E.C BIC OF ATTIKAE.C BIC OF ATTIKA

&

2012

41

72 -

92.1

112.2

143

143.1 - ..

153.2 (..)

184

184.1 -

204.2

244.3

275 &

306 -

327

327.1

347.2

357.3

357.4

388

388.1

408.2

438.3

438.3.1

468.3.2

498.3.3

548.4

569

569.1

589.2

609.3

619.4

6310S.W.O.T

6511 &

69

70 -

:

()

1 BIC & .. (CIP) 2007-2013, , . , () -. , . , , 3,1 . , 60% 1990. , : (41%), (20%) (12%).

. . , , , . . .

2005 . . , ( ) , (2009), 2.369. , 2011, 260, . (>55%) . , 300.000 400.000 , . 7,56 . . 31% 24%. 40% 35,4%. , 27 ( ) ( ) .

, , , .. , . , .

- - 100.000 150.000 . 20% , 50% 75% . , , . .

37% ( 85 %), . , . , . , , 1,28% . , , . , , , . - , , , . 2 - , , . (. ).

. ( 98% ) :

()- ( )

,

810 , . 15 40 . 100 ( , ) 15-25 2-4 .

97% 98% , 70% .

, . ( ) () . . , , 12000 .. / 3500-2500 .. , , . . () . : ( ) 450 . , , 20% , 7,5% 10% ( ). 800 .( ) 0,3% ( 0,2% 0,1% ). 1,5%. 11% . 1,12 . 2011 ( 2% ). , 18 13 .

4,2% , - 5,5%.

, , , ( ).

, 250.000 400.000 , . 100 .

2011 2,97 , 11,4% . , 1,4 . , 430.000 300.000 . (International Olive Council- IOC), 3,1 . 2011/12 ( - 3,3% ). 2.1 865/04 :(1)

, , , . , , . :

i.

, , 0,8 g 100 g .

ii.

, , 2 g 100 g iii.

, , 2 g 100 g.(2)

, , , 0,3 g 100 g.(3) -

, 1g 100 g.(4)

, , . .(5)

, , , 0,3 g 100 g.(6)

1g 100 g.2.2

. , . ..= ..= . , , , , , , . , .- ... ( ): , .

, . .- ... ( ): , . .

- : , .

, , .

1 .. ... 27 . 1

-

/

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

3

, , , , , , , , , .

.. (...), , ( ..).

3.1 - ..

() . 61/2011 24-1-2011: () . 2568/91 .

() . 182/2009 1019/2002 .. . . & .263343, 772, 4-6-2010 : 1: 4 262345/22.3.2010 68 () . 73/2009 1120/2009 (323).

262345/22.3.2010 68 . 73/2009. (: AGRO 2.1 2.2 ).

. . . . & .263343 249378/28-1-2010: " ".

() . 445/2007 , 23 2007 , () . 2991/94 () . 1898/87 .( L 106 24.4.2007)

() . 552/2007 , 22 2007 , , 2007, , () . 1782/2003 , , .( L 131 23.5.2007)

() . 510/2006 20 2006 .

() . 1019/2002 .3.2 (..)

.., . 10 - 50 . ( 0,43% ) 50% .. ( 70% 1980). , , . 6% . 2010, 5,2% , 3,2 . , 80% ( 72% ..) 1994 . () . 1994 1998 .

2003 . () 2005. 2012, . . , 2005. 2003, . .. . 292464 27 2005, 100%.

25 2012, . 2008/2009, , , , , . , , , . , ( ), , . , 550 . , 420 . 2020. 2020 , 225 . ( , ), 360.000 2010, 340.000 2015 300.000 2020.

4

4.1 -

()

, , 10 (10-12 10-12).

: 30 (5-7 5-7 ).

- : 150-180 (1,35-2,5 3,5-4,7. ). - - -.

, ( ). 3 . , .

. ( , , ), .()

T . . .

: .

, :

, , , .

. .

( ) : , , , , , , .

. , .

, .

, 5 (2,7 ) , , . ( ) .

