Οικονομική κρίση και καταναλωτική συμπεριφορά

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Οικονομική κρίση και καταναλωτική συμπεριφορά Γιώργος Μπάλτας Καθηγητής Τμήμα Μάρκετινγκ & Επικοινωνίας Οικονομικό Πανεπιστήμιο Αθηνών

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Οικονομική κρίση και καταναλωτική συμπεριφορά. Γιώργος Μπάλτας Καθηγητής Τμήμα Μάρκετινγκ & Επικοινωνίας Οικονομικό Πανεπιστήμιο Αθηνών. Ενδεικτικά ευρήματα: πως οι καταναλωτές επιλέγουν προϊόντα. Ενδεικτικά ευρήματα: πως οι καταναλωτές επιλέγουν κατάστημα. - PowerPoint PPT Presentation

Transcript of Οικονομική κρίση και καταναλωτική συμπεριφορά

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