•¼€¹ƒ„ƒ½· ƒ„½...

download •¼€¹ƒ„ƒ½· ƒ„½ ˆ·†¹±Œ Œƒ¼ (Digital Trust) | ‌¯‚ …­¶·‚

of 12

  • date post

    28-Jul-2015
  • Category

    Education

  • view

    1.200
  • download

    5

Embed Size (px)

Transcript of •¼€¹ƒ„ƒ½· ƒ„½...

1. & - Digital Trust , PhD ( ) 2. (Production Orientation) & (Marketing Orientation) (Experience Orientation) (Trust Orientation) 3. 3 , - (Emotional) / (Rational / Cognitive) 4. 4 5. & - / 6. 6 7. 7 8. 8 Content Content Content 9. 9 10. 10 (Moments of Trust) Reach 1 Acquisition- Conversion 2 Retention 3 11. 11 ! !!! 12. & digima.gr www.kek.aueb.gr Follow DigiMa on Facebook | Instagram | Slideshare | Google+ | LinkedIn