()

, .

, , , . , , , .

()

. , . , , . , . , , , . , , . .

, . , . , , , . . . 4.2

. , () , () , .

, ( ) , . ( ) , , , .

, , . :

: , .

-: , , (, , ...).

- : ( ).

, .

: , .

: ( ) / .

3 (decanter) , , .

2 .

: .

:

. 2 .

: ( ) . () ( ), .

:

i.

ii.

iii. .

( ) , 80-90 . , , (), () (, ) , .

. , 20 , . : ( ) (compost), , 70 . , ().

, . , . , 1,5%, . 1: -

4.3 , . , , , .

, , , , . . , . .

(standards) , . . , 12 18 . . .

. ' , , . , , 5 Lt . , . 2 . 2

.

/

1 0,25 Lt

0,50 Lt

0,75 Lt

1,00 Lt

2

0,25 Lt

0,50 Lt

0,75 Lt

3

PET0,25 Lt

0,50 Lt

0,75 Lt

1,00 Lt

4 5,00 Lt

:

, 20% (65 . ), (660 . ) 3/4 (820 . ). , , : 216 Lt

25-30 n

Flexi tank container - , , - . , . .5 & , 200.000 . 45% , 25% , , 30% .

45% 55% . , 25-30% Super Markets.

, , , .. , . ( 2008) 3, 2008 13,68 2,20 , 4,2% 0,7% , . 3

2008 . . 13,68

7506,65

751-1.100

9,91

1.101-1.450

11,21

1.451-1.800

13,16

1.801-2.200

15,43

2.201-2.800

13,84

2.801-3.500

15,36

3.501

16,43

: .

, , , .

( ) . . (2008), 2008 3,05 , 1,20 ().

... (2010), ( ), . , & 15% . ... 2010 , , , . , , (3,2%) 6 2005-10, , . 4

-

2005101,1689,34

2006118,8392,20

2007107,3594,86

2008104,4798,80

2009100,00100,00

201098,32104,71

2009=100

: ..

, , 17 .

6 - .., 5% , , 4 /, 6 / 8,5 / .

, , 0,45 / 2010 0,20 / 2000. , (0,35 /) (0,28 /), .

, ( 2/3), . , , (2005-10), 0,65 / ( 0,35/ 2000 - 2004), 0,6 / 0,55 /.

, 0,7 / 5 17% . (: FADN ETE). , . , 40% ( ) 30% ( ).

. (2010) , (43%) 1,10 / 38% 3,8 / . , , . , , , (, , ) , , , .

7

7.1 - . , . , , , , , . . , . 140-200 . , .

-2009 2.369 37% 23,3% (553 ). 42,3% , 33,4% , 20,4% , 1,2% 2,7% .

: 5

%

86436,5%

26111,0%

55323,3%

41117,3%

28011,8%

2.369100,0%

: 2009

, , 1.731 , , 37% . , :

(i)

(ii) .

, 3 , (0,19/ 0,16/), .

, ( ) , (premium) . , , , .7.2 1/1/2011 260 , .

35% , 29% , 8% , 7% , 5% , 7% -, 4% . , 3% 2% . , ( ) , , , ..., , .

(>55%) 2 , ( ..), ( ( , , , ).

6

(2009/10)

34,0%-35,0%

20,5%

5,0%

3,5%-4,0%

2,5%-3,0%

1,5%

34,0%-35,0%

(2009/10)

84%-85%

Nutria AE6,0%

3,5%

: 80 - 90, 5 .

, , ( 75-80%).

( ) , .7.3

47 2010 43 . . 9 20%. 200 . 15 / .

, ( ) 5% , 5lt . 8.500 , 5,5 . 100.000 , 5 . . ( ), , .

7.4 ()

(11/2011) 70 , 2008-2009-2010, : 28% 2009 32% 2010 .

. .

