2007 Annual Report Gr

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002 003 004 .. 005 006 Coca-Cola 008 2007 010 014 018 022 026 & 036 040 046 048 .. 050 Coca-Cola 055 124 125

002

Coca-Cola 2007

Coca-Cola The Coca-Cola Company. , . , , .

2000 , . . , - , .

003

Coca-Cola 2007

2007

9% 7%

17%

13%

13%

4% 5% 7% 8% 9%

8%

w

, (.) () ( , ) ROIC ( )

2007 2.019 6.462 2.655 703 472 1,30 1.067 12,2%

2006 1.788 5.616 2.253 576 380 1,05 905 10,4%

% +13 % +15 % +18 % +22 % +24 % +24 % +18 % +180 ..

: 2006 507 , 875 39% 22% .

2006 , , . 2006 3 2007.

004

Coca-Cola 2007

2007 : , ( ) 1 . 472 ., 24% . , . , Coca-Cola . , , . , . . , , . 37% , 10% 2001. , : , , . 2002 , 28% 19% 32%. . . 2007, , 15 12 . : 20% . , ( PET PET) . , , , ( ). , , . 2007, , . , Coca-Cola 2007. , , 400 , , , . , , . , , . , . , , , .

. ..

005

Coca-Cola 2007

Coca-Cola . . 13% . 22% 703 ., 472 ., 24% . . Coca-Cola Zero 2007 21% . , , , 150 , , 73% 2007. 37% 10% 2001. 2008, . , The Coca-Cola Company illycaff S.p.A., . , , . Eurmatik, , . , , . . , . Coca-Cola , . . 2007, . , , 29,7 Kcal/100ml, 19% , 2001. , , , . (), , . , . 18.000 CO2, 2006, 15 . , . , 2008, , . , . . 2007, (PET) ( PET) . , , : , . , 2008 .

006

Coca-Cola 2007

Coca-Cola

34%

200719% 47% = 2.019 .

41%

18%

41% = 6.462 .

42%

16%

42% = 703 .

2000. .., Coca-Cola Beverages plc, Coca-Cola .. (Coca-Cola ), The Coca-Cola Company Financial Times (FTSE4GoodEurope)

2001 2002

. The Coca-Cola Company, Coca-Cola

. . Coca-Cola Valser Mineralquellen AG Dorna Apemin S.A. . Coca-Cola

2003

20 Amita, 29 2 Multivita sp.z.o.o. Rmerquelle GmbH ..

2004

Gotalka d.o.o. Coca-Cola Coca-Cola 17.000 3,5 2004

2005

Vlasinka d.o.o. Bankya E.O.O.D. Multon Z.A.O., Vendit Ltd, Deep RiverRock , UNICEF 2005 Valser Viva Saldo ,

007

Coca-Cola 2007

(.) (. ) Coca-Cola 73 33 Coca-Cola Fanta Coca-Cola light

78 10 Coca-Cola Fanta Nestea

396 3 Coca-Cola Fanta Bonaqua

: Economist, 2007

2006

Fresh & Co d.o.o., Fonti del Vulture S.r.l., Yoppi Kft., 500 , o Kropla Beskidu 2006 , Media & Marketing 404, Sarbanes-Oxley,

2007

Eurmatik, GfK Powerade , Bloom Rmerquelle emotion InnoBev Next 49 - Real , 2 1 .

008

Coca-Cola 2007

2007

K .

.

2001 2002 2003 2004 2005 2006 2007

1.185 1.268 1.359 1.413 1.578 1.788

2001 2002 2003 2004 2005 2006 2007

231 304 386 435 501 576

2.019

703

.

(19) 39 116 253 320 380

2001 2002 2003 2004 2005 2006 2007

2001 2002 2003 2004 2005 2006 2007

3,2% 5,2% 7,1% 8,5% 9,4% 10,4%

472

12,2%

009 4% 11%

Coca-Cola 2007

200190% 6% 3% 1% 21% 63% 21% 11% 5%

2007

1% 6%

57%

: 2007 100% Multon Fresh & Co .

.

1.000

2001 2002 2003 2004 2005 2006 2007

496 579 665 726 813 905 6,9 3,9

2,8 5,0

1.067

Coca-Cola

, , .. 21% 11%

/

40%

, 28%

40%

60%

Coca-Cola , 28 550 . Galway , Petropavlovsk . , .

Coca-Cola 011 Hellenic 011 Coca-ColaReport Annual 2007

012

Coca-Cola 2007

28 , , . Coca-Cola . , , , . , . , . , , . , , .

2007, Coca-Cola , . , . , Aquavision , , . , , , , . . , , . . 2007, , . , Cappy Nestea, Cappy Powerade. , (PET) . . , . , , . , . , , . , SAP . , , . , , , , , .

013

Coca-Cola 2007

(.) (. ) 21,5 7,4 128 7,7 5,1 124 28,3% 53,7% Canadean: , 2007.

2007 , , -, 16. .., . 2007.

, . 72 17 . 2005, . , . , , . , , . , , , , , . , 600 , . , Thiess River 2007 Brisbane .

Coca-Cola, 90 700 , . , , .

015

Coca-Cola 2007

016

Coca-Cola 2007

, . 2007 37% . 13 , . 33 on the go. Nestea , , . Burn , . 2007 7%, Coca-Cola Zero, Fanta Sprite .

, , . . Coca-Cola , , , . 2007 . Coca-Cola Zero . Coca-Cola Zero cola 8% Coca-Cola 2007. Coca-Cola Zero , . . , Powerade Aqua+, , . Bonaqua , Rmerquelle emotion Avra Bloom , . . , Amita , . Cappy, Frulite Dobry , Fruice Joy . 2007, Nestea . Nestea Vitao , Nestea , , . 2007, , , . , 33% , . , 330 .. , . Burn, , , , , .

017

Coca-Cola 2007

Powerade Aqua+

330 ..

Rmerquelle

Fruice Vital

Dobry

Nestea Vitao

Rich Fruit Mix

Coca-Cola Zero

Joy

Avra Bloom

, , ,

Nestea

Amita

Amita Fun Biscuit

Amita

Burn

. , . , , .

019

Coca-Cola 2007

020

Coca-Cola 2007

H Coca-Cola 1,4 , , , , . , . 2007 . , . 11 13 , , , . GS-Carrefour ECR Europe, . , , . . 2008. , .

, , . . 2007, , , , . . , , , , .

. , , , . , . , . , . 2007, 200.000 1,6 . , . , , . , , , , . , , , , , . , , , , , , , , .

021

Coca-Cola 2007

Coca-Cola .

. , . . . , , , . Coca-Cola .

, .