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Corporate report on sustainability in a globalized market in times of crisis & effective communication methods

Transcript of 13 edm66lef1 11100763_

  • 1. 15/11/2013

2. stakeholders stakeholders 3. : & - ( Social Media) 4. & : , , , ( ) 2,4% ( ) 2006-2011 3,3% 2011 5. 2010 2011 + = 6. & 7. 8. & & , , 9. stakeholders 4 , , , 1200 3 , , : 200 merchandisers 2.000 10. / / : 11. 2011: 118.494.009 2012: 121.009.432 2,1% 2012: 12.527.032 1,8% 12. 2011 2012 2012 1 13. , & , 14. & , 15. / / 16. 17. & 18. : & / stakeholders 19. 1) - : & 2) & 20. 3) : - / - twitter - blogs sites , videos - / story telling 21. : / & & CAPRICE & brands 22. , brand name 23.