.. . 7

200820092010

70

%22,96%4,66%8,58%

.AIO %16,16%3,16%5,79%

%11,30%7,20%8,87%

%6,35%1,01%2,23%

%5,41%1,59%3,31%

.. X 2,991,981,75

. X4,242,922,59

/. :11,821,821,88

:11,541,291,34

. (2) :14,321,843,34

. :10,70,680,67

X1,531,761,76

X1,041,111,14

... .85,6996,58115,95

.....& .22,8329,9230,16

.46,1562,3767,76

% 56%56%50%

: ()

( 76 23) :

3% 2009 8% 2010 . .

, 2010. , 2010, , . 8

200820092010

76

%13,79%8,62%8,10%

.AIO %9,23%6,39%6,21%

%11,98%15,69%15,78%

%4,12%2,60%2,68%

%3,36%3,06%3,06%

.. X2,752,082,03

. X4,112,812,65

/. :11,841,541,51

:11,731,221,34

. (2) :13,033,113,5

. :10,670,740,77

X1,521,511,4

X1,030,950,98

... .98,2196,49120,9

.....& .46,0655,8174,13

.55,6968,4158,41

% 66%68%62%

: 8

8.1

7,56 . 31% 24% .

: 9

() 2008

-

244.7243,2%

1.159.26715,3%

221.8412,9%

192.9442,6%

279.4213,7%

6.7580,1%

384.5915,1%

73.7121,0%

2.377.80431,4%

274.8623,6%

161.8852,1%

97.6531,3%

274.4753,6%

192.2532,5%

635.6768,4%

741.0009,8%

354.1754,7%

81.2021,1%

226.1723,0%

46.8010,6%

0,0%

244.4763,2%

54.0650,7%

74.9121,0%

8120,0%

114.6871,5%

338.3304,5%

8220,0%

79.9351,1%

242.7543,2%

14.8190,2%

548.2007,2%

00,0%

6.6060,1%

2.0420,0%

34.2060,5%

119.9391,6%

00,0%

2.3750,0%

1.7800,0%

6.6970,1%

33.3130,4%

50.5880,7%

100,0%

290.6443,8%

37.6760,5%

25.1120,3%

5.9510,1%

6.6130,1%

806.98110,7%

170.3482,3%

30.0450,4%

469.5126,2%

- 100.3701,3%

36.7060,5%

1.789.10723,7%

834.68011,0%

284.0133,8%

257.1473,4%

413.2675,5%

7.562.410100,0%

:

, Farm Accountancy Data Network (F.A.D.N)- , 5 , 1/3 . , . 5 20 , 47% 20 20% . 1,8 . , .

/ 2,2 g 1961-1970 2,6 Kg (1971-1990), 3,4 Kg 1991-2000, 2,7 Kg . , . 2006 10-15.000 .

10

( ) (. ) Kg/. . ( .) kg

1961-1970791712,210,721,4

1971-198090,7234,32,640,556,8

1981-1990102,5264,22,6210,6276,9

1991-2000116,3391,73,4867,9742,0

2001-2010133,6355,32,78762,52

: 8.2

. 20%.

. , . - - . 2007-2009. . 11

2007- 2009

/

2.7170,9%

00,0%

5450,2%

1.1500,4%

1.0220,3%

28.6699,7%

-3.7711,3%

3.3821,1%

6.4922,2%

50,0%

14.5464,9%

4730,2%

104.62635,4%

6.9412,3%

2.8191,0%

9.8233,3%

12.8624,3%

6.7682,3%

23.1197,8%

42.29414,3%

8.8653,0%

5.1941,8%

1.9320,7%

1.5680,5%

1710,1%

7.0322,4%

9240,3%

1.8630,6%

00,0%

4.2451,4%

4.5011,5%

00,0%

8940,3%

3.5011,2%

1060,0%

10.4033,5%

00,0%

00,0%

800,0%

00,0%

4410,1%

3.6151,2%

00,0%

10,0%

1450,0%

4310,1%

1.5620,5%

00,0%

4.1281,4%

4.5401,5%

2.8000,9%

1.4920,5%

2480,1%

12.0934,1%

2.3290,8%

1.1710,4%

7.3942,5%

-6850,2%

5140,2%

119.53540,4%

62.18421,0%

19.6536,6%

7.8072,6%

29.89110,1%

295.949100,0%

:

2007-09 300 . , 40% 35,4%.

