56 M A C E D O N I A - ª ∞ ∫ ∂ ¢ √ ¡ π ∞ - M A K E D O N I J A

A P a r a d o x o f D e f i n i t i o n s 57

For the Greek business world, Macedonia had and continues tohave a dual nature. In the first place, as an administrative region,it was the seat of their activities. Yet it is more than that. The name‘Macedonia’ and its derivative adjectives are the name of origin oftheir products, with which they have become established in theGreek or international market. At least 50 businesses are named“Macedonia” and over 200 define themselves as “Macedonian”, asemerged from impromptu research mainly in the Thessalonikiarea. A further thirty have chosen the names of Phillip and

Alexander, the kings of Macedonia, and a few more have in recentyears chosen that of Vergina, site of the Macedonian royal tombs.Many more have included the Macedonian sun, or the figures ofAlexander and Phillip, in their trademark. In the economy sector,it is clear that symbolisms are neither complex nor numerous. Yetit is obvious that all these businesses have always been sure thatthose symbols, whether as pictorial representations or asdefining epithets, clearly refer the purchasers or consumers oftheir services to Greek Macedonia.

MACEDONIA IN THE GREEK ECONOMY

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The word “Macedonia” and its derivates were also used as a commercial title,reflecting (either) its regional, historical or symbolic content/ meaning (of the word).

Almak A.V.E.E.Kalochori, Thessaloniki • Industry

Arisco Makedonias A.E.Thessaloniki • Domestic Appliances

Euromedika Dytikis Makedhonias A.E.Kozani • Medical Centre

Filippos HotelChalkidona • Hotel

Infocluster. Diktyo Viomichanikis Pliroforikis Makedhonias A.E.Thessaloniki • Information Technology Supplies

Leader Makedonias A.E.Thessaloniki • Foodstuffs Trade

Macedonia Cartons SaIonia, Thessaloniki •1992Producers of Packaging Materials

Macedonia Import O.E.Thessaloniki •1970 • Small Manufacturers

Macedonian Automoto RentalThessaloniki • Car Hire

Macedonian Business ScoolThessaloniki • Educational Institution

Macedonian Cotton LinesThessaloniki •1991 • Clothing Manufacturers

Macedonian Export LtdKaterini • 1973 • Exporters

Macedonian Rice MillsSerres • 1997 • Industry

Macedonian Sun HotelKassandreia, Chalkidiki • Hotel

Milesi Katastimata Makedhonias E.P.E.Thessaloniki • Paint Trade

Polar Makedhoniki EisagogikiVasilika, Thessaloniki • 1994 • Trading Company

Sitex Makedhonias EPEThessaloniki • Window and Door Frames Trade

Star Fm Dytikhs MakedhoniasGrevena • Radio Station

> Macedonian Company for the manufacture of clothes, Thessaloniki.

> Macedonian Pasta, Serres, Greek Product.

> Macedonian Ceramics.

> Makedhoniko (Macedonian),Greek product.

Theo Sol Makedonia A.E. Thessaloniki • Paint & Varnish Trade

VerginaKaterini • 2000 • Manufacturers of Foodstuffs

Vergina HotelThessaloniki • Hotel

Vergina-OlivesVolos • 1950 • Manufacturers of Foodstuffs

Agrotiki Viomichania MakedhoniasFlorina • Manufacturers of Foodstuffs

Agrotiki Viomichaniki Exagogiki MakedhoniasThessaloniki • Cotton & Cereals Trade

Agrotoemboriki MakedhoniasChalastra • Agricultural Machinery Trade

AthloMakedhoniki EPEThessaloniki • Sporting Goods Trade

Alexandreio Hotel Arnissa Pellas • Hotel

Alexandreio Kardiologiko Kardioxeirourgiko KentroThessaloniki • Medical Centre

Alexandreio OdeioThessaloniki • Educational Institution

Alexandros o MegasVasilika, Thessaloniki • 1988Bottlers of Table Water

Alexandros o Megas. Elliniki TechnikiMetalleftiki E.P.EThessaloniki • Producers of Metal Goods

Alexandros PallasThessaloniki • 1996 • Restaurant

Alevra MakedoniasThessaloniki • Trading Company

Allantika MakedoniasIonia, Thessaloniki • 1990 • Trading Company

Aloumimia MakedoniasKilkis • 1977 • Aluminium Production Industry

A P a r a d o x o f D e f i n i t i o n s 59

> Macedonian Flower Market. The seal illustrates a flower whose blossom is the sun of Vergina.

> Macedonian Plastics

> Macedonian furniture manufacture.

