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Corporate PresentationMar 2014

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Ι Company Profile

ΙΙ Customer Base & Product Range

ΙΙΙ Sector Data

IV Strategy

Agenda

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Ι. Company Profile : 1. History milestones2. Group Premises3. Group Structure4. Shareholders

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History – Milestones

1931: SIDMA (Steel Trading of

Macedonia) is founded in

Thessaloniki by the Amariglio

brothers.

1950-1990: The headquarters

move to Athens. SIDMA establishes its

leading position in the sector

1991: SIDMA begins its

transformation to a Steel

Service Center. The first

processing lines are installed.

1996-1998: One

merger and one

acquisition in the sector.

1999: SIDMA joins

forces with SIDENOR

group.

2001: SIDMA acquires the majority of PANELCO

S.A., a manufacturer

of polyurethane

steel sandwich panels.

2004: Export

activity to the Balkans

begins.

2005: SIDMA enters the

Athens Stock Exchange.

Subsidiaries in Bulgaria and Romania are

founded.

2007: Construction of three new Steel Service

Centers (Inofyta,

Bucharest and Sofia) is completed.

2008: Production moves from Aspropyrgos to Inofyta.

2009: Central Offices

move to Inofyta.

2010: Distribution moves from Aspropyrgos to Inofyta.

2012: Distribution

back to Aspropyrgos. Production in

Inofyta is temporarily

stopped.

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Aspropyrgos (Athens Area)

Oreokastro (Thessaloniki Area)

Inofyta (Athens Area)

PANELCO S.A. (Lamia) SIDMA Romania (Bucharest)

SIDMA Bulgaria (Sofia)

Group Premises

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Group Premises

Aspropyrgos Inofyta Thessaloniki PanelcoRomania

Bucharest / Timisoara

Bulgaria

LAND 35,000 m2 80,000 m2 53,000 m2 43,000 m2 35,000 m2 39,000 m2

WAREHOUSE/ OFFICESOwned 13.500 m² 17.670 m² 20.000 m² 10.500 m² 6.500 m² 9.000 m²Leased 1.820 m²

EQUIPMENT

P 4 Flat products processing lines

P Polishing line for stainless steel material P Painting & metal shot

blasting lineP Profiling line

P 5 Flat products processing linesP Plasma cutting

machineP Oxygen flame cutting machine

(CNC)

P 2 polyurethane infusion lines

P 1 Profiling lineP 2 Cold forming

(bending) machinesP1 cut-to-length lineP1 Auxiliary saw

P 3 Flat products processing lines

P 3 Flat products processing lines

PRODUCTION CAPACITY PER YEAR

260.000 MT 255.000 MT 2.000.000 m2 85.000 MT 100.000 MT

VOLUME SERVED

- 55% of total sales volume

of the company

- 45% of total sales volume of the

company- 100% of total

production in Greece

- 85% of total sales volume in

Bucharest- 15% in Timisoara

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SIDMA Group Structure

SIDMA SAEstablishment : 1931

94%

PANELCO S.A. 2001

100%

SIDMA BULGARIA

2005

100%

SIDMA ROMANIA

2005

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SIDMA - Shareholders

VIOHALCO S.A. is the holding company of the largest Greek metals processing group. Established in 1937, VIOHALCO S.A. has been listed on the Athens Stock Exchange since 1947.

VIOHALCO S.A. participates in approximately 90 companies, six of which (ELVAL S.A., ETEM S.A., HALCOR S.A., HELLENIC CABLES S.A., SIDENOR S.A., and CORINTH PIPEWORKS S.A.) are listed on the Athens Stock Exchange and are leading companies in their sectors. Annual turnover exceeds € 3 billion .

With production facilities in Greece, Bulgaria, Romania and the United Kingdom, the companies specialize in the manufacture of copper (HALCOR S.A. and SOFIA MED S.A.), aluminum (ELVAL S.A., ETEM S.A. and BRIDGNORTH ALUMINUM Ltd) and steel products (SIDENOR S.A., STOMANA INDUSTRY S.A. and CORINTH PIPEWORKS S.A.) as well as cables (HELLENIC CABLES S.A. and ICME ECAB S.A.).