8.3 8.3.1

1,5% . , .

2007 / 2011: 12

SITC 4214

%

('000 ) ()./ % 2007

2007306.783117.9692,601-1,78%

2008258.54596.0412,6923,5%1,49%

2009243.046107.6132,259-13,15%1,69%

2010236.620108.0622,190-15,80%1,46%

2011248.876112.6572,209-15,05%1,01%

258.774108.4682,39-10,1%1,49%

: ....

5 2007-11 108,5 . , 258,8 . . 2,39 10% 2007. 13 & 14 2011. 13 :

2011 SITC 4214

. (/kg)

('000 )% %

O.O...219.57788,2%102.71891,2%2,138

..(25)194.10278,0%95.83085,1%2,025

..(15)189.64676,2%94.03383,5%2,017

19.0037,6%5.7835,1%3,286

5.5362,2%1.5791,4%3,506

3.5631,4%7070,6%5,040

5.3572,2%2.7432,4%1,953

CIS8.2883,3%2.1621,9%3,833

& 1.2260,5%4290,4%2,858

( .)1.2360,5%3330,3%3,712

1980,1%720,1%2,750

1.6140,6%4650,4%3,471

6.5642,6%1.9711,7%3,330

1.7130,7%4710,4%3,637

4760,2%1130,1%4,212

248.876100,0%112.657100,0%2,209

: ....

14

: : 2011 SITC 4214

. (/kg)

('000 )% %

151.59760,9%80.90871,8%1,874

21.4648,6%5.7965,1%3,703

..10.4634,2%3.2042,8%3,266

8.4423,4%2.5542,3%3,305

6.4782,6%1.6221,4%3,994

6.4572,6%1.9411,7%3,327

3.6941,5%1.1731,0%3,149

3.5921,4%1.1871,1%3,026

2.8221,1%5650,5%4,995

2.7691,1%1.3101,2%2,114

2.4001,0%1.2581,1%1,908

2.1070,8%2.5912,3%0,813

1.9040,8%6420,6%2,966

1.8370,7%4970,4%3,696

1.8230,7%4290,4%4,249

227.84991,6%105.67793,8%2,156

248.876100,0%112.657100,0%2,209

: ....

, (85%) 2,025 /kg.

80.908 (71,8%) 151.597.000 ( 1,874 /kg). McKinsey & Company ( ) , 15 8%, 92%: 3 60% . , , 1 , , . , .

, , , , . (marketing, ) ( ) . 8.3.2 , . 1,28% . .

2007-2011, 80 . , 73,2% 220,3 . 85,1% . 2,78 /kg 16,2% .

15

SITC: 42141

%

('000 ) ()000 /kg % 2007

2007261.70986.6853,019-1,52%

2008220.05070.6583,1143,2%1,27%

2009210.43082.9522,537-15,98%1,46%

2010197.98175.3772,627-13,00%1,22%

2011211.14781.4442,593-14,13%0,93%

220.26379.4232,78-10,0%1,28%

% /85,1%73,2%+16,2% - -

: ....

16 . 16

2011 SITC 42141

. ('000 /kg)

('000 )% %

O.O...187.74388,9%74.75191,8%2,512

..(25)162.29576,9%67.86883,3%2,391

..(15)159.50875,5%67.02882,3%2,380

18.1488,6%5.2406,4%3,463

5.1692,4%1.4191,7%3,643

3.5531,7%7030,9%5,054

2.9621,4%1.2761,6%2,321

CIS7.5983,6%1.8092,2%4,200

& 7350,3%2200,3%3,341

( .)1.0680,5%2680,3%3,985

1080,1%340,0%3,176

1.5660,7%4520,6%3,465

5.979452,0%1.6632,0%3,595

1.5332,8%3910,5%3,921

4330,2%1010,1%4,287

211.147100,0%81.444100,0%2,593

: ....

