Scent Logo

What if branding your logo…

…is not enough.…

byScent

The sense of smell

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Over the past decade there has been a steady growth of research outlining the benefits of diffusing scent within a retail environment. This research has been conducted by both specialized research centers keen to explore the enigmatic power of human nose up to now as well as by big brands, such as Samsung, who are pioneering the implementation of this research in the field.  Both interest groups have reported astonishing benefits for brands diffusing scent in a retail environment. 

Significantly scent has been shown to :

a) increase customer loyalty. b) increase the perceived quality of products in scented stores. c) increase the dwelling time of consumers in stores .d) increase the likelihood of purchasing products from the consumers.  

Indeed the Smell and Taste Institute found in a study that 84% of respondents were more likely to buy a pair of Nike trainers in a scented room compared with a non scented room, and were even prepared to pay a staggering $10 more for the same pair of trainers!

byWhy you need a Scent Logo?

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The fast growth of scent marketing industry, rather than being a precarious phenomenon, represents the natural evolution of consumer marketing. Consumers are becoming indifferent to brands’ messages as they are visually and audibly overloaded with marketing material. 

Whether on TV, Radio, billboards, print media or transport services, everywhere we travel we are constantly bombarded by marketing information.  This shouting match between brands will soon reach its pinnacle, while its effectiveness is already in doubt. 

Innovative companies however, many of whom are market leaders, are increasingly employing scent marketing strategies to get their message “heard”. 

Brands such as Sony Style, Samsung, Abercrombie and Fitch, Hilton Hotels, Procter and Gamble, Singapore Airlines, Disney, Westin Hotels, Lexus and many others understand two important facts, which made them using scent as no-brainer. 

Why you need a Scent Logo?

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Firstly, all sales transactions require an emotional connection between product and consumer before they take place. 

The second fact is one that we all know intuitively; human sense of smell is linked directly with our emotion and memory, bypassing the rational part of our brain. 

The sense of smell is therefore the only sense that allows brands to:

a) cut through the visual/audio marketing minefield .b) instantly communicate a brand’s values .c) emotionally connect a brand and products to potential customers.d) increase brand loyalty among all those visiting scented stores. 

Considering the dramatic drop in consumer spending over the last years, which has been speculated to continue, and given the benefits of scent marketing for businesses, brands can no longer afford to ignore the sense of smell.

Why you need a Scent Logo?

What is Scent Logo? Definition

What is Scent Logo?

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All marketers are familiar with the concept of a logo, a visual representation of a brand. Some, like Coca Cola, Disney, Apple and Nike are so iconic that exposure to them, even when they aren’t noticed, affects our behavior. For these large companies with their massive marketing budgets, it is fairly easy to expose large numbers of people to their logo and brand identity. As a result, their brand recall is close to 100% throughout a good part of the world.

But what about small and medium-sized companies? The average person is exposed to up to 5,000 ads a day. How can you get consumers to remember your brand with all this clutter? The surprising answer is through the sense of smell.

The sense of smell is the only one of our five senses that is directly connected to the part of the brain that processes emotion, memory and associated learning.

In fact, you are 100 times more likely to remember something that you smell than something that you see, hear or touch. Signature scents (also called corporate scents) are usually developed as a part of brand communication in the field of scent marketing, with the primary function to create a unique emotional connection with the customer.

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Let’s think about the personality of your brand:

-Is your brand reliable and trustworthy or edgy and fun? -Is your brand relaxed or power charged?

Also think about your target market:

- Are they young, middle-aged or older? - Predominantly male or female? -Value or luxury buyers?

These characteristics can be successfully matched with different fragrance elements to create a scent that embodies your brand characteristics.

When you finally create your signature scent, also called scent branding or Scent Logo as we name it, you can be sure that you have achieved to produce a custom scent for your brand that embodies its unique characteristics.

What is Scent Logo?

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Much like a graphic logo, the Scent Logo is used wherever the brand is present. After repeated exposures to the logo, customers strongly associate the smell with the brand. People are bombarded by an average of 5,000 marketing messages a day, and scent is a big differentiator. Smell creates a powerful emotional response and can boost brand identity as well as customer loyalty.

We are offering the possibility of using it in every possible customer touch-point, so that it can become associated closely with your brand in customers’ mind. Whether your business is retail, commercial, industrial, or of any other model, you always keep in mind the factors of "image" and "presentation“. If you own a hotel, store, spa or other location for your business, you can use a scent diffuser to disperse the fragrance in the air. You can also use in your packages, promotion material, amenities , etc.

Then, to spur repeat sales, use the scent in direct mail to remind customers of their positive experience they had by connecting with your brand.

