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  • 1

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    people will respond, emotionally and cognitively to what they do.

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    Heritage & Greatbatch ( 1986)

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  • 7

    Gerbners (1976) cultivation research deals with individuals values and

    cognition as influenced by their differential contacts with societys

    culture as transferred by television.

    1950

    ( Woodhall, 1989:478-482).

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    Crime offers consistent rapport to the primary definers thesis (

    Chermak, 1994) but it seems too inflexible for other issues.

  • 9

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    structure must be clear and precise.

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    most profound influence on public services broadcasters through

    Western Europe ( Achille, Y. & Bueno, J.,I., 1994 : 135).

    ,

    (Thomas

    & Thomas, 1928:572).

    (Lynch, 1993: 203-264).

  • 11

    ,

    ( , 2002: 79).

    We think only in signs (Derrida, 1976: 50).

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    Sperber & Wilson (1998)

    :

    (Argyle, 1975)

    If social change has seemed to accelerate in recent years as argued,

    by Toffler ( 1971), this has be due in large part to a spate of new

    information processing, communication, and control technologies such

    as the computer- most notably, the microprocessors that have

    proliferated since the early 1970s ( Beninger, 1986).

    5.2

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  • 12

    (1995: 28)

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    As Williams and Giles (1996:21) have noted, the issue is not whether

    or not stereotyping is used but whether but whether the stereotyping

    leads to "negative evaluations, misunderstandings and even conflict."

    : (

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  • 13

    (Molm, 1988: 109).

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    Molm, L.(2001) Theories of Social Exchange and Exchange Networks, in

    George Ritzer and Barry Smart(eds.), Handbook of Social Theory. London:

    Sage:260-272.

    Molm, L.(1988) The structure and Use of Power: A Comparison of Reward

    and Punishment Power. Social Psychology Quarterly 51: 108-122

    , . (1991)

    . & . (),

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    5.4

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  • 14

    Risman ( 2004: 437), Ritzer ( 2012: 456),

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  • 16

    6.1 :

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    [...] Sociological theory, 9: 70-86 [...] Sociological

    theory 9, pp 70-86.

    4

    . [...] Oxford: Blackwell: 235- 270

    [...] Oxford: Blackwell, pp. 235- 275.

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    Mugny, G. ( 1982) The Power of Minorities. London: Academic Press.

    , . (2004) . :

    .

    6.3 .

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    Marcuse, H. (1958) Soviet Marxism: A Critical Analysis. New York:

    Columbia University Press.

    , . . (1995) :

    . : . .

    6.4

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    ( .) (ed)

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  • 18

    Guimelli, C. (ed.) (1994) Structures et Transformation des

    Representations Sociales. Neuchatel: Delachaux et Niestle.

    , .( .) ( 1993) . : .

    , . & , M. (.) (1988) ,

    . : .

    Parsons, T. & Shills, E (eds.) ( 1951) Toward a General Theory of

    Action. Cambridge, Mass: Harvard University Press.

    6.5 .

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    in

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    &.

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  • 19

    , . (1990) - : 5

    1989, . . (.),

    1980. : : 360-

    387.

    Mc Laughin, L. ( 2004) Feminism and the Political Economy of

    Transnational Public Space, in N. Crossley and J.