, 77% 2011. , 67,8 . 83,3% . .., 2,391/kg, 8% 2,593/kg. , , , .

17

2011 : SITC 42141

. ('000 /kg)

('000 )% %

131.27862,2%59.35072,9%2,212

17.8268,4%4.7345,8%3,766

..9.7754,6%2.7563,4%3,547

8.2753,9%2.4603,0%3,364

6.0122,8%1.3851,7%4,341

5.8952,8%1.6442,0%3,586

3.4251,6%1.0541,3%3,250

2.8151,3%5630,7%5,000

2.4501,2%7310,9%3,352

1.8920,9%6940,9%2,726

1.6400,8%3380,4%4,852

1.6170,8%6050,7%2,673

1.4910,7%3540,4%4,212

1.3810,7%3460,4%3,991

1.3730,7%3700,5%3,711

197.14593,4%77.38495,0%2,548

211.147100,0%81.444100,0%2,593

: ....

, 62,2% 73% . , 2011 2,212/kg, 15% 2,593/kg .8.3.3 4% . 2007-2011. 18

SITC 4214

('000 ) ()

2007200820092010201120072008200920102011

3.4472.1942.0166.1293.1981.3788461.0523.3001.939

10.4174.0826.9514.8353.0674.7271.7634.2823.1672.209

3716215434347030143191204380

2251032265192553256778

0000166000082

000044000016

1593984351.5883198254871.77310

071161801023

247291114151019656

01211800174

4300601001

14000470000

0000300001

0000200001

00002000461

(15 )14.5506.8869.60213.2017.2266.3962.7916.0448.5714.728

14.6037.7229.76913.3607.2266.4162.8176.0878.5784.728

: .... . , 2007 14,6 .. 2011 7,2 . . 2007 6,4 . 2011 27% 4,7 . ,

16 2007-2011 87,36% 87,7% .

19

SITC : 4214

('000 ) ()

2007200820092010201120072008200920102011

23,6%28,4%20,6%45,9%44,3%21,5%30,0%17,3%38,5%41,0%

71,3%52,9%71,2%36,2%42,4%73,7%62,6%70,3%36,9%46,7%

0,3%2,1%1,6%2,6%6,5%0,5%5,1%3,1%2,4%8,0%

1,5%0,1%0,3%2,0%2,7%0,9%0,1%0,4%0,8%1,6%

0,0%0,0%0,0%0,0%2,3%0,0%0,0%0,0%0,0%1,7%

0,0%0,0%0,0%0,0%0,6%0,0%0,0%0,0%0,0%0,3%

1,1%5,2%4,5%11,9%0,4%1,5%0,9%8,0%20,7%0,2%

0,0%0,1%0,0%0,1%0,2%0,0%0,0%0,0%0,0%0,1%

1,7%0,4%0,1%0,1%0,2%1,6%0,3%0,1%0,1%0,1%

0,0%0,0%0,0%0,1%0,1%0,0%0,0%0,0%0,1%0,1%

0,0%0,0%0,0%0,0%0,1%0,0%0,0%0,0%0,0%0,0%

0,1%0,0%0,0%0,0%0,1%0,1%0,0%0,0%0,0%0,0%

0,0%0,0%0,0%0,0%0,0%0,0%0,0%0,0%0,0%0,0%

0,0%0,0%0,0%0,0%0,0%0,0%0,0%0,0%0,0%0,0%

0,0%0,0%0,0%0,0%0,0%0,0%0,0%0,0%0,5%0,0%

(15 )99,6%89,2%98,3%98,8%100%99,7%99,1%99,3%99,9%100 %

100 %100 %100 %100 %100 %100 %100 %100 %100 %100 %

: .... ( 20) 2011 1.251 , 26,4% . 20

SITC : 42141

('000 ) ()

2007200820092010201120072008200920102011

2.9912.1841.7491.0219761.105848824566587

2.1101.3352331.543741790502118811397

2041032262192493256778

0000166000082

013410022294012211918884

159784321.5733198204861.76810

00002800007

0406701001

4300601001

0102500001

0000300001

0000200001

0001212000391

100268101267220

16000040000

(15 )5.5843.7752.5544.7602.2542.0721.5041.5743.4411.251

5.6003.8842.7184.7792.2532.0771.5281.6173.4491.251

: .... 21 2007-2011 76,9 71,28% .