Viohalco Group35,0%

Public25,0%

Pizante -Amariglio Families40,0%

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SIDMA S.A. at a glance

Producer SIDMA S.A.

Products: Flat, Long, Wire Products & Panels.

Services: Cutting & Slitting , Shot blasting & Painting, Polishing, Plasma & Oxygen cutting.

Leading steel distributor in the Greek and Balkan markets combined.

Distribution network with 5 warehouses in Greece and the Balkans.

220 employees.

Key financials

– FY 2011 Sales: € 143 million

– FY 2012 Sales: € 132 million

– FY 2013 Sales: € 128 million

CustomerConstruction:

• Building and civil engineering

Manufacturing :

• Machinery

• White Appliances

• Mechanical Engineering

Others:• Public Sector• Metal products• Shipbuilding

Merchants:

• Retail

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ΙI. Customer Base & Product Range

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Manufacturers and industries, utilizing steel products as raw material for their production.

Traders of steel and related materials.

Constructors of metallic parts and mechanical industry.

Construction companies and joint ventures for public and private projects.

Customer Base

More than 1,400 active customers

No customer represents more than 2% of the total annual turnover

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•Merchant Bars•Profiles•Hollow Sections•Construction Tubes

•Galvanized Wire•Galvanized Fencing Mesh•Black Wire

•Hot Rolled•Cold Rolled•Pickled & Oiled•Galvanized•Corrugated &Trapezoidal•Prepainted•Stainless Steel

Product Range

Long Products

Flat Products

(Coils & Sheets)

Panels Wire Products Mainly used as cladding for

industrial buildings.

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Typical Product & Services

Corrugated Products

Cutting to Length

Bending

Oxygen & Plasma cutting

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Sector Information1. Steel Cycle and EBITDA / cash flow relationship2. EU - Apparent Consumption

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Steel Cycle and EBITDA / cash flow relationship

1) The Company buys and sells products at spot prices generally

2) Sales increase as a function of the steel price inflation environment

3) Cost of material are based on an average cost method for inventory and therefore lag the steel price increase

4) This time lag creates accounting windfall profits (windfall losses in a decreasing steel price environment) inflating (deflating) EBITDA

5) Assuming stable inventory volume cash flow is impacted by higher NWC needs

6) The windfall profits (losses) are mirrored by inventory book value increases (decreases)

Theoretical relationship* Comments

*Assuming stable inventory volumes

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163152

184

170175

115

137

SOURCE: EUROMETAL FORECAST

184

145

7%

32% 19%

6% 1329%

IN 2013, EU MARKET SUPPLY IN FINISHED STEEL PRODUCTS (EXCL.SEMIS)IS FORECASTED TO BE 133 MIO. TONS. SINCE 2007 ABOUT 50 MIO TONS WILL HAVE

DISAPPEARED FROM EU MARKET SUPPLY

EU - Apparent Consumption2004 - 2013E

2013 ESTIMATED STEEL DEMAND WILL AVERAGE

72% OF 2007

2004 2005 2006 2007 2008 2009 2010 2011 F2012 Ε2013

1331%

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ΙII. Strategy1. Risk Management

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Risk Management

Effective risk management is central to SIDMA’s success and growth. Sources of risk:

SourceSource

Client DefaultClient Default

ActionAction

Credit Insurance65% receivables is presently covered

Credit Insurance65% receivables is presently covered

Market CyclicalityMarket Cyclicality Keep low inventoriesLong term relationship with suppliers

More value added products

Keep low inventoriesLong term relationship with suppliers

More value added products

Market Leadership challengeMarket Leadership challengeBroad sales network

Diversified customer baseFocus on sales volume in order to maintain high purchasing power

Broad sales networkDiversified customer base

Focus on sales volume in order to maintain high purchasing power

LiquidityLiquidity Improve DSO by more that 45 days since 2008

Improve DSO by more that 45 days since 2008

Enough funds to weather the stormEnough funds to weather the stormKeep adequate cash reservesKeep adequate cash reserves