Ε.Μ.Π.Ι. Βασιλείου --- Electronic Commerce Servers --- 1 Εθνικό Μετσόβιο...

Ε.Μ.Π. Ι. Βασιλείου --- Electronic Commerce Servers --- 1

Εθνικό Μετσόβιο ΠολυτεχνείοΜεταπτυχιακό Τμήματος ΗΜ & ΜΥ

(Άνοιξη - 2001)

Δίκτυα Προστιθέμενης Αξίας EDI και Εφαρμογές Ηλεκτρονικού Εμπορίου

Electronic Procurement / Servers


ΣΥΝΟΨΗ

• Supply Chain Management

• How to Setup E-Business for a company

• Electronic Commerce Servers and Services

• Case Studies


INTRANETINTRANET

PRODUCTIONPLANNING

PROCUREMENT

INVENTORY

PRODUCTION &MANUFACTURING

CUSTOMERSERVICE

ACCOUNTING &FINANCE

MARKETING& SALES

SHIPPING &DISTRIBUTION

CU

ST

OM

ER

SSupply-Chain Management


E-Business: Complex View

Information

Distribution

Mktg., Sales & Service

EnterpriseAdmin.

Supply Chain Management Customer Relationship Management

BI, KM and CTfor External Info

Key: BI = Business Intelligence, KM = Knowledge Management, CT = Collaboration Technologies

EC, CRM, BI

SCM, EC, BIEC, BI, KM and CTfor External Info

SCM and CT Suppliers

BusinessPartners

R&D andEngineering Production

Customers

DistributionChannels

Information Management and Velocity


Supply Chain Transformation

ConsumersPrimaryManufacturing

Store

Feeder Plant

PublicInternet

First-TierSuppliers

RetailDistribution

Contract Manufacturers

n-TierSuppliers

Third-Party FinalAssembly

Third-Party Distribution


Supply Chain: Need to Know

• ERP integration

• Collaboration with n-Tier suppliers

• Business and technical n-Tier interfaces

• SC technology evaluation and selection:– Purchasing / procurement

– Fulfillment

– EDI / XML

– ASP


Electronic Commerce

Electronic CommerceSupplier

Community

Consumers

Customer

Applications Strategies

Management IssuesTechnical Issues

Source: GartnerGroup


E-Commerce: Need to Know

• SC/CRM technology integration• Channel conflict• Financial systems and interfaces• Application Service Provider models• EC technology evaluation and selection

– eOrdering /ePayment– Transaction security– eFulfillment


Infrastructure Management

External ServiceProviders

Enterprise-wide E-Business Infrastructure

InternalUsers

Customers and Partners

IT Operations

System ManagersNetwork ManagersApplication Developers

Integrated Services

Business Line ManagersClient Relationship Management

Electronic CommerceSupply Chain Management

Integrated Services

User ServicesApplications

SystemsLAN/WAN NetworkInternet Gateway


Infrastructure: Need to Know

• Technology architecture, integration, and interoperability

• Blended workforce • Business process owners• Technology governance and lifecycle• Ultra-rapid application development• IT infrastructure:

– Internet technologies– Middleware / API– Gateway technologies– Knowledge management


Customer Relationship Management

E-BusinessC-Commerce

Customer-Centric ProcessesPartner Relationship Management

Customers

Retail SalesField SalesInside SalesCall Mgmt.Contact CenterField ServiceData CleansingData AnalysisContent Mgmt.Campaign Mgmt.E-CRME-Commerce

E-ERPERPR&DFinanceHuman ResourcesManufacturingDistribution and LogisticsSCM

CRM

Suppliers

Enterprise Functions


CRM: Need to Know

• Collaboration technologies• Usability and interoperability• Customer and technical interface • Technology stability and lifecycle• Application Service Provider models• CRM technology evaluation and selection:

– Data warehouse / mart– Database mining / marketing– Sales force automation

– Call/contact center


Example E-Businesses

• West Food Mart West Food Mart is a retail store selling groceries. The store features are simple, allowing a customer to get in and out with a few clicks.

NotesNotes:: This type of store is appropriate for businesses which target customers, products are familiar, shoppers usually know what to buy, shoppers often buy many items of the same kind.

• The Office Window.The Office Window. This is a wholesale store selling furniture and computer equipment. This store groups customers into categories, offers them different officesoffices, I.e., lists of offerings, prices etc. Here each customer must register and is classified by the office administrator.

• Metro Mall.Metro Mall. Contains several stores, offers generic functionality for payment, shipping, security etc., which they can all use.