21

- SITC : 42141

('000 ) ()

2007200820092010201120072008200920102011

53,4%56,2%64,3%21,4%43,3%53,2%55,5%51,0%16,4%46,9%

37,7%34,4%8,6%32,3%32,9%38,0%32,9%7,3%23,5%31,7%

3,6%0,3%1,2%5,5%8,5%2,4%0,2%1,5%1,9%6,2%

0,0%0,0%0,0%0,0%7,4%0,0%0,0%0,0%0,0%6,6%

0,0%3,5%3,7%4,6%4,2%0,0%8,0%7,4%5,5%6,7%

2,8%2,0%15,9%32,9%1,4%4,7%1,3%30,1%51,3%0,8%

0,0%0,0%0,0%0,0%1,2%0,0%0,0%0,0%0,0%0,6%

0,0%0,1%0,0%0,1%0,3%0,0%0,1%0,0%0,0%0,1%

0,1%0,1%0,0%0,0%0,3%0,0%0,1%0,0%0,0%0,1%

0,0%0,0%0,0%0,0%0,2%0,0%0,0%0,0%0,0%0,1%

0,0%0,0%0,0%0,0%0,1%0,0%0,0%0,0%0,0%0,1%

0,0%0,0%0,0%0,0%0,1%0,0%0,0%0,0%0,0%0,1%

0,0%0,0%0,0%2,5%0,1%0,0%0,0%0,0%1,1%0,1%

1,8%0,7%0,3%0,2%0,0%1,3%0,5%0,1%0,1%0,0%

0,3%0,0%0,0%0,0%0,0%0,2%0,0%0,0%0,0%0,0%

(15 )99,7%97,2%94,0%99,6%100 %99,8%98,4%97,3%99,8%100,0%

100 %100 %100 %100 %100 %100 %100 %100 %100 %100 %

: .... , ( 30%) , . , , , . 22

SITC : 42141

'000 /

20072008200920102011

2,712,582,121,801,66

2,672,661,971,901,87

4,163,331,283,912,46

- - - -2,02

-1,100,841,181,12

1,623,900,890,893,10

- - - -4,00

-4,00 - -7,00

-3,00 - -6,00

- - - -5,00

- - - -3,00

- - - -2,00

- - -3,102,00

3,853,714,005,00 -

4,00 - - - -

(15 )2,692,511,621,381,80

2,702,541,681,391,80

: ....

8.4

194.129 , : 23

.. 2007-'11 () ()% / () ()% / (kg)

296.872108.46836,5%5.725194.12965,4%18,5

, , , 2009-2011 : 24

(kg)

18,5

13,6

12,4

11,1

7,1

1,8

1,3

1,2

1,0

0,7

: International Olive Council

, , . 13,6 kg 12,4 kg.

, . (21). , .

. 23% .

IOC (2009) , , . 9 , . , .

9.1

, , 3,1 . , 60% 1990.

, , , . , : (41%), (20%) (12%).

, , 1,3 . 2010, 1990. , , 13% .

:

i. (1 . )

ii. (0,8 . )

iii. (1 . )

, (0,4 . ). , ( ), 0,3 . .

. 15 , 3,8 , 0,5 .

-. , , 34% 1980, 80% 1990 19% 2000 ( 13%,3% 5%).

20, 0,7 1,4 . , .

.

, 740 . 2009 ( 230 . 1990).

, , ( ) 400 . 2009 ( 270 . 1990).

, 2/3 40% .

, (brand name) .

.

, 2 /, 3 /, 1/.

.

, ( 1 . ) : H..., .

, , 2,5 ( ).

, 38% , 30% 3%.9.2

, , ( ) .

