Λήδα Λιακοπούλου, Head of Design & Communication / Co-Founder, OSeven
21
MAY 2016
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Transcript of Λήδα Λιακοπούλου, Head of Design & Communication / Co-Founder, OSeven
MAY 2016
The problemDriving Needs
Changing
>$1Tril p.a. to global economy
1.24M deaths & 20-50M serious injuries p.a.
andMotor Insurance companies
Buy the driving risk
80% CLR(Claims+Exp.)/Revenues
Can’t motivatetheir customers to drive safe & eco
Pay based on howwe all drive
Don’t know theirweak points
Drivers
A Pioneer Company For Insurance Telematics
Τhe company
Createsafe & eco drivers
Reducebusiness risk
Redefinerelationship with customers
Driving Behaviour Analytics
Smartphoneonlysolution
MachineLearning
techniques
DrivingBehavioural
modelling
Financial pitch to insurersUBI vs Non UBI in Europe
Insurance profit increase(per annum)
€180B
€36B€60B
€24B
Premiums Current Gross Profit
EstimatedUBI Gross Profit(OSeven costs incl.)
65%Profit Increase
CLR: 80% CLR: 60%
Claim frequencyreduction
30%
Data: Ptolemus
Based on 5M UBI subscribers in 2014
160MUBI subscribers by 2020
Global facts
Smartphone solution vs OBD
The Solution
Smartphone revolutionises the way we drive and we insure
Fast Scale-upMass appealing /Legal regulations
-70%of OBD solution cost
Million of euro savings
Mobile use recognition
Driver distraction causes26% of traffic accidents
Social Gamification / user friendly
A flexible platform
The future
Datatransfer
RATING
SOCIALGAMIFICATION
Clearing House of APIs & Tech Aggregator
9.5years old in EU
11.5years old in USAvg. age of cars on the roads is rising
The Future
The Trojan Horse
The Past
3G
Unique ValueProposition
challenges
Machine Learning
Harsh events detection Driver distraction Noise / in car activity
Driver ID recognition Driver / Passenger recognition
challenges
Driving Behavioral Modelling
Driver distractionWeather conditions
Harsh events frequencybased on road type and speed
Scoring
Risky hours
Speeding
challenge
Change Driver’s philosophy
Things are changing
awarenessperception
educationfocus
What we mean by “cool driving”
Understanding of weakand strong points
Distraction factors
Importance of our actions
Driving DistractionMobile Phone use is the leading cause
M
Accidents do not happen, they are caused.
A texting driver is
23 timesmore likely to get involved
into an accident
In 26%of car accidents
mobile use is involved
A texting driveris basically blind for
4.6’’As long as it takes to cover the distance
of a football field at 100km/h
Platform withbenefits
The AppPay How U Drive
Help drivers improve.Make roads safer
for all
Maximizecustomer engagement
and improvement
PersonalisedBulk Messaging
Social GamificationStrong motivation
Comparewith others
Ensure Driver’s Safety. Immediate action
save lives.
Crash detection
Web PortalDrivers Menu
Know your drivers’
ranking & createefficient gamification
schemes
Who rates you?
Not just a marketing toolΝot just another App
1 of the 8 members of the Expert Panel of the Global initiative
“Together for Safer Roads”founded by: Anheuser-Busch InBev, AIG, AT&T, Chevron, Ericsson, Facebook, IBM, iHeartMedia, PepsiCo and Walmart
in the field of Road Safety, Driving Behavioural Analysis, Transportation Engineering,Machine Learning, Statistics & Risk Analysis
>25yrsof internationalresearch
€100Mestimated researchtotal budget
