteigeDeutschlandTTel: +49 (0) 7331 8249730Mob: +49 (0) 151 23401791E – mail: t.theodoridis@hatzopoulos.gr

UNITED KINGDOM & IRELAND:Hatzopoulos UK & IrelandDr. Eleftherios Kassianidis52 Nightingale House Ockbrook DriveNottingham NG3 6Nottingham NG3 6AT UKTel: +44 (0) 1157 180388Mob: +44 (0) 7572 126964E - mail: uk_ireland@hatzopoulos.co.ukkassianidis@hatzopoulos.co.uk

BULGARIA:Mr. Christo VarushevUI.DUI.Dr.Valkovich 16, 4000Plovdiv, BulgariaTel/Fax: +359 32 633565Mob: +359 888 533842E – mail: bulgaria@hatzopoulos.gr

SERBIA:IBG d.o.oMs Jelena BosMs Jelena BoskovicZankeStokic 27a, 11000Beograd, SerbiaTel: +38 113693316Fax: +38 113693317E – mail: office@ibg.rs

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