Alouminia MakedoniasAttiki • Aluminium Production Industry

AlouminomakedonikiThessaloniki • Aluminium Trade

Alfa MakedonikiThessaloniki • 1981 • Plastic Ware

Aparamilla Makedonika PlyndiriaVasilika, Thessaloniki • 1992 • Cleaners

Asfaltika MakedoniasThessaloniki • 1984 • Asphalt AluminiumConcrete Factory

Afromakedoniki O. E.Thessaloniki • 1982 • Foam Plastic ProcessingIndustry

Basileios Bryonis Makedonikes TouristikesEpicheiriseisThessaloniki • Tour Operators

VerginaThessaloniki • 1998 • Estate Agent

VerginaThessaloniki • Agricultural Machinery Trade

VerginaVeroia • Car Hire

VerginaThessaloniki • 2004 • Cleaning Service

Vergina A. E.Thessaloniki • 1995 • Pizza Restaurant

Vergina- Hellas A.E.V.E.Thessaloniki • Shop Fitters

Vergina- Hellas E.P.E.Thessaloniki • Shipping Company

Vergina, Oikodomika MichanimataThessaloniki • Graphic Arts

Viomichania Syrmaton MakedoniasChortiatis • 1979 • Industry

Viomichanika Plyntiria MakedoniasTrilofos, Thessaloniki • 1998 Trading Company

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> Pella. Macedonian Company of general imports- exports-representatives. The logo of the company consists of the name (Pella) with an ancient capital placed squarelyabove the name Pella.

A P a r a d o x o f D e f i n i t i o n s 61

Geniki Thermaseon Makedonias ThrakisThessaloniki • Heating Appliance Trade

Georgika Michanimata MakedoniasIonia, Thessaloniki • 1990 • Trading Company

Graphotechni MakedoniasThessaloniki • 1983 • Graphic Arts

Dermata MakedoniasThessaloniki • 1983 • Trading Company

Dimitriaki MakedoniasThessaloniki • Farm Produce Trade

Domiki Makedonias A.E.Thessaloniki • Construction Trade

Dromilko Makedonias E.P.E.Thessaloniki • Building Materials Trade

Dromoi Tou Krasiou Tis MakedoniasThessaloniki • Wine Related Tourist Services

Ekdoseis Makedonia E.P. E.Thessaloniki • Newspaper Trade

Elastika MakedoniasSerres • 1984 • Trading Company

Helliniki Makedoniki YpodimatopoiiaThessaloniki • 1962 • Industry

Helliniki Chartopoiia Makedonias A.E.Thessaloniki • 1936 • Industry

Emporiki Makedonias • ThessalonikiLubricants Trade

Emporiki MakedoniasThessaloniki • Building Materials Trade

Emporo- MakedonikiThessaloniki • 1989 • Glass and Ceramics Trade

Emporomakedoniki Em- MakThessaloniki • Bathroom Furniture & Fittings

Enosi MakedoniasSerres • Hauliers

Ex-Mak A.E. Emporiki Exagogiki Makedonias A.E.Thessaloniki • Shop Fitters

Epiplo MakedoniaThessaloniki • 1992 • Industry

Epicheiriseis Makedonias Eidon DiatrophisAssiros, Thessaloniki • 1998 • Trading Company

Ergodomi Makedonias AteKozani • Construction Company

Ergokat Makedonias AteveKozani • Construction Company

Ergoktimatiki Makedonias A.T.E.E.Thessaloniki • Construction Company

Ergobeton Makedonias AmetveKozani • Construction Company

Eteps Makedonias A.E.Thessaloniki • Cooling Apparatus Trade

MakedoniaThessaloniki • 1971 • Car Body Shop

MakedoniaThessaloniki • 1994 • Soldering Workshop

MakedoniaThessaloniki • Spice Trade

MakedoniaThessaloniki • Candle Makers

I.E.K. AlexandreioThessaloniki • Educational Institution

Intervino Makedonias E.P.E.Thessaloniki • Alcoholic Drinks Trade

Kavatex E.P.E.- Makedoniki BiotechniaThessaloniki • Textiles Trade

Kallitechniki Ekthesi MakedonikiThessaloniki • 1941 • Popular Art & CraftWorkshop

Kalomendika Makedonias TharkisThessaloniki • Medical Goods Trade

Karakitsios Security Makedonias E.P.E.Thessaloniki • Alarm Systems Trade

Café Makedoniki E.P.E.Thessaloniki • 1984 • Coffee Processing andPackaging

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A P a r a d o x o f D e f i n i t i o n s 63

Kentro MakedoniasThessaloniki • Clothing and FurnitureManufacturers

Klironomoi Dimitriou Simota "Makedoniki"Thessaloniki • 1984 • Brush Workshop

'Collection' Makedoniki KenditikiThessaloniki • Embroiderers

'Cotton Fields' MakedoniaThessaloniki • 1996 • Ready-to-Wear ClothingManufacturers