• Determine a site administratorsite administrator. She is responsible for setting up and managing the high level functions associated with the site, including: store or mall creation, adding/removing stores to a mall, maintaining a list of shipping carriers,…

• Determine a store administratorstore administrator, who is responsible for day-to-day activities associated with running a store, including: entering, updating and deleting data; creating and updating store pages; creating new commands, or replacing overridable functions (which are activated by the site administrator)

• For a single-store site, the two positions will usually be filled by one person.

• Link up to one or more databases, or create new ones. These store product, customer and other information.

Getting Started


There are three types of store models to choose from:

• One-stop shopOne-stop shop -- shoppers can quickly find and order the product; no registration facility is provided, and only shipping information is required;

• Personal delivery shopPersonal delivery shop -- also has a simple navigation structure, but has features for personalizing shopping; shoppers register and have shopping carts; their selections (buying, or placing product in cart) are recorded; shoppers can also have an address book for places they send stuff to;

• Business-to-business store modelBusiness-to-business store model -- this is intended for corporate purchasing; now merchant can group clients into shopper groups (called offices) and offer them different prices; before making a purchase, a client must register and receive approval from an office manager

Storing Models - Simplifications


Creating a store (or mall)

• Choose a store model (among existing models, or create your own)

• [To actually build your store or mall, you can start from a sample and customize it your requirements, or start from scratch.]

• [If you are building a store within a mall, you may use the functions provided by the mall, or override them and build your own for your store.]

• Create a store record, including information about the store and merchant; set up tax rates and define access control.

• Set up tasks; a task is a process that you want to customize, such as checking inventory, calculating the price of an item, or handling an exception.

• Specify shipping providers.


Store management information

Includes, among other things:

• Currency and contact information;

• Store tax rates -- very important, because you can have across-the-border shopping;

• Category information -- the store’s merchandise is organized into categories;

• Shipping services -- shipping services, options and charges;

• Product information -- for products and items (variant products), including SKU#, price, thumbnail and full-size image,…

• Discount information;

• Shopper groups -- different groups may get different discounts;


Creating the shopping flow

Homepage

Homepage

Categorypages

Categorypages

Productpages

Productpages

Interestlist

Interestlist

Shippingdetails

Shippingdetails

PlaceorderPlaceorder

Checkout

Checkout

Confirmationpage

Confirmationpage

Prepareorder

Prepareorder

Order statusOrder status

RegistrationRegistrationregisterForm

orderList

CategoryDisplay

ProductDisplay

ItemAdd/Display

OrderItemList

OrderItemDisplay

OrderList

OrderDisplay

OrderProcess


E-Commerce technology – Servers

• Includes tools for a company to set up its E-Business.• We will review IBM’s WebSphere Commerce SuiteWebSphere Commerce Suite

and Microsoft’s Commerce Server 2000 Commerce Server 2000 as as examples of what one can get from state-of-the-art technology on Commerce Software.

• They allow the setting of a generic E-Business without much knowledge of the web, XML, HTML, Java and the like.


• WEB HOSTING SERVICES: provides large servers for Web sites of fee-paying customer

• ELECTRONIC PAYMENT SYSTEM: using Web for electronic funds transfers, credit , smart & debit cards

ELECTRONIC COMMERCE SUPPORT SYSTEMS


• OPEN MARKET TRANSACT: customer authentication, order & payment processing, tax, multi-language customer service (Open Market)

• INTERNET COMMERCE SERVER: integrates orders, inventory, customer service, payments (Oracle)

Electronic Commerce Services


• ICAT: on-line catalog shopping, order placement (Icat)

• MerchantXpert:: search tools, order management, tax, payment, logistics modules (Netscape)

• WebSphere Commerce Suite (ex- NET.Commerce): merchant server supporting Secure Electronic Transactions protocol (IBM)

• Microsoft - Commerce Server 2000

Electronic Commerce Software / Servers


WebSphere features

• Single or multiple store and storefront support.

• Scalability -- server and databases can run on one or more machines.

• Multiple platform support -- from laptops to clusters of RS/6000 AIX machines; supports several operating systems including Windows NT (only platform supporting the Start Edition) and Unix (Solaris).

• System integration support -- with existing systems and databases.

• Dynamic page generation -- pages generated dynamically, revised when data change.

• Supports multiple natural languages.

• Product advisor support -- allows merchant to build a knowledge base of sales questions and answers


WebSphere capabilities

• Customer buying groups -- allows some customization of what is offered to whom and at what price.

