Ανάπτυξη website & e-shop | Ιάσων Καταρόπουλος | Atcom Internet &...
Transcript of Ανάπτυξη website & e-shop | Ιάσων Καταρόπουλος | Atcom Internet &...
Εκπαιδευτικό πρόγραμμα
Ψηφιακό μάρκετινγκ & κοινωνικά δίκτυα
Ανάπτυξη website & e-shop________________________________
Ιάσων Καταρόπουλος
Head of Projects Implementation
Atcom Internet & Multimedia
e-Commerce
how to make an
Web site
Project Manager
Back end
developer
Who do you really need?
eCommerce
manager
Web
Designer
Front end
developer
Usability
Expert
SEO &
Analytics
expert
Marketing
expert
Register
Login
Check out / Payment
Add to cart
Add to wish list
Search for products
Submit a contact form
Submit a support ticket
Add wish list to shopping cart
Register for newsletter
Share on Facebook / Social media
Information architecture (IA) is the structural
design of shared information environments;
The art and science of organizing and labelling
websites, intranets, online communities and software
to support usability and findability
Site map
Navigation flow
Search logic
Wireframes
Color palette
Typography (fonts/sizes)
Textures (material/gradients/flat/leveled)
Inspiration (web/photos/buildings/nature)
Home page
Product list page
Product detail page Sign in
Register
Register thank you page
Password reminder
Password reminder thank you page
Wishlist
Empy wishlist (no products)
My account landing
My personal details form
My address list
My address create/edit form
My password change
My password change thank you page
My orders
My orders order detail page
Mini cart
Full cart
Full cart no products
Product list no products
Product list quick view (Lightbox)
Product page zoom in lightbox
Product page size guide lightbox
Brands list page
Search results page
Search results not found page
Sign in
Logged in one page
Logged in one page thank you page
Guest one page
Guest one page thank you page
Order Confirmation Print Friendly
Content page
Content page wide
Stores
Press releases
Press releases detail page
Contact us page with contact form
Contact form thank you page
FAQ' s
Generic email template (Register | Password reminder | Send to
friend | Newsletter confirm | Contact form confirmation)
Order confirmation
40+ templates
DATABASE
WEB SERVER [ASP.NET – PHP – RUBY – JAVA -
PYTHON] SERVER
HTML
CSS
JAVASCRIPT
WEB BROWSER
CLIENT
small iterations - test as you develop B
asic
me
nu
– h
ead
er –
fo
ote
r
Re
gist
rati
on
- lo
gin
Use
r p
age
s
Pro
du
ct li
st –
pro
du
ct d
etai
l
Ch
eck
ou
t p
roce
ss
Oth
er
pag
es
Test all along
Making an
e-Commerce
Web site
Platforms
Trends
Markets
Case Studies
Break
Joomla
Wordpress
Magento
Shopify
Bigcommerce
WooCommerce
1ShopCart
Sitefinity
Kentico
Sitcore
Liferay the list is endless
Hosted Open source Commercial
Beginners Mid level Enterprise
Today’s retail environment has moved to a shopper-centric,
omni-channel, uber-connected landscape fueled by
technologies such as mobile (smart phones & tablets), social,
intelligent opt-in location based, cloud and analytics.
Consumers expect to use all their technologies in all aspects of
their lives – including in stores, which is still the heart of the
brand experience.
omnichannel
Consumers want to
move seamlessly among
all retail environments,
real and virtual,
as if they were one.
Greece – B2C – 2012
1500 euros
Average spend
per shopper in
Greece
1,9 million people are online
Shoppers in Greece
Europe – B2C – 2012
820 million people live in Europe
529 million people use the Internet
250 million people are online shoppers
1243 euros
Average spend
per shopper
50% of the population in Turkey is under 30
In Istanbul shoppers have same day delivery
Pay on delivery – Greece Turkey Russia China
m-commerce is huge in under-developed
countries
Website visits do not drop during the
summer
Clothes, electronics and books are the best
selling categories
Making an
e-Commerce
Web site
Platforms
Trends
Markets
Case Studies
Break
Εκπαιδευτικό πρόγραμμα
Ψηφιακό μάρκετινγκ & κοινωνικά δίκτυα
www.kek.aueb.grFollow DigiMa on
Facebook | Instagram | Slideshare