Kreata Makedonias EPE Thessaloniki • Foodstuffs Trade

Levitopoiia MakedoniasKalochori, Thessaloniki • 1997 • Industry

Leiantiki MakedoniasThessaloniki • 1983 • Grinding ApparatusProcessing

Lefkosidirourgia MakedoniasThessaloniki • 1992 • Industry

Lithomakedoniki E.P.E.Thessaloniki • Contractors

Mavil Makedoniki Viotechnia ElektronikonThessaloniki • 1984 • Producers of Electronics

Makednos Finance A.E.Thessaloniki • Financial-Economic Services

MakedonasThessaloniki • 1963 • Automobile Springs

MakedoniaThessaloniki • 1945 • Bakery

MakedoniaThessaloniki • 1965 • Cured Meats & Sausages

MakedoniaKalochori, Thessaloniki • 1975 • LegumePackaging Plant

MakedoniaSindos, Thessaloniki • 1976 • Rice ProcessingIndustry

MakedoniaThessaloniki • 1976 • Chair Makers

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MakedoniaThessaloniki • 1984 • Cleaning Contractors

MakedoniaThessaloniki • 1988 • Clothing Trade

MakedoniaThessaloniki • 1989 • Roast and BakingApparatus Trade

MakedoniaThessaloniki • 1990 • Knitwear

MakedoniaIonia, Thessaloniki • 1992 • Paper Processing

MakedoniaMelissochori, Thessaloniki • 1992 • Restaurant

MakedoniaPeraia, Thessaloniki • 1992 • Dry Cleaners

MakedoniaThessaloniki • 2002 • Public Transport Co-operative (KTEL)

MakedoniaThessaloniki • 2004 • Company Car Depot

MakedoniaThessaloniki • Bread Trade

MakedoniaGiannitsa • Tyre Trade

MakedoniaThessaloniki • Petroleum Products Trade

MakedoniaThessaloniki • Foodstuffs Trade

MakedoniaThessaloniki • Coffee House

MakedoniaVeroia • Hotel

MakedoniaThasos • Hotel

MakedoniaSerres • Pizza Restaurant

MakedoniaThessaloniki • Airport

A P a r a d o x o f D e f i n i t i o n s 65

MakedoniaThessaloniki • Wedding Supplies Trade

MakedoniaLarisa • Hotel

MakedoniaAthenes • Hotel

MakedoniaThessaloniki • Petroleum Products Trade

Makedonia PalaceThessaloniki • Hotel

Makedonia 88,5Thessaloniki • 1993 • Radio Station

Makedonia Catering A.E.Thessaloniki • Foodstuffs Trade

Makedonia Hellas A.E.Serres • Television Channel

Makedonia ExpresThessaloniki • 1998 • General Travel Agency

Makedonia KoinopraxiaAthenes • Hauliers

Makedonia BetonRodopoli, Thessaloniki • Concrete Trade

Makedonia O.E.Thessaloniki • 1969 • Metal Constructions

Makedonia Rend A.E.Thessaloniki • Leasing Buying & Selling Agency

Makedonia 'Soft'Thessaloniki • 1982 • Computer HardwareProcessing

Makedonia 'Sport'Kavala • Sports Supplies

Makedonia T.V.Thessaloniki • Television Channel

Makedonia TendesThessaloniki • Awnings Trade

Makedonia 'Textil'Agia Paraskevi • 1977 • Knitwear Factory

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Makedonia TransThessaloniki • International Hauliers

Makedonia- Thessaloniki SecurityThermi, Thessaloniki • 1994 • Storage

Makedonia Psygeia A.E.Veroia • Cooling Apparatus

Makedonia -Sarisa -SecurityThessaloniki • 1992 • Protection Company

MakedonikaVasilika, Thessaloniki • 2002 • Carpet Cleaners

Makedonika AkinitaThessaloniki • Estate Agent

Makedonika Ammorycheia StrimonosThessaloniki • Mine

Makedonika Asfalistika Kafsima OriktelaiaThessaloniki • Fuel Trade

Makedonika Dimitriaka Thessaloniki • 1994 • Foodstuffs Trade

Makedonika Edesmata E.P.E.Thessaloniki • 1991 • Foodstuffs Trade

Makedonika Ekpaideftiria A.E.Thessaloniki • 1988 • Educational Institution

Makedonika EstiatoriaThessaloniki • 2002 • Restaurant

Makedonika Zacharodi A.E.Thessaloniki • Foodstuffs Trade

Makedonika Elektronika E.P.E.Thessaloniki • 1967 • Producers of ElectronicApparatus

