ΣΥΜΠΕΡΙΦΟΡΑ...

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Transcript of ΣΥΜΠΕΡΙΦΟΡΑ...

Slide 1

1

2020

/:150 MWp 2010 425 MWp 2011912 MWp 201220% /

16,5 ... 2020

/

/

H7 H8 H9

H5

H2 H3

H6 H1 H4 H10

( )Perceived SacrificePerceived ValuePerceived Service QualityCustomer SatisfactionBehavioral Intentions IMAGETRUST : Wang et al (2004); Lai et al (2009); Aydin and Ozer (2004); Shukla (2010) : Ibanez et al (2007); Mutua et al (2012); Walsh et al (2006) : Oh (1999); Olorunniwo et al (2006); Tam (2004)

2013 2013

Online / - /

200

/ 2007-2013 : (34%), (33%) (33%)

: 41,4 :42% 26,5% 19,5 % 7% 3,5%

/ Haas et al (1999); Faiers and Neame (2006)Sardianou and Genoudi (2013)

Haas et al (1999); Keirstead (2006)

IM10,85IM20,94IM30,86 SAC10,88SAC20,88SAC30,45 SAT10,93SAT20,97SAT30,62TR10,74TR20,91 SV10,92SV20,90 SQ10,81SQ20,79SQ30,69SQ40,89SQ50,85SQ60,77SQ70,70SQ80,77SQ90,40SQ100,53SQ110,65 10,9120,43 CMIN/DF=2,324,NFI=0,859, CFI=0,914, RMSEA=0,082

CRONBACHS ALPHA IM10,850,916IM20,94IM30,85 SAC10,790,868SAC20,97SAT10,910,949SAT21,00TR10,740,801TR20,91 SV10,930,904SV20,89SQ10,800,931SQ20,81SQ30,71SQ40,89SQ50,85SQ60,78SQ70,72SQ80,77 CMIN/DF=2,242NFI=0,920, CFI=0,953RMSEA=0,079

CRAVEETAIIKH EIKONA ETAIIKH EIKONA0,9820,9470,973 0,9150,8440,0130,919 0,9840,9690,2280,0750,9840,9650,9330,6180,0210,1520,966 0,9770,9560,1850,1580,3970,2100,978 0,9870,9080,5630,0640,2290,6810,2330,953

ETAIIKH EIKONA - R2ETAIIKH EIKONA0,227 p=0,019-0,169 p=0,073 0,299 p