Before you know it, your brand will be top of mind, and the aroma you detect will be the sweet smell of success!

What is Scent Logo?

Scent Logo: Creation

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Tailoring a signature scent is a multi-stage creation, evaluation and decision-making process. For any brand looking to benefit from scent marketing and wants to own its unique Scent Logo, it must ensure that:

a) “Omnia Scent Marketing” methods are followed.b) Suitable technology appliances are used .

The creation process of a signature scent begins with an active analysis and meeting to learn and fully capture the brand’s or company’s history, philosophy, vision, characteristics of space, and moreover how the brand wants to communicate with the scent itself. Some single essential oils will be introduced in association with the key features of the brand’s expression and will be drawn out as a design scheme for creation.

In order to determine a brand’s “ideal scent” we ask companies to carry out a creative brief and supply them with the Scent Marketing Questionnaire. All scents have very differing psychological effects on human mind.  Lavender relaxes while peppermint stimulates for example, and societal experiences of these scents also differ. 

How Scent Logo is created?

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Therefore brands need to determine exactly what they are trying to achieve through the scent when they decide to diffuse it in their stores or other areas as well as determine exactly what they want the scent to express about their profile. 

By taking into account at a brand’s target audience, color theme, values, identity, and market position we put our experts to find a scent that compliments and enhances the brand’s message while ensuring the scent contains the psychological components necessary to ensure consumers are positively affected in the right way each time they visit a scented store or an area. 

The ideal scent then becomes known and recognized as a company’s Scent Logo, which means that it is the basic custom scent or branded scent recognizable to consumers as the visual logo and slogan. 

How Scent Logo is created?

Technology Appliances

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After the ideal scent has been approved, it is important that retail stores or any other area use an effective suitable technology to diffuse the scent.  SPRING AIR’s innovative technologies and devices will respond to any project on demand.

SPRING AIR aiming always in the design and development of innovative products that will enhance every contemporary professional environment, it presents you with the newest technologies in the field:

Smart Air Technology and Aero Diffusion Technology

How Scent Logo is applied?

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Scent Logo 2016

How Scent Logo is applied/ felted: through the air

How Scent Logo is applied?

Smart Air Technology

SPRING AIR presents Smart Air mini; a unique revolutionary, high aesthetic device that functions digitally. It can aromatize every kind of professional area, thanks to a huge variety of perfumes. This appliance combines the high aesthetic design with the small size, which makes it most suitable for modern professional places.

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Smart Air Mini

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Aero Diffusion Technology

To deal with odors and create a pleasing ambience, it is no longer necessary to saturate a space with heavy concentrations of scent and environmentally unfriendly VOCs (volatile organic compounds). Aero Diffusion Technology represents a genuine breakthrough in the use of liquids for air treatment applications including Odor Remediation, Ambient Scenting, Restroom Hygiene and Aromatherapy.

The essence of the Aero Diffusion Technology ‘s breakthrough is the use of tiny 20 mm particles which can be evenly diffused in the air due to their minimum weight.

How Scent Logo is applied?

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How Scent Logo is applied?

ArtyScent

IconoScent

CryptoScent

Scent Logo 2016

How Scent Logo is applied/ felted: through exclusively designed products

• We own a unique library of 9.000 fragrances, thus responding to every demand or project. In this way, we are flexible to design and produce exclusive fine fragrances according to customer’s vision.

• Our R&D department is a leader in the use of world’s best techniques related to fragrances’ production, raw materials and essential oils. In strong collaboration with top perfumery companies, we always develop unique solutions for unique projects.

• In production modules we create pioneering solutions that respond to high technological expectations, delivering effective appliances and innovative solutions.

How Scent Logo is applied?

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Scent Logo 2016

A whole range of products can reflect your brand’s Scent Logo

• Luxury Scented Candles• Rattan Sticks

• Ultra Scent air freshener• Bags of fragrance for closets/ small spaces

• Gel balls• Scented plastic products

• Hotel amenities• Promotional Gifts

How Scent Logo is applied?

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Scent Logo 2016

With the implementation of “Scent Logo” Project and the creation of a dedicated scent, especially designed for the brand, we achieve:

 Brand awareness to the public.  Identification of the scent with the uniqueness of the brand .

Remarkable connection to the consumer.

These effects of Scent Marketing in the essence of the brand create a unique emotional relationship with each consumer and through the use of the company’ s unique products the bond gets even stronger.

The impressions created from the characteristics of a brand in conjunction with the unique products, differentiate the feeling of the brand to the public, creating loyal fans and a strong trustworthy relationship.

How Scent Logo is applied?

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Scent Logo 2016

Let us design

the Scent of your

dreams…