Makedonika Katharisteria VafeiaThessaloniki • 1972 • Cleaners

Makedonika Koptiria E.P.E.Thessaloniki • 1999 • Small Manufacturers

Makedonika LanoroklosteriaThessaloniki • 1957 • Industry

Makedonika LouloudiaThessaloniki • Florists

A P a r a d o x o f D e f i n i t i o n s 67

Makedonika MarmaraKavala • 1985 • Mine

Makedonika NafpigeiaThessaloniki • 1995 • Shipyard

Makedonika Naftiliaka PraktoreiaPatra • Shipping Company

Makedonika NeaNaousa • Newspaper

Makedonika OspriaNimphopetra, Thessaloniki • 1991Foodstuffs Trade

Makedonika Perifereiaka A.E.Thessaloniki • 1990 • Electronic Supplies Trade

Makedonika PlastikaThessaloniki

Makedonika Plekta E.P.E.Thessaloniki • 1992 • Industry

Makedonika PlektiriaThessaloniki • 1946 • Small Manufacturers

Makedonika Pota E.P.E.Thessaloniki • Trading Company

Makedonika StegnokatharistiriaThessaloniki • Cleaners

Makedonika TypovafeiaThessaloniki • 1953 • Manufacturers of Dye

Makedonika TypografeiaThessaloniki • 1974 • Printers

Makedonika FagentianaThessaloniki • 1967 • Producers of GlazedEarthenware

Makedonika Fota O.E.Thessaloniki • Electrical Supplies Trade

Makedonikai Vyrsodepsies kai ExypiretiseisThessaloniki • Small Manufacturers

Makedonikes Grammes A.E.Thessaloniki • 2002 • Transport Depot

Makedonikes Dimoskopiseis kai DiafimiseisThessaloniki • Advertising Agency

> Macedonian Halva. The logoconsists of the name (MakedhonikosChalvas) and a metal with the headand shoulders of a Macedonianmaiden donned in the traditionalMacedonian garb

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Makedonikes Dianomes E.P.E.Thessaloniki • Paint Trade

Makedonikes Ekdoseis E.P.E.Thessaloniki • Publishers

Makedonikes Exagoges E.P.E.Thessaloniki • 1995 • Trading Company

Makedonikes Epixeiriseis AlouminiouThessaloniki • 1982 • Aluminium Goods Trade

Makedonikes PatatesThessaloniki • 1992 • Foodstuffs Trade

MakedonikiThessaloniki • 1964 • Heating Appliances

MakedonikiThessaloniki • 1973 • Women's Clothing

MakedonikiThessaloniki • 1984 • Promotional Gifts

MakedonikiIonia, Thessaloniki • 1984 • Electrical GoodsTrade

MakedonikiDiavata, Thessaloniki • 1993Small Manufacturers

Makedoniki Thessaloniki • 1996 • Estate Agent

MakedonikiThessaloniki • Insurance Company

MakedonikiAthenes • General Hauliers

MakedonikiVeroia • Newspaper

MakedonikiVeroia • Newspaper

MakedonikiThessaloniki • Technical Projects

Makedoniki AgoraLarisa • Trading Company

Makedoniki PotopoiiaDrama • 1970 • Smalll Industry

> The Macedonians centuries ago created thetradition of the good Macedonian wine; atradition with many secrets which have beenhanded down from generation to generation.Today, we still follow the same tradition of2,300 years in producing the MakedhonikoTsantali. Both this tradition and the art ofTsantalis give to Makedhoniko the rich flavourand the characteristic taste of fresh grape.

> Macedonian vinegar. The trade markincludes a typical Macedonian mansion inthe centre of a vineyard.

A P a r a d o x o f D e f i n i t i o n s 69

Makedoniki (Viko)Thessaloniki • 1944 • Shoe Lace Industry

Makedoniki A.V.E.E.Kavala • Glass Importers

Makedoniki A.E.Skidra, Pella • 1972 • Manufacturers ofAluminium Products

Makedoniki A.E.Thessaloniki • Car & Machinery Trade

Makedoniki AgoraThessaloniki • 1941 • Retail Shop

Makedoniki Agrotiki E.P.E.Thessaloniki • Farm Produce Trade

Makedoniki A.E. Athenes • Textiles Manufacture & Trade

Makedoniki Allantopoiia HermisIonia, Thessaloniki • 1975 • Producers ofFoodstuffs

Makedoniki Anthagora A.E.Thessaloniki • Florists

Makedoniki Asvestopoiia 'O Chortiatis'Chortiatis • 1995 • Building Lime Producers

Makedoniki Asvestopoiia Titan A.V.E.E.Lete, Thessaloniki • 1973 • Building LimeProducers

Makedoniki VatopoiiaNeochorouda, Thessaloniki • 1985 • MattressMakers

Makedoniki VivliodetikiSindos, Thessaloniki • 2001 • Book Binding

Makedoniki VidopoiiaThessaloniki • 1977 • Industry

Makedoniki ViomichaniaThessaloniki • 1975 • Manufacturers of PlasticGoods

Makedoniki Viomichania VamvakosThessaloniki • Industry

Makedoniki Viomichania GalaktosKoufalia, Thessaloniki • 1950 • Industry