• Reorders -- customers can reorder, instead of always ordering from scratch.

• Customer enrolment• Buyer account administration• Product organization• Multiple navigation paths• Tax calculation function• Shipping selection and charges function


WebSphere START

WebSphere ServerWebSphere ServerWebSphereAdministratorWebSphere

Administrator

FirewallFirewall

SuppliersSuppliers ShoppersShoppers MerchantsMerchants

Store creatorSample storesSite managerStore managerTemplate designer

Store creatorSample storesSite managerStore managerTemplate designer

CommandsTasksOverridable fcnsMacros

CommandsTasksOverridable fcnsMacros

PaymentManagerPaymentManager

UtilitiesMass importDB cleanup...

UtilitiesMass importDB cleanup...

Web ServerLotus GoDominoNetscape

Web ServerLotus GoDominoNetscape

Dynamic PageCache

Dynamic PageCache


Supplier/Seller Business SystemsOrder mgmtFulfillmentInventorySupply chain

Supplier/Seller Business SystemsOrder mgmtFulfillmentInventorySupply chain

Product AdvisorProduct explorationCatalog builderSales assistantProduct comparisonShopping metaphor

Product AdvisorProduct explorationCatalog builderSales assistantProduct comparisonShopping metaphor

System InterfacesCICSIMS

System InterfacesCICSIMS

Supply ChainInterfacesEDISAP R/3

Supply ChainInterfacesEDISAP R/3

PricingSales taxAccountingPayment

PricingSales taxAccountingPayment

Product/CatalogCustomer serviceMake to orderData mining

Product/CatalogCustomer serviceMake to orderData mining

WebSphere PRO


Value Value PropositionProposition

• B2B Sell-side• B2C Retail• E-market enabler• Business Analytics• Pipelines

• Beyond Orders• BizTalk Server

• Product Catalog• Targeted merchandising• Personalization• Empowered Business Mgrs

• B2B• Req’n processing• Interchange Pipelines• Advertising• Int. Cross-sell• Usage Analysis• Membership• Auctions

•MS App Svcs• Analysis• Content Deployment

Site Server 2.0Site Server 2.0EnterpriseEnterprise

EditionEditionSummer ‘97

Site Server 3.0Site Server 3.0CommerceCommerce

EditionEditionSummer ’98

CommerceCommerceServerServer20002000

Fall 2000Fall ‘96

MerchantMerchantServer 1.0Server 1.0

• B2C• Cart• Pipeline• Merchandising

Microsoft Merchant Server

Commerce Server Evolution


Commerce Server 2000 Capabilities

• Comprehensive system for tailored e-commerce apps– Profile & know your customers & trading partners– Optimize the user experience & increase returns– Tailor your order process & merchandising– Easily manage millions of products

• Get to market faster– Out-of-box B2C & B2B apps let you focus on tailoring, not plumbing– Designed for extensibility– Best-of-breed partners– Integrate more easily through BizTalk Server & Host Integration Server

• Empower business managers to close the loop– 360-degree business decision support beyond click-stream– Real-time management to respond quickly, increase effectiveness– Centralized management across the entire site– Ensure only authorized resources have access


Bu

sin

ess

De

sk

Co

mm

erce Server M

anag

er

SQLServer

Business DataWarehouse

SQL ServerSQL

Server

ProductsCampaigns

Orders

LDAPODBCSQL

Server

Profiles

Solution Sites

Product Catalog System

Targeting System

Profile System

CRM / CRM / OtherOtherAppsApps

Business Processing Pipelines System

Business Analytics System

Commerce Server 2000


Commerce Server 2000@ A Glance

• Administration– Commerce Server Business Desk– Commerce Server Manager

• 5 Integrated E-Commerce Systems– Profile System– Targeting System– Product Catalog System– Business Processing Pipeline System– Business Analytics System

• Development Tools– Solution Sites– Commerce Server SDK


Using .NET Enterprise Servers

CustomerCustomerExperienceExperience

IntegrationIntegration

OperationsOperations

Development Development


Commerce Server Customers

Online Retail Sell-SideB2B

E-Market Enabler

Business Analytics

Key Elements

• Personalized storefront

• User management

• Merchandising

• Catalog management

• Custom Catalogs

• Business Analytics

• Personalized storefront

• User profiling

• Requisitioning, PO support

• Back office integration

• Custom catalogs



• Custom catalogs

• User profiling/ management

• Order processing

• Supplier interchange

• Closed-loop business analytics

• Browser-based management

• Advertising campaign management

Customer

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