. , ( 600 . 1,2 . ) .

Super Markets (private label), . Super Market, , , .

- private label, . .

. . (, , , , ) . - (, , , ). , , .

, 7,5 . 1,5 . , 0,5 . . (3% 30.000 ) , ( 1/, 50% ).

. , (IOC), , .

, 3 0,6% ( ) ( 0,5% ), 5% (...) , ( 3% ).

(- - ) , 2,5 . 2012 2,3 . 2015 ( 2010). (2,5%), 3,3 . 2015 ( 3,2 . 2010). , 2,6/ 2015 ( 2,3/ 1991-2010). 9.3

, . , , .

, 2007 104.000 , 8.500 ( 8%). , 95.500 ( 92%) , 9.400 ( )

, Study on the Promotion of Consumption of Olive Oil and Table Olives in China ( 2010) No 47 2011, No 48 - 2011, No 49 - 2011, IOC (International Olive Council ) :

. () . H , !

50% . 5% ! 75% 37,5% !

39% 7% .

53,5% ... 1,5% !

62% , 25% 6% .

4.187 2010 ( 60% 2009), (49%), (42%) (5%), . 2010-2011, (1,94/kg) 5%.

2010-2011, (3,90/kg) 44% , , (.., , ). 9.4

, , , : . Financial Times .

, .

, I, , , . , 1,25 , 3,25 . , 1,85 2,69 , 3,2 6,5 !

. , 2-3%, . , , , 0,2% 2,1% . 1,5% 3,2% .

, , 2002 (-47,8%).

, 2012 1,1 . , 1/3 . 2002, 1995.

. 10% , 10% , .

. 2010-2011 30.000 , 10% .

. (IOC), .

10 S.W.O.T SWOT , (Strengths) (Weaknesses) , (Opportunities) (Threats) . . S.W.O.T

(STRENGTHS) (WEAKNESSES)

. , . .

. , , , .

. , .

. .

. marketing .

. , , .

.

(OPPORTUNITIES) (THREATS)

- . (, , , ...) ..

internet . . .

. , .

( , , , , ) . , , ...

. , .

, .

11 &

. , , . , .

, , , , , , . , . , marketing.

, , . :i. ( ) ii. iii. marketing :

( ), . , ( 1/3 5 , ). , . , , ( , , , . ( ) . , . .

, , . . .. , , , , ( ) . . marketing . ( ) , :(1) S/M , ( .. ....)

(2) S/M , , .

(3) / ( )

(4) / .

(5)

. .

, , , , , private label super markets.-

... , , , , , , , , , , , , , , , , , , , , . , , , , , . ,

.. (25), , , , , , , , , , , , , , , , , , , ,

..(15), , , , , , , , , , , , ,

.., ,

, ,

..., , ,

, , , , -, , ,

CIS, , , , , , , , , , ,

. & , , , , , , , , , , , . , , , , .. ,, ,

( . ),. , , , , ,

, , , , . , , -

, , , . , , , ,

- i. -, 1995ii. 2008iii. - ICAP 2007

iv. .. 2009

v. - ICAP 2011

vi. 2011

vii. , , 2011

viii. . & .80 -. 2012

ix. ()

x. ()

xi. (International Olive Council- IOC)xii. () xiii. McKinsey & Company . xiv. Eurostat

xv. Accountancy Data Network (F.A.D.N.)- ...xvi. ... .. , .xvii. Financial Times 28/05/2012 ()

2012

PAGE

_1412341998.xls1

0.365

0.233

0.173

0.11

0.118

1

%

86436.50%

55323.30%

41117.30%

26111.00%

28011.80%

2,369100.00%

: 2009

1

0

0

0

0

0

2

4:

2009 ( 2008)

.13.68

750$6.65

751-1.100 $9.91

1.101-1.450$11.21

1.451-1.800 $13.16

1.801-2.200$15.43

2.201-2.800$13.84

2.801-3.500 $15.36

3.501 $16.43

2

0

0

0

0

